bala
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$58.46avg listing price — sweet spot $15–$100
Review moat
Great346.68avg incumbent reviews — the moat a new listing must climb
Price range
Great$24.66–$117.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 328K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bala is a $83K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bala market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $88K–$117K
- units × avg price
- Launch success
- —
- 1 of 4 new (360d)
- Conversion rate
- 0.4%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.9%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- Bala100%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -26.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top bala products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bala Bangles Wrist & Ankle Weights for Women & Men - 1 lb Adjustable Weighted Bands - Soft Silicone Arm & Leg Weights for Pilates Yoga Walking Barre Home Workout & Strength Training Exercise
Bala$49.874.6★803 rev
Bala Bangles Wrist & Ankle Weights for Women & Men - 1 lb Adjustable Weighted Bands - Soft Silicone Arm & Leg Weights for Pilates Yoga Walking Barre Home Workout & Strength Training Exercise
Bala$50.204.6★803 rev
Bala Yoga Mat for Home Gym 5mm (Sea) - Non Slip Exercise Mat for Home Workout Stretching Pilates Aerobics & Floor & Fitness Work Out - Indoor Exercising Mat
Bala$94.444.3★129 rev
Bala Bars Dumbbell Set for Women & Men 1lb (Blush) - Set of 2 Bars Designed for Walking Strength Training HIIT Boxing & Aerobics - Dumbbell Weights for Working Out at Home
Bala$36.694.8★328 rev
Bala Bangles Wrist & Ankle Weights for Women & Men - 1 lb Adjustable Weighted Bands - Soft Silicone Arm & Leg Weights for Pilates Yoga Walking Barre Home Workout & Strength Training Exercise
Bala$49.954.6★803 rev
Newest
by launch date
Bala Power Ball Weighted Toning Exercise Ball for Pilates Yoga Home Fitness & More - Workout Ball for Strength & Core Training Aerobics & Working Out to Improve Balance & Sculpt - 3lb Blush
Bala$33.5848 rev
Bala 20lb Kettleball Soft Kettlebell for Women - Kettlebells Strength & Core Training Equipment for Home Gym Workouts - Anti-Slip Grip Exercise Weights with Cushioned Impact-Resistant Base - Blush
Bala$67.6541 rev
Bala 10lb Kettleball Soft Kettlebell for Women - Kettlebells Strength & Core Training Equipment for Home Gym Workouts - Anti-Slip Grip Exercise Weights with Cushioned Impact-Resistant Base - Sea
Bala$58.6241 rev
Bala Compact Workout Mat for Gym Blush - 12MM Thick Slip-Resistant & Sweat Absorbing Yoga Mat for Pilates Core Training & Exercise - Home Fitness Essentials for Women & Men - Travel-Friendly
Bala$85.3546 rev
Bala Bars Dumbbell Set for Women & Men 1lb (Blush) - Set of 2 Bars Designed for Walking Strength Training HIIT Boxing & Aerobics - Dumbbell Weights for Working Out at Home
Bala$36.69328 rev
Trending
90-day click momentumBala 20lb Kettleball Soft Kettlebell for Women - Kettlebells Strength & Core Training Equipment for Home Gym Workouts - Anti-Slip Grip Exercise Weights with Cushioned Impact-Resistant Base - Blush
Bala$67.654.5★
Bala Compact Workout Mat for Gym Blush - 12MM Thick Slip-Resistant & Sweat Absorbing Yoga Mat for Pilates Core Training & Exercise - Home Fitness Essentials for Women & Men - Travel-Friendly
Bala$85.354.2★
Bala Bangles Wrist & Ankle Weights for Women & Men - 3 lb Adjustable Weighted Bands - Soft Silicone Arm & Leg Weights for Pilates Yoga Walking Barre Home Workout & Strength Training Exercise
Bala$74.834.6★
Bala Yoga Mat for Home Gym 5mm (Sea) - Non Slip Exercise Mat for Home Workout Stretching Pilates Aerobics & Floor & Fitness Work Out - Indoor Exercising Mat
Bala$94.444.3★
Bala Yoga Mat for Home Gym 5mm (Blush) - Non Slip Exercise Mat for Home Workout Stretching Pilates Aerobics & Floor & Fitness Work Out - Indoor Exercising Mat
Bala$96.764.3★
What buyers say about bala
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Weight and easy of sizing”
“Love the color”
“Lovely to exercise with”
“They are super smooth”
“says it fits perfectly on the Bala The Play Mat”
“Great value for the money”
“Easy to hold”
“comfortable”
“overall super aesthetic”
What buyers complain about
“Overpriced”
“Ridiculous Product and Ridiculous price”
“This is not durable”
“Ripped straps after light use”
“These hurt my ankles”
“Weight poundage less than advertised”
“not the weight I ordered or printed on the box”
“This can slip off your palms”
“went back to my old not so pretty soft hand weights”
“they stretch and become lose when working out”
Top return reasons
Common questions
- Is bala profitable to sell on Amazon United States?
- The niche generates $83K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the bala niche?
- 1 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bala?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 3.5%.
- When does demand for bala peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the bala niche?
- Listings span $24.66–$117.36; the average listing price is $58.46 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.