Backpacking Cot

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +111.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

39K

Growth, 90 days vs prior 90

+111.2%

Conversion, latest week

1.1%

Market size, estimated

$39Ka year

Peak month

August2.4× the quietest month

Top search term

ultralight cot21K searches a year

Listings sell for $93.51 on average, from $26.97 to $294.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $93.51 that is $0 to $9K a year per listing.

Average price

$93.51inside the $15 to $100 sweet spot

Price range

$26.97–$294.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

6.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #71 within Camping Furniture. It carries 2,107 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#71in Camping Furniture

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,107per listing

Listings tracked

42

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months