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Badminton Birdies

Maybe

Buyers convert on 10.8% of searches. But the top 5 brands take 86% of clicks, so Badminton Birdies is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$859K/yr696K searches / yr
90-day growth
+55.6%search demand this quarter
Competition
61%top-5 click share · 9 brands · 32 sellers

Flapen Score

Badminton Birdies against its category

The dotted line is the Sports & Outdoors average. Past it, Badminton Birdies is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badminton Birdies market on Amazon at a glance

Shoppers on Amazon United States searched for Badminton Birdies 696K times last year and spent an estimated $859K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 696K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $859K a year.

Searches, last 12 months
696K
Growth, 90 days vs prior 90
+55.6%
Conversion, latest week
10.8%
Market size, estimated
$859Ka year
Peak month
June2.3× the quietest month
Top search term
badminton birdies258K searches a year

02 · Price

A sale here is worth $11.44.

Listings sell for $11.44 on average, from $5.78 to $22.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $11.44 that is $29K to $34K a year per listing.

Average price
$11.44under the $15 to $100 sweet spot
Price range
$5.78–$22.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$29K–$34K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #9 within Tennis & Racquet Sports. It carries 1,467 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#9in Tennis & Racquet Sports
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,467per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Badminton Birdies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$86K$172K$258K$344K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

32

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

9%

  • EAGLES54%
  • HIRALIY11%
  • Triumph Sports8%
  • AboveGenius8%
  • ZHENAN5%
  • Philonext5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Badminton Birdies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Badminton Birdies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • badminton birdies258K/yr
  • shuttlecocks135K/yr
  • badminton shuttlecocks88K/yr
  • birdies40K/yr
  • shuttlecock30K/yr
  • badminton birdie16K/yr
  • birdie badminton13K/yr
  • badminton ball22K/yr
  • badminton birdies feather20K/yr
  • birdies for badminton15K/yr

Reviews and returns

What reviews say buyers love and hate about Badminton Birdies

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Shuttle quality is not that good”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Badminton Birdies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data