Balance Beam

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $982K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

1.0%

Market size, estimated

$982Ka year

Peak month

December4.8× the quietest month

Top search term

balance beam558K searches a year

Listings sell for $62.73 on average, from $38.48 to $134.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $62.73 that is $31K to $47K a year per listing.

Average price

$62.73inside the $15 to $100 sweet spot

Price range

$38.48–$134.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$31K–$47K

Returns

2.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #82 within Other Sports. It carries 1,004 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#82in Other Sports

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,004per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months