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Baltimore Ravens Blanket

Fail

Demand is soft, at -23.7% this quarter, so Baltimore Ravens Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$60K/yr92K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
58%top-5 click share · 9 brands · 16 sellers

Flapen Score

Baltimore Ravens Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Baltimore Ravens Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baltimore Ravens Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Baltimore Ravens Blanket 92K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
2.1%
Market size, estimated
$60Ka year
Peak month
December18.6× the quietest month
Top search term
baltimore ravens blanket41K searches a year

02 · Price

A sale here is worth $31.27.

Listings sell for $31.27 on average, from $14.47 to $45.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.27 that is $0 to $3K a year per listing.

Average price
$31.27inside the $15 to $100 sweet spot
Price range
$14.47–$45.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #953 within Home & Kitchen. It carries 4,980 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
77%
Out of stock, average day
27.2%
Average rank
#953in Home & Kitchen
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,980per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Baltimore Ravens Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

4%

  • Brand 138%
  • Brand 234%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Baltimore Ravens Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.6×

Search terms

Top Baltimore Ravens Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baltimore ravens blanket41K/yr
  • ravens blanket35K/yr
  • baltimore ravens throw blanket5K/yr
  • ravens throw blanket6K/yr
  • ravens blanket throw5K/yr

Reviews and returns

What reviews say buyers love and hate about Baltimore Ravens Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
30%of negative reviews mention “Color”
1.7%of orders come back
“Not purple”
A buyer, on “Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Baltimore Ravens Blanket questions

Answered from the same tracked data.