Badminton Racket
Badminton Racket shows a $2.8M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Is Badminton Racket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Badminton Racket is a $2.8M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Badminton Racket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +13.3% over the last 90 days and 4.0% of searches end in a purchase.
$2.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Badminton Racket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | for Intermediate Players | 77 Grams | Maximum String Tension - 30lbs
- Price
- $44.58
- Rating
- 4.5/5
- Reviews
- 4,210
- Age
- 4y ago
Franklin Sports 2-Player Replacement Racket Set
- Price
- $13.84
- Rating
- 4.2/5
- Reviews
- 12,970
- Age
- 15y ago
YONEX Nanoray Light 18i Graphite Badminton Racquet (Black)
- Price
- $43.88
- Rating
- 4.5/5
- Reviews
- 21,196
- Age
- 8y ago
HIRALIY Badminton Rackets Set for Backyards Badminton Set Includ 4 Rackets 12 Birdies 1 Carrying Bag 4 Grip Tapes Outdoor Game for Adult Family Beginner (4 Player(4 Racket 12 Birdies))
- Price
- $39.00
- Rating
- 4.6/5
- Reviews
- 3,694
- Age
- 6y ago
Yonex GR 303 Combo Badminton Racquet with Full Cover Set of 2 (Black)
- Price
- $43.39
- Rating
- 4.4/5
- Reviews
- 2,455
- Age
- 7y ago
Trending
90-day click momentum
Frebuta Badminton Rackets Set for Beginners Combo Badminton Racquet Sets of 2 for Backyards Lightweight Badminton 4 Plastic Birdies Sports Game for Adult Family 2 Player Outdoor (Yellow 24in)
- Price
- $17.54
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 8mo ago
AboveGenius Badminton Rackets Set of 4 for Outdoor Backyard Games Including 4 Rackets 6 Nylon Badminton Shuttlecocks Lightweight Badminton Racquets for Beginners
- Price
- $29.78
- Rating
- 4.6/5
- Reviews
- 386
- Age
- 5y ago
AboveGenius Badminton Rackets Set of 6 for Outdoor Backyard Games Including 6 Rackets 6 Nylon Badminton Shuttlecocks Lightweight Badminton Racquets for Beginners
- Price
- $37.78
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 5y ago
HIRALIY Badminton Rackets Set for Backyards Badminton Set Includ 4 Rackets 12 Birdies 1 Carrying Bag 4 Grip Tapes Outdoor Game for Adult Family Beginner (4 Player(4 Racket 12 Birdies))
- Price
- $39.00
- Rating
- 4.6/5
- Reviews
- 3,694
- Age
- 6y ago
YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | for Intermediate Players | 77 Grams | Maximum String Tension - 30lbs
- Price
- $44.58
- Rating
- 4.5/5
- Reviews
- 4,210
- Age
- 4y ago
Newest
by launch dateFrebuta Badminton Rackets Set for Beginners Combo Badminton Racquet Sets of 2 for Backyards Lightweight Badminton 4 Plastic Birdies Sports Game for Adult Family 2 Player Outdoor (Yellow 24in)
- Price
- $17.54
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 8mo ago
Yonex Badminton Racquet Astrox Attack 9 Pearl White G4 4U(80GMS-32LBS) (Made in India)
- Price
- $40.28
- Rating
- 4.3/5
- Reviews
- 2,662
- Age
- 2y ago
ENOVI EasyGo Badminton Set with Net 4 Rackets 4 Shuttlecocks Portable Storage Box for Backyards Outdoor Games Yard Games
- Price
- $43.85
- Rating
- 4.4/5
- Reviews
- 808
- Age
- 2y ago
Yonex Aracsaber 11 Play Grayish Pearl Graphite Frame Badminton Racquet with Full Cover
- Price
- $65.69
- Rating
- 4.4/5
- Reviews
- 664
- Age
- 4y ago
YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | for Intermediate Players | 77 Grams | Maximum String Tension - 30lbs
- Price
- $44.58
- Rating
- 4.5/5
- Reviews
- 4,210
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
52
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- YONEX67%
- Franklin Sports12%
- HIRALIY9%
- AboveGenius7%
- Frebuta3%
- ENOVI2%
Badminton Racket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.8×
Top Badminton Racket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- badminton racket785K/yr
- badminton274K/yr
- yonex badminton racket230K/yr
- badminton racket set121K/yr
- badminton rackets110K/yr
- yonex132K/yr
- badminton racket yonex60K/yr
- badminton rackets and birdies9K/yr
- yonex badminton20K/yr
- badminton racket set of 48K/yr
What reviews say buyers love and hate about Badminton Racket
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“An awesome quality set”
“Fun to play”
“Affordable”
“Easy enough for beginners”
“Lightweight”
What buyers complain about
70% of reviews“Cheap quality”
“Racket strings are too loose”
“Didn't last one hour”
“Very small net”
“The racket's head is a little bit heavier”
Badminton Racket return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Badminton Racket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
