Backpacking Water Filter

Shoppers searched for this 711K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

711K

Growth, 90 days vs prior 90

+32.7%

Conversion, latest week

4.8%

Market size, estimated

$1.8Ma year

Peak month

October2.1× the quietest month

Top search term

water filter camping135K searches a year

Listings sell for $53.50 on average, from $11.52 to $336.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $53.50 that is $40K to $54K a year per listing.

Average price

$53.50inside the $15 to $100 sweet spot

Price range

$11.52–$336.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$40K–$54K

Returns

1.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Hydration & Filtration. It carries 14,911 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#32in Hydration & Filtration

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

14,911per listing

Listings tracked

31

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months