Is ayrton senna profitable to sell on Amazon United States?

The niche generates $188K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (38/100).

How competitive is the ayrton senna niche?

9 brands and 286 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in ayrton senna?

Top complaints mined from reviews: Assembly/Installation, Wheel Quality, Size-Overall. The return rate is 1.7%.

When does demand for ayrton senna peak?

Demand peaks in Jan–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the ayrton senna niche?

Listings span $13.76–$352.87; the average listing price is $52.61 (sweet spot $15–$100). The average incumbent carries 1,473 reviews — the moat a new listing must climb.

ayrton senna

Skip it

Soft demand (-20.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$52.61

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,472.76

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$188K

$188K/yr · 282K searches

Price range

Okay$13.76–$352.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, ayrton senna is a $188K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ayrton senna market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $210K–$263K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,192
Page quality: 0%
Prime: 92%
Sponsored: 52%
Out of stock: 4.5%
Avg brand age: 28 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

286

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

LEGO40%
Funko36%
OPO 108%
CO2 Tees4%
Ayrton Senna4%
HOFSM.COM Hall of Fame Sports Memorabilia3%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top ayrton senna search terms

ayrton senna83K/yr -6.3%0.4% conv.
f1 funko pop40K/yr -18.9%0.7% conv.
charles leclerc funko pop16K/yr -20.3%0.2% conv.
funko pop f118K/yr -29.3%0.7% conv.
lego senna14K/yr -22.6%2.4% conv.
ayrton senna lego12K/yr -18.2%2.0% conv.
lando norris funko pop16K/yr -20.8%0.0% conv.
senna lego8K/yr -30.2%2.5% conv.
f1 funko13K/yr -42.4%0.7% conv.
lego ayrton senna8K/yr -20.1%1.5% conv.

All search terms

Top ayrton senna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGO Icons McLaren MP4/4 & Ayrton Senna Minifigure Model Car Kit - Buildable F1 McLaren Set for Adults Ages 18+ - Gift for Birthdays - 10330

LEGO$63.834.9★2,592 rev

Funko Pop! Rides Super Deluxe: Ayrton Senna - Senna McLaren - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors

Funko$31.704.8★243 rev

Funko POP! Vinyl: Formula 1- Max Verstappen - Red Bull F1 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Funko$25.104.9★2,493 rev

Funko Pop Racing: McLaren - Ayrton Senna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors and Display

Funko$18.414.8★1,341 rev

OPO 10 - Ayrton Senna McLaren MP4/6#1 - World Champion - Formula 1 1991-1:43 Altaya (714)

OPO 10$40.844.5★261 rev

Newest

by launch date

Ayrton Senna F1 Nacional Performance Hat Blue

Ayrton Senna$58.336 rev

4mo ago

LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet - Building Set for Teens Ages 14+ - Collectible F1 Display - Bedroom or Home Office Decor - Gift for Formula 1 Fans - 43014

LEGO$89.8474 rev

4mo ago

LEGO Icons Ferrari F2004 & Michael Schumacher Building Set for Adults Ages 18+ - Ferrari F1 Bedroom Home Office Desk Decor - Gift Ideas for Men Women & Fans - 11375

LEGO$89.96184 rev

5mo ago

- Formula 1 Helmet Compatible with Ayrton Senna #12 Camel Team Lotus Honda Formula 1 1987 1:10 Minichamps 388712

OPO 10$39.383 rev

5mo ago

POP Max Verstappen Funko Original 14 (with Plastic Protection)

POP$31.5128 rev

7mo ago

What buyers say about ayrton senna

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great product as youd expect”

Design-Overall18%

“Fun build came out great”

Collectibles17%

“Fun and a soon to be collectable”

Fun/Entertainment Experience10%

“Very fun to build”

Assembly/Installation6%

“it was simple enough for a beginner to build without getting frustrated”

Advertised Vs Actual Product5%

“Just as advertised”

Display-Overall4%

“Super cool and detailed fun build love that it comes with a display stand”

Gifting Purpose4%

“Was a gift”

Value For Money3%

“worth every minute”

Educational-Overall2%

“Good for architecture students”

What buyers complain about

Assembly/Installation22%

“Took about 8 hours to assemble”

Wheel Quality11%

“The wheels came dirty and dusty, and the stickers are either wrinkled or missing”

Size-Overall11%

“Smaller than expected”

Value For Money11%

“Little expensive,”

Durability9%

“Falls Apart”

Strength6%

“Very fragile”

Design-Overall4%

“Amazing concept HORRIBLE design”

Color4%

“not even super blue prevents it from falling apart”

Display-Overall4%

“Not really for play more of a display piece”

Top return reasons

Value For Money26%

Size-Overall16%

Defective Material/Parts14%

Gifting Purpose9%

Product Condition7%

Advertised Vs Actual Product5%

Quality-Overall4%

Assembly/Installation3%

Wheel Quality3%

Scratch Resistance2%

Common questions

Is ayrton senna profitable to sell on Amazon United States?: The niche generates $188K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (38/100).
How competitive is the ayrton senna niche?: 9 brands and 286 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in ayrton senna?: Top complaints mined from reviews: Assembly/Installation, Wheel Quality, Size-Overall. The return rate is 1.7%.
When does demand for ayrton senna peak?: Demand peaks in Jan–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the ayrton senna niche?: Listings span $13.76–$352.87; the average listing price is $52.61 (sweet spot $15–$100). The average incumbent carries 1,473 reviews — the moat a new listing must climb.