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Bala Bands

Fail

The top 5 brands take 100% of clicks, so Bala Bands is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$293K/yr392K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
50%top-5 click share · 3 brands · 23 sellers

Flapen Score

Bala Bands against its category

The dotted line is the Sports & Outdoors average. Past it, Bala Bands is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bala Bands market on Amazon at a glance

Shoppers on Amazon United States searched for Bala Bands 392K times last year and spent an estimated $293K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
1.4%
Market size, estimated
$293Ka year
Peak month
February2.4× the quietest month
Top search term
bala318K searches a year

02 · Price

A sale here is worth $55.43.

Listings sell for $55.43 on average, from $22.58 to $117.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $55.43 that is $6K to $14K a year per listing.

Average price
$55.43inside the $15 to $100 sweet spot
Price range
$22.58–$117.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #70 within Weights & Accessories. It carries 345 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#70in Weights & Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
345per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bala Bands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Bala Bands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Bala Bands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bala318K/yr
  • bala bands58K/yr
  • bala pilates10K/yr
  • bala band6K/yr

Reviews and returns

What reviews say buyers love and hate about Bala Bands

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
3.4%of orders come back
“Overpriced”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bala Bands questions

Answered from the same tracked data.