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Ayrton Senna

Fail

Demand is soft, at -20.1% this quarter, so Ayrton Senna is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$188K/yr282K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
51%top-5 click share · 9 brands · 286 sellers

Flapen Score

Ayrton Senna against its category

The dotted line is the Sports & Outdoors average. Past it, Ayrton Senna is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ayrton Senna market on Amazon at a glance

Shoppers on Amazon United States searched for Ayrton Senna 282K times last year and spent an estimated $188K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
1.3%
Market size, estimated
$188Ka year
Peak month
December4.5× the quietest month
Top search term
ayrton senna83K searches a year

02 · Price

A sale here is worth $52.61.

Listings sell for $52.61 on average, from $13.76 to $352.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $52.61 that is $5K to $13K a year per listing.

Average price
$52.61inside the $15 to $100 sweet spot
Price range
$13.76–$352.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,192 within Toys & Game Room. It carries 1,473 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
92%
Out of stock, average day
4.5%
Average rank
#1,192in Toys & Game Room
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,473per listing
Listings tracked
25

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ayrton Senna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

286

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

5%

  • Brand 140%
  • Brand 236%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Ayrton Senna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Ayrton Senna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ayrton senna83K/yr
  • f1 funko pop40K/yr
  • charles leclerc funko pop16K/yr
  • funko pop f118K/yr
  • lego senna14K/yr
  • ayrton senna lego12K/yr
  • lando norris funko pop16K/yr
  • senna lego8K/yr
  • f1 funko13K/yr
  • lego ayrton senna8K/yr

Reviews and returns

What reviews say buyers love and hate about Ayrton Senna

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Assembly/Installation”
1.7%of orders come back
“Took about 8 hours to assemble”
A buyer, on “Assembly/Installation”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ayrton Senna questions

Answered from the same tracked data.