Ayrton Senna
FailDemand is soft, at -20.1% this quarter, so Ayrton Senna is a Fail.
- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $188K/yr282K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 51%top-5 click share · 9 brands · 286 sellers
Flapen Score
Ayrton Senna against its category
The dotted line is the Sports & Outdoors average. Past it, Ayrton Senna is stronger. Inside it, weaker.
Market
The Ayrton Senna market on Amazon at a glance
Shoppers on Amazon United States searched for Ayrton Senna 282K times last year and spent an estimated $188K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $188Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- ayrton senna83K searches a year
02 · Price
A sale here is worth $52.61.
Listings sell for $52.61 on average, from $13.76 to $352.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $52.61 that is $5K to $13K a year per listing.
- Average price
- $52.61inside the $15 to $100 sweet spot
- Price range
- $13.76–$352.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,192 within Toys & Game Room. It carries 1,473 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 92%
- Out of stock, average day
- 4.5%
- Average rank
- #1,192in Toys & Game Room
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,473per listing
- Listings tracked
- 25
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Ayrton Senna products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Icons McLaren MP4/4 & Ayrton Senna Minifigure Model Car Kit - Buildable F1 McLaren Set for Adults Ages 18+ - Gift for Birthdays - 10330
- Price
- $63.83
- Rating
- 4.9/5
- Reviews
- 2,592
- Age
- 2y ago

Funko Pop! Rides Super Deluxe: Ayrton Senna - Senna McLaren - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors
- Price
- $31.70
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 1y ago

Funko POP! Vinyl: Formula 1- Max Verstappen - Red Bull F1 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Sports Fans - Model Figure for Collectors and Display
- Price
- $25.10
- Rating
- 4.9/5
- Reviews
- 2,493
- Age
- 2y ago

Funko Pop Racing: McLaren - Ayrton Senna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors and Display
- Price
- $18.41
- Rating
- 4.8/5
- Reviews
- 1,341
- Age
- 1y ago

OPO 10 - Ayrton Senna McLaren MP4/6#1 - World Champion - Formula 1 1991-1:43 Altaya (714)
- Price
- $40.84
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 3y ago
Trending
estimated 90-day click momentum
LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet - Building Set for Teens Ages 14+ - Collectible F1 Display - Bedroom or Home Office Decor - Gift for Formula 1 Fans - 43014
- Price
- $89.84
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 4mo ago

LEGO Icons Ferrari F2004 & Michael Schumacher Building Set for Adults Ages 18+ - Ferrari F1 Bedroom Home Office Desk Decor - Gift Ideas for Men Women & Fans - 11375
- Price
- $89.96
- Rating
- 4.9/5
- Reviews
- 184
- Age
- 5mo ago

Ayrton Senna F1 Nacional Performance Hat Blue
- Price
- $58.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Legend Ayrton Senna MP4 F1 World Champion T-Shirt (US Alpha Large Regular Regular White)
- Price
- $32.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Max Verstappen #03 Facsimile Signed Reprint Laser Autographed Funko POP! Formula 1 F1 Figurine with Protector Case
- Price
- $30.31
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
Ayrton Senna F1 Nacional Performance Hat Blue
- Price
- $58.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet - Building Set for Teens Ages 14+ - Collectible F1 Display - Bedroom or Home Office Decor - Gift for Formula 1 Fans - 43014
- Price
- $89.84
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 4mo ago

LEGO Icons Ferrari F2004 & Michael Schumacher Building Set for Adults Ages 18+ - Ferrari F1 Bedroom Home Office Desk Decor - Gift Ideas for Men Women & Fans - 11375
- Price
- $89.96
- Rating
- 4.9/5
- Reviews
- 184
- Age
- 5mo ago

- Formula 1 Helmet Compatible with Ayrton Senna #12 Camel Team Lotus Honda Formula 1 1987 1:10 Minichamps 388712
- Price
- $39.38
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 5mo ago

POP Max Verstappen Funko Original 14 (with Plastic Protection)
- Price
- $31.51
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
286
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 92%
Open market
5%
- LEGO40%
- Funko36%
- OPO 108%
- CO2 Tees4%
- Ayrton Senna4%
- HOFSM.COM Hall of Fame Sports Memorabilia3%
- Open — no brand owns it (3 brands, 5%)
Demand
Ayrton Senna search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Ayrton Senna search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ayrton senna83K/yr
- f1 funko pop40K/yr
- charles leclerc funko pop16K/yr
- funko pop f118K/yr
- lego senna14K/yr
- ayrton senna lego12K/yr
- lando norris funko pop16K/yr
- senna lego8K/yr
- f1 funko13K/yr
- lego ayrton senna8K/yr
Reviews and returns
What reviews say buyers love and hate about Ayrton Senna
We read the reviews and the return reasons for every product selling here.
“Took about 8 hours to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ayrton Senna questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









