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Balance Ball

Fail

Demand is soft, at -6.3% this quarter, so Balance Ball is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$2.5M/yr1.5M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
68%top-5 click share · 10 brands · 23 sellers

Flapen Score

Balance Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Balance Ball is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balance Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Balance Ball 1.5M times last year and spent an estimated $2.5M. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
2.5%
Market size, estimated
$2.5Ma year
Peak month
December1.4× the quietest month
Top search term
bosu ball612K searches a year

02 · Price

A sale here is worth $64.77.

Listings sell for $64.77 on average, from $17.56 to $147.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $64.77 that is $81K to $97K a year per listing.

Average price
$64.77inside the $15 to $100 sweet spot
Price range
$17.56–$147.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$81K–$97K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #60 within Accessories. It carries 6,469 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.3%
Average rank
#60in Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,469per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Balance Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 140%
  • Brand 219%
  • Brand 317%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Balance Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Balance Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosu ball612K/yr
  • balance ball352K/yr
  • bosu ball balance trainer159K/yr
  • bosu102K/yr
  • half ball balance trainer61K/yr
  • balance ball half43K/yr
  • half balance ball34K/yr
  • half exercise ball22K/yr
  • half yoga ball21K/yr
  • bosu balance trainer17K/yr

Reviews and returns

What reviews say buyers love and hate about Balance Ball

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Inflation/Deflation”
3.2%of orders come back
“Will not stay inflated”
A buyer, on “Inflation/Deflation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Balance Ball questions

Answered from the same tracked data.