Back Stretcher

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

1.4%

Market size, estimated

$4.2Ma year

Peak month

August1.2× the quietest month

Top search term

back stretcher605K searches a year

Listings sell for $146.20 on average, from $14.63 to $260.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $146.20 that is $110K to $146K a year per listing.

Average price

$146.20above the $15 to $100 sweet spot

Price range

$14.63–$260.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$110K–$146K

Returns

4.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #457 within Inversion Equipment. It carries 2,713 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

89%

Out of stock, average day

5.0%

Average rank

#457in Inversion Equipment

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

2,713per listing

Listings tracked

9

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months