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Balanced Body

Fail

Shoppers spend an estimated $43K a year here, so Balanced Body is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$43K/yr18K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
82%top-5 click share · 9 brands · 15 sellers

Flapen Score

Balanced Body against its category

The dotted line is the Sports & Outdoors average. Past it, Balanced Body is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balanced Body market on Amazon at a glance

Shoppers on Amazon United States searched for Balanced Body 18K times last year and spent an estimated $43K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
1.7%
Market size, estimated
$43Ka year
Peak month
January2.5× the quietest month
Top search term
pilates barrel9K searches a year

02 · Price

A sale here is worth $141.63.

Listings sell for $141.63 on average, from $15.59 to $378.92. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $141.63 that is $0 to $14K a year per listing.

Average price
$141.63above the $15 to $100 sweet spot
Price range
$15.59–$378.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 38.8% of listings are out of stock. The average listing ranks #9 within Pilates. It carries 385 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
73%
Out of stock, average day
38.8%
Average rank
#9in Pilates
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
385per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Balanced Body products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Brand 133%
  • Brand 227%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

Balanced Body search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Balanced Body

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
2.2%of orders come back
“Seems like it will break easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Balanced Body questions

Answered from the same tracked data.