Is badminton racket profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the badminton racket niche?

6 brands and 52 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in badminton racket?

Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Durability. The return rate is 2.4%.

When does demand for badminton racket peak?

Demand peaks in Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the badminton racket niche?

Listings span $13.84–$65.69; the average listing price is $38.15 (sweet spot $15–$100). The average incumbent carries 4,516 reviews — the moat a new listing must climb.

badminton racket

Worth a look

Shows a $2.8M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size

Incredible$2.8M

$2.8M/yr · 1.9M searches

Avg price

Incredible$38.15

avg listing price — sweet spot $15–$100

Price range

Great$13.84–$65.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Review moat

Bad4,516.09

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, badminton racket is a $2.8M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

badminton racket market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $2.3M–$3.1M; units × avg price
Conversion rate: 4.0%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

YONEX67%
Franklin Sports12%
HIRALIY9%
AboveGenius7%
Frebuta3%
ENOVI2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.8×

Open Trend

Top badminton racket search terms

badminton racket785K/yr +3.9%3.0% conv.
badminton274K/yr +42.7%1.5% conv.
yonex badminton racket230K/yr -8.5%1.7% conv.
badminton racket set121K/yr +44.5%4.2% conv.
badminton rackets110K/yr +25.5%2.6% conv.
yonex132K/yr +0.6%0.3% conv.
badminton racket yonex60K/yr -3.8%1.6% conv.
badminton rackets and birdies9K/yr +338.3%5.5% conv.
yonex badminton20K/yr +16.1%0.9% conv.
badminton racket set of 48K/yr +243.5%3.9% conv.

All search terms

Top badminton racket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | for Intermediate Players | 77 Grams | Maximum String Tension - 30lbs

YONEX$44.584.5★4,210 rev

Franklin Sports 2-Player Replacement Racket Set

Franklin Sports$13.844.2★12,970 rev

YONEX Nanoray Light 18i Graphite Badminton Racquet (Black)

YONEX$43.884.5★21,196 rev

HIRALIY Badminton Rackets Set for Backyards Badminton Set Includ 4 Rackets 12 Birdies 1 Carrying Bag 4 Grip Tapes Outdoor Game for Adult Family Beginner (4 Player(4 Racket 12 Birdies))

HIRALIY$39.004.6★3,694 rev

Yonex GR 303 Combo Badminton Racquet with Full Cover Set of 2 (Black)

YONEX$43.394.4★2,455 rev

Newest

by launch date

Frebuta Badminton Rackets Set for Beginners Combo Badminton Racquet Sets of 2 for Backyards Lightweight Badminton 4 Plastic Birdies Sports Game for Adult Family 2 Player Outdoor (Yellow 24in)

Frebuta$17.5435 rev

8mo ago

Yonex Badminton Racquet Astrox Attack 9 Pearl White G4 4U(80GMS-32LBS) (Made in India)

YONEX$40.282,662 rev

2y ago

ENOVI EasyGo Badminton Set with Net 4 Rackets 4 Shuttlecocks Portable Storage Box for Backyards Outdoor Games Yard Games

ENOVI$43.85808 rev

2y ago

Yonex Aracsaber 11 Play Grayish Pearl Graphite Frame Badminton Racquet with Full Cover

YONEX$65.69664 rev

4y ago

YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | for Intermediate Players | 77 Grams | Maximum String Tension - 30lbs

YONEX$44.584,210 rev

4y ago

What buyers say about badminton racket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“An awesome quality set”

Fun/Entertainment Experience13%

“Fun to play”

Value For Money10%

“Affordable”

Suitability Beginner8%

“Easy enough for beginners”

Weight Light6%

“Lightweight”

Durability5%

“Great durability”

Grip5%

“The handle grip is perfect and comfortable”

Assembly/Installation4%

“Easy to put up”

Ease Of Use3%

“Easy”

Portability2%

“The carrying case is convenient as well”

What buyers complain about

Quality-Overall24%

“Cheap quality”

Strap/String Quality13%

“Racket strings are too loose”

Durability13%

“Didn't last one hour”

Size-Overall8%

“Very small net”

Weight Heavy3%

“The racket's head is a little bit heavier”

Value For Money3%

“I can't even say what you pay for is what you get because this isn't necessarily a 'cheap' item”

Product Condition2%

“Arrived used”

Strength1%

“the rods to hold up the net is flimsy”

Balance/Stability1%

“I was worried it would be wobbly”

Comfort-Overall1%

“Little bit uncomfortable”

Top return reasons

Quality-Overall17%

Value For Money13%

Size-Overall10%

Weight Heavy8%

Strap/String Quality7%

Advertised Vs Actual Product7%