Is backpack rain cover profitable to sell on Amazon United States?

The niche generates $112K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.7%. Flapen's verdict: Skip it (34/100).

How competitive is the backpack rain cover niche?

10 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in backpack rain cover?

Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 5.5% — above our launch gate.

When does demand for backpack rain cover peak?

Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the backpack rain cover niche?

Listings span $5.06–$40.43; the average listing price is $12.21 (sweet spot $15–$100). The average incumbent carries 3,908 reviews — the moat a new listing must climb.

backpack rain cover

Skip it

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Price range

Good$5.06–$40.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.7%

90-day search growth — must beat 0% to launch

Avg price

Good$12.21

avg listing price — sweet spot $15–$100

Market size

Okay$112K

$112K/yr · 422K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,908

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, backpack rain cover is a $112K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

backpack rain cover market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $122K–$153K; units × avg price
Conversion rate: 2.2%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Joy Walker47%
Frelaxy31%
LAMA6%
M-Tac5%
MOPHOEXII3%
Osprey2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.7% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top backpack rain cover search terms

backpack rain cover103K/yr +43.6%2.0% conv.
waterproof backpack cover74K/yr +67.7%2.1% conv.
rain cover for backpack38K/yr +45.8%1.9% conv.
backpack rain cover waterproof37K/yr +60.2%1.8% conv.
backpack cover37K/yr +14.8%1.2% conv.
backpack cover rain waterproof31K/yr +61.3%1.7% conv.
backpack waterproof cover15K/yr +39.9%2.2% conv.
outdoor backpack pack covers16K/yr +19.1%0.8% conv.
backpack cover for air travel12K/yr -9.3%0.2% conv.
waterproof cover for backpack10K/yr +88.2%2.0% conv.

All search terms

Top backpack rain cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Frelaxy Waterproof Backpack Rain Cover Pack Covers for Hiking Travel

Frelaxy$8.434.6★2,734 rev

Joy Walker Backpack Rain Cover Waterproof Breathable Suitable for Hiking/Camping/Traveling (black Small (for 15-25L backpack))

Joy Walker$9.494.7★9,118 rev

Joy Walker Backpack Rain Cover Waterproof Breathable Suitable for (15-25L 30-40L 40-55L 55-70L 70-90L) Backpack Hiking/Camping/Traveling (Blue S)

Joy Walker$9.514.7★9,118 rev

Joy Walker Waterproof Backpack Rain Cover for (15-90L) (Acqua Small (for 15-25L backpack))

Joy Walker$8.524.7★9,118 rev

Joy Walker Backpack Rain Cover Waterproof Breathable Suitable for Hiking/Camping/Traveling (black Middle (for 30-40L backpack))

Joy Walker$10.524.7★9,118 rev

Newest

by launch date

Backpack Rain Cover Waterproof Backpack Cover Rain Cover for Backpack with Reflective Strip Outdoor Back Pack Bag Covers Raincover Protector for Hiking Camping Hunting Biking Traveling 30L-40L

Aruicheng$5.0681 rev

10mo ago

CAREYSTEN Waterproof backpack rain cover outdoor backpack pack covers 30L-70L backpack (L)

CAREYSTEN$12.0724 rev

1y ago

LAMA Waterproof Rain Cover for Backpack Reflective Rucksack Rain Cover for Anti-Dust/Anti-Theft/Bicycling/Hiking/Camping/Traveling/Outdoor Activities M Size (for 30L-40L Backpack) 1 Pcs Black

LAMA$6.517,230 rev

1y ago

The North Face Fully Waterproof Hiking Backpack Rain Cover - Lightweight & Packable Elastic Closure Drain Hole TNF Black-NPF Medium

The North Face$20.4167 rev

2y ago

sheelokhwui Waterproof Backpack Rain Cover Heavy-Duty Nylon Pack Cover with Upgraded Double Adjustable Closure System and a Carry Pouch for Hiking Cycling Camping Outdoor (Dark Gray M 25-45L)

sheelokhwui$10.90227 rev

3y ago

What buyers say about backpack rain cover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“it fits perfectly”

Quality-Overall16%

“The rain covers are good quality”

Ease Of Use9%

“Easy to use”

Water Resistance9%

“Waterproof bag cover”

Material Quality4%

“Good material”

Weight Light4%

“This is a lightweight”

Compactness4%

“Nice and compact, it rolls up into its own connected carrying sack, small enough to put into my side pocket on pack”

Durability3%

“Hopefully it holds up”

Color3%

“Love the color”

Weather Proof2%

“Excellent rain cover”

What buyers complain about

Size-Overall37%

“Small”

Durability6%

“dont see this lasting long”

Thickness4%

“I expected it to be a little bit thicker than as advertised”

Quality-Overall4%

“Bad quality”

Material Quality3%

“Extremely thin material”

Water Resistance2%

“We were worried the laptop would get wet when raining”

Value For Money1%

“it cost more than this one”

Design-Overall1%

“This one isn't designer”

Top return reasons

Size-Overall77%

Value For Money5%

Advertised Vs Actual Product4%

Color3%

Material Quality2%

Water Resistance2%

Functionality-Overall2%

Quality-Overall1%

Product Condition1%

Thin1%

Common questions

Is backpack rain cover profitable to sell on Amazon United States?: The niche generates $112K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.7%. Flapen's verdict: Skip it (34/100).
How competitive is the backpack rain cover niche?: 10 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in backpack rain cover?: Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 5.5% — above our launch gate.
When does demand for backpack rain cover peak?: Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the backpack rain cover niche?: Listings span $5.06–$40.43; the average listing price is $12.21 (sweet spot $15–$100). The average incumbent carries 3,908 reviews — the moat a new listing must climb.