Backplate Football

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +143.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months

998K

Growth, 90 days vs prior 90

+143.1%

Conversion, latest week

0.8%

Market size, estimated

$282Ka year

Peak month

August16.1× the quietest month

Top search term

football backplates87K searches a year

Listings sell for $36.18 on average, from $12.41 to $112.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $36.18 that is $4K to $9K a year per listing.

Average price

$36.18inside the $15 to $100 sweet spot

Price range

$12.41–$112.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

5.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #25 within Football. It carries 854 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#25in Football

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

854per listing

Listings tracked

43

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months