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Balance Disc

Fail

The top 5 brands take 93% of clicks, so Balance Disc is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$130K/yr145K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
73%top-5 click share · 7 brands · 10 sellers

Flapen Score

Balance Disc against its category

The dotted line is the Sports & Outdoors average. Past it, Balance Disc is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balance Disc market on Amazon at a glance

Shoppers on Amazon United States searched for Balance Disc 145K times last year and spent an estimated $130K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
4.1%
Market size, estimated
$130Ka year
Peak month
November1.3× the quietest month
Top search term
balance disc60K searches a year

02 · Price

A sale here is worth $21.98.

Listings sell for $21.98 on average, from $16.62 to $37.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.98 that is $5K to $11K a year per listing.

Average price
$21.98inside the $15 to $100 sweet spot
Price range
$16.62–$37.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #61 within Balance Trainers. It carries 6,294 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#61in Balance Trainers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,294per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Balance Disc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Brand 147%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Balance Disc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Balance Disc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balance disc60K/yr
  • balance disk14K/yr
  • dyna disc15K/yr
  • stability disc15K/yr
  • dynadisc7K/yr
  • balance disks4K/yr
  • core balance disc6K/yr
  • inflatable balance disc6K/yr
  • balance discs4K/yr
  • balance disk physical therapy4K/yr

Reviews and returns

What reviews say buyers love and hate about Balance Disc

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Balance/Stability”
16%of negative reviews mention “Inflation/Deflation”
2.7%of orders come back
“I found the needle that inflates the discs to be very fragile”
A buyer, on “Inflation/Deflation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Balance Disc questions

Answered from the same tracked data.