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badminton set

Launch it

A $3.2M/yr market growing +130.8% this quarter with returns at 2.4% — clears our launch bar.

Market size 96Growth 96Conversion 56Competition 62Returns 64Price range 88Avg price 92Brand share 55Review moat 47Quality gap 57

Market size

Incredible$3.2M

$3.2M/yr · 1.3M searches

Growth

Incredible+130.8%

90-day search growth — must beat 0% to launch

Avg price

Great$53.56

avg listing price — sweet spot $15–$100

Price range

Great$7.56–$94.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,776.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, badminton set is a $3.2M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 73/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

badminton set market data

Units sold / yr
50K–60K
avg 1,500–2,000/product
Revenue / yr
$2.7M–$3.2M
units × avg price
Conversion rate
4.8%
Avg BSR
#40
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
1.6%
Avg brand age
50 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

41

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

23%

  • Olybeaka36%
  • Franklin Sports13%
  • ENOVI12%
  • EastPoint Sports6%
  • HIRALIY5%
  • Baden5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +130.8% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.1×

Top badminton set search terms

  • badminton set909K/yr
  • badminton sets for backyards229K/yr
  • bad mittens set with net25K/yr
  • badminton sets18K/yr
  • badminton set with net14K/yr
  • portable badminton set12K/yr
  • bad minton set for backyard9K/yr
  • bat mittens set with net5K/yr
  • complete badminton sets8K/yr
  • outdoor badminton set5K/yr
All search terms

Top badminton set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$162K10%$324K15%$485K20%$647K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about badminton set

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience17%

“Family fun”

Quality-Overall16%

“An awesome quality set”

Value For Money11%

“Good Value”

Durability6%

“Great durability”

Assembly/Installation6%

“Easy set up”

Ease Of Use4%

“Perfect for on the go”

Portability4%

“The bag it comes with makes it easily portable”

Storage Capacity3%

“The storage design keeps all the pieces organized”

Weight Light2%

“Lightweight for Fun Anywhere”

Compactness2%

“Compact”

What buyers complain about

Quality-Overall26%

“Cheap quality”

Durability13%

“Didn't last one hour”

Size-Overall8%

“Smaller than expected”

Strap/String Quality6%

“Racket strings are too loose”

Assembly/Installation5%

“Assembly was a bit tricky at first”

Material Quality4%

“Cheap plastic”

Strength3%

“flimsy and not worth the price”

Brightness/Shine/Glow2%

“Some of the lights aren't very bright”

Adjustability/Rotatability/Reclining2%

“Non-adjustable size”

Functionality-Overall2%

“DONT WORK”

Top return reasons

Size-Overall17%
Quality-Overall16%
Defective Material/Parts12%
Value For Money9%
Assembly/Installation6%
Strength6%
Advertised Vs Actual Product6%
Durability3%
Weight Heavy3%
Functionality-Overall2%

Common questions

Is badminton set profitable to sell on Amazon United States?
The niche generates $3.2M/yr across 33 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +130.8%. Flapen's verdict: Launch it (73/100).
How competitive is the badminton set niche?
17 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in badminton set?
Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 2.4%.
When does demand for badminton set peak?
Demand peaks in Apr–May–Jun; the busiest month runs 4.1× the quietest.
What does it cost to enter the badminton set niche?
Listings span $7.56–$94.73; the average listing price is $53.56 (sweet spot $15–$100). The average incumbent carries 1,776 reviews — the moat a new listing must climb.