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Baby Ear Plugs

Maybe

Search demand grew +222.5% this quarter. But the top 5 brands take 100% of clicks, so Baby Ear Plugs is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$40K/yr24K searches / yr
90-day growth
+222.5%search demand this quarter
Competition
79%top-5 click share · 3 brands · 17 sellers

Flapen Score

Baby Ear Plugs against its category

The dotted line is the Sports & Outdoors average. Past it, Baby Ear Plugs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Ear Plugs market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Ear Plugs 24K times last year and spent an estimated $40K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +222.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+222.5%
Conversion, latest week
14.6%
Market size, estimated
$40Ka year
Peak month
July6.1× the quietest month
Top search term
putty buddies ear plugs for kids11K searches a year

02 · Price

A sale here is worth $11.68.

Listings sell for $11.68 on average, from $2.54 to $22.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $11.68 that is $3K to $6K a year per listing.

Average price
$11.68under the $15 to $100 sweet spot
Price range
$2.54–$22.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Water Sports. It carries 4,566 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Water Sports
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,566per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Baby Ear Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 212%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Baby Ear Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.1×

Search terms

Top Baby Ear Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • putty buddies ear plugs for kids11K/yr
  • putty buddies5K/yr
  • ear putty for swimming kids5K/yr
  • wax ear plugs for swimming kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Ear Plugs

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
17%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Unfortunately none of these worked properly”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Ear Plugs questions

Answered from the same tracked data.