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Backpacking Quilt

weak search conversion (0.7%) — Backpacking Quilt doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47

Market size 23Growth 57Conversion 8Competition 38Returns 23Price range 43Avg price 82Brand share 71Review moat 68Quality gap 62
This niche Category average · 8,101 niches

Is Backpacking Quilt profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Backpacking Quilt is a $93K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.

Backpacking Quilt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.7% over the last 90 days and 0.7% of searches end in a purchase.

$93K

revenue / yr

Units sold / yr1K
Search volume / yr+30.7%174K
Conversion rate0.7%
Avg price$80.63

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers17 · 23
Top-5 product click share62%
Open market38%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews765

Top Backpacking Quilt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$19K$28K$37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

23

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

32%

  • SENSORY4U29%
  • ONETIGRIS13%
  • ROSE FEATHER8%
  • ZOOOBELIVES7%
  • Wise Owl Outfitters6%
  • WIND HARD5%

Backpacking Quilt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR0.7%Products19Brands17Top 5 Brands62%OOS Rate5.1%Rating4.4★Reviews765Avg BSR#199
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Backpacking Quilt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backpacking quilt47K/yr
  • sleeping quilt13K/yr
  • down quilt backpacking13K/yr
  • zenbivy sleeping quilt system8K/yr
  • backpacking quilt ultralight9K/yr
  • ultralight quilt8K/yr
  • sleeping quilts for backpacking7K/yr
  • down camping quilt9K/yr
  • ultralight sleeping quilt6K/yr
  • hammock top quilt8K/yr

What reviews say buyers love and hate about Backpacking Quilt

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Warmth25%

So warm

Weight Light15%

Perfect lightweight blanket

Quality-Overall12%

Awesome quality

Value For Money11%

Great value

Comfort-Overall9%

very comfortable

What buyers complain about

62% of reviews
Size-Overall24%

very narrow

Thickness7%

Seems thin

Quality-Overall6%

Cheap junk

Heating5%

The blanket is not warm at all

Value For Money5%

Waste of money

Backpacking Quilt return rate & reasons

Why buyers send it back, as a share of all return requests.

5.4%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Thin
12%
3Advertised Vs Actual Product
7%
4Material Quality
7%
5Weight Heavy
6%

Common Backpacking Quilt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backpacking Quilt 44/100 on Amazon United States — Skip it. The niche generates $93K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +30.7% over the last 90 days.
Search demand for Backpacking Quilt on Amazon United States peaks in Jul, where the busiest month runs 1.7× the quietest.