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Balance Pad

Fail

The top 5 products take 77% of clicks, so Balance Pad is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$651K/yr530K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
77%top-5 click share · 9 brands · 18 sellers

Flapen Score

Balance Pad against its category

The dotted line is the Sports & Outdoors average. Past it, Balance Pad is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balance Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Balance Pad 530K times last year and spent an estimated $651K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.4%
Market size, estimated
$651Ka year
Peak month
November1.2× the quietest month
Top search term
balance pad234K searches a year

02 · Price

A sale here is worth $28.12.

Listings sell for $28.12 on average, from $15.50 to $93.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $28.12 that is $42K to $56K a year per listing.

Average price
$28.12inside the $15 to $100 sweet spot
Price range
$15.50–$93.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$56K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #26 within Accessories. It carries 4,959 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.4%
Average rank
#26in Accessories
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
4,959per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Balance Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

7%

  • Brand 160%
  • Brand 211%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Balance Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Balance Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balance pad234K/yr
  • foam balance pad50K/yr
  • foam pads for exercise36K/yr
  • balance pads for physical therapy46K/yr
  • exercise balance pad21K/yr
  • balance foam pad17K/yr
  • balance mat15K/yr
  • balance pads18K/yr
  • foam balance pad physical therapy12K/yr
  • foam exercise pad10K/yr

Reviews and returns

What reviews say buyers love and hate about Balance Pad

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Balance/Stability”
17%of negative reviews mention “Balance/Stability”
1.9%of orders come back
“At first, my balance was a bit wobbly”
A buyer, on “Balance/Stability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Balance Pad questions

Answered from the same tracked data.