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Balance Board

Fail

Demand is soft, at -8.4% this quarter, so Balance Board is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$3.6M/yr2.6M searches / yr
90-day growth
-8.4%search demand this quarter
Competition
75%top-5 click share · 16 brands · 23 sellers

Flapen Score

Balance Board against its category

The dotted line is the Sports & Outdoors average. Past it, Balance Board is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balance Board market on Amazon at a glance

Shoppers on Amazon United States searched for Balance Board 2.6M times last year and spent an estimated $3.6M. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
2.6%
Market size, estimated
$3.6Ma year
Peak month
December3.6× the quietest month
Top search term
balance board1.5M searches a year

02 · Price

A sale here is worth $52.59.

Listings sell for $52.59 on average, from $18.03 to $185.06. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $52.59 that is $158K to $210K a year per listing.

Average price
$52.59inside the $15 to $100 sweet spot
Price range
$18.03–$185.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$158K–$210K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Balance Trainers. It carries 2,454 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Balance Trainers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,454per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Balance Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

16 rising

Sellers

23

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

22%

  • Brand 124%
  • Brand 217%
  • Brand 316%
  • Brand 413%
  • Brand 55%
  • Brand 63%

Demand

Balance Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Balance Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balance board1.5M/yr
  • wobble board275K/yr
  • balance board kids227K/yr
  • balance boards for adults118K/yr
  • balance boards102K/yr
  • balance trainer67K/yr
  • kids balance board81K/yr
  • balancing board42K/yr
  • balance board for kids44K/yr
  • balance boards for physical therapy27K/yr

Reviews and returns

What reviews say buyers love and hate about Balance Board

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Balance/Stability”
12%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Balance Board questions

Answered from the same tracked data.