Is backplate football profitable to sell on Amazon United States?

The niche generates $282K/yr across 43 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +143.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the backplate football niche?

16 brands and 70 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in backplate football?

Top complaints mined from reviews: Value For Money, Assembly/Installation, Add-Ons/Attachments. The return rate is 5.3% — above our launch gate.

When does demand for backplate football peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 16.1× the quietest.

What does it cost to enter the backplate football niche?

Listings span $12.41–$112.28; the average listing price is $36.18 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.

backplate football

Worth a look

Shows demand growing +143.1% this quarter, but weak search conversion (0.8%) keeps it on the watch list.

Growth

Incredible+143.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible$36.18

avg listing price — sweet spot $15–$100

Price range

Great$12.41–$112.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good853.93

avg incumbent reviews — the moat a new listing must climb

Market size

Good$282K

$282K/yr · 998K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, backplate football is a $282K/yr Amazon United States market (998K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

backplate football market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $289K–$362K; units × avg price
Conversion rate: 0.8%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 4.8%
Avg brand age: 47 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

15%

Battle51%
NXT NXTRND23%
SOURRI4%
KRUI4%
Schutt2%
LalaKoo2%
Open — no brand owns it (10 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +143.1% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 16.1×

Open Trend

Top backplate football search terms

football backplates87K/yr +143.6%0.4% conv.
backplate football143K/yr +138.5%0.3% conv.
back plate football109K/yr +146.2%0.3% conv.
backplate79K/yr +112.5%0.3% conv.
back plate60K/yr +71.2%0.2% conv.
football backplate128K/yr +134.2%0.4% conv.
football back plate68K/yr +102.3%0.4% conv.
youth football backplate52K/yr +204.6%0.6% conv.
battle backplate25K/yr +232.1%0.8% conv.
youth back plates for football45K/yr +157.8%0.4% conv.

All search terms

Top backplate football products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Battle Sports Football Back Plate Hard Shell Lower Back Protector with Contoured Foam for High-Impact Protection - Youth Black/White

Battle$34.824.7★2,562 rev

Nxtrnd Football Back Plate Professional Football Backplates for Shoulder Pads for Adult & Youth (White Adult)

NXT NXTRND$46.364.7★938 rev

Nxtrnd Football Back Plate Professional Football Backplates for Shoulder Pads for Adult & Youth (Black Adult)

NXT NXTRND$46.424.7★938 rev

Battle Sports Football Back Plate - Hard Shell Lower Back Protector with Contoured Foam for High-Impact Protection - Adult White/Black

Battle$39.504.7★2,562 rev

Battle Sports Chrome Football Back Plate Hard Shell Lower Back Protector with Contoured Foam for High-Impact Protection - Adult Pearl White

Battle$43.874.8★664 rev

Newest

by launch date

Quwzayail Football Back PlateShoulder Pads for Youth and Adult Football Players Hard-Shell Lower Back Protection high-Impact Protection Philippians 4:13 (Adult)

Quwzayail$39.037 rev

11mo ago

Battle Sports Novelty Football Back Plate Hard Shell Lower Back Protector with Contoured Foam for High-Impact Protection for Youth Kids and Adults

Battle$31.982,250 rev

1y ago

MENOLY Football Backplate Adult Professional Football Back Plates with Hard Shell Lower Back Protector for High-Impact Protection Rear Protector

MENOLY$15.7332 rev

1y ago

Football Back Plate Lower Backplate with Hard Shell High Impact Padding and Durable Adjustable Straps for Youth and Adults

KRUI$20.6742 rev

1y ago

Football Back Plate for Shoulder Pads Backplate Back Pad Youth and Adult Football Players Hard Shell Lower Back Protector with Contoured Foam High-Impact Protection

SOURRI$26.5943 rev

1y ago

What buyers say about backplate football

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Fits good”

Comfort-Overall13%

“its comfortable”

Advertised Vs Actual Product12%

“Doe's the job”

Quality-Overall11%

“good quality”

Value For Money8%

“Great price”

Protection7%

“Good for protection”

Durability3%

“Its very durable”

Weight Light3%

“It was very lightweight”

Material Quality3%

“Hight quality material, really good”

Ease Of Use2%

“is easy to read”

What buyers complain about

Value For Money17%

“the price is not worth it”

Assembly/Installation17%

“And for Xenith pads it is very hard to install them”

Add-Ons/Attachments11%

“Good Plate, Issue Attaching”

Durability11%

“I howvete have not been able to test its durability”

Top return reasons

Size-Overall75%

Advertised Vs Actual Product3%

Shoulder Fit3%

Value For Money2%

Material Quality2%

Add-Ons/Attachments2%

Color1%

Durability1%

Drop/Impact Protection1%

Cushion1%

Common questions

Is backplate football profitable to sell on Amazon United States?: The niche generates $282K/yr across 43 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +143.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the backplate football niche?: 16 brands and 70 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in backplate football?: Top complaints mined from reviews: Value For Money, Assembly/Installation, Add-Ons/Attachments. The return rate is 5.3% — above our launch gate.
When does demand for backplate football peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 16.1× the quietest.
What does it cost to enter the backplate football niche?: Listings span $12.41–$112.28; the average listing price is $36.18 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.

backplate football

backplate football market data

Competition & brand share

Demand & seasonality

Top backplate football search terms

Top backplate football products on Amazon

Top sellers

Newest

Trending

What buyers say about backplate football

What buyers love

What buyers complain about

Top return reasons

Common questions

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