Ayrton Senna
soft demand (-20.1% this quarter) — Ayrton Senna doesn't clear our bar today.
Flapen Score
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Is Ayrton Senna profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Ayrton Senna is a $188K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.
Ayrton Senna: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.1% over the last 90 days and 1.3% of searches end in a purchase.
$188K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 25 products
Top Ayrton Senna products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LEGO Icons McLaren MP4/4 & Ayrton Senna Minifigure Model Car Kit - Buildable F1 McLaren Set for Adults Ages 18+ - Gift for Birthdays - 10330
- Price
- $63.83
- Rating
- 4.9/5
- Reviews
- 2,592
- Age
- 2y ago
Funko Pop! Rides Super Deluxe: Ayrton Senna - Senna McLaren - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors
- Price
- $31.70
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 1y ago
Funko POP! Vinyl: Formula 1- Max Verstappen - Red Bull F1 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Sports Fans - Model Figure for Collectors and Display
- Price
- $25.10
- Rating
- 4.9/5
- Reviews
- 2,493
- Age
- 2y ago
Funko Pop Racing: McLaren - Ayrton Senna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Ad Icons Fans - Model Figure for Collectors and Display
- Price
- $18.41
- Rating
- 4.8/5
- Reviews
- 1,341
- Age
- 1y ago
OPO 10 - Ayrton Senna McLaren MP4/6#1 - World Champion - Formula 1 1991-1:43 Altaya (714)
- Price
- $40.84
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 3y ago
Trending
90-day click momentum
LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet - Building Set for Teens Ages 14+ - Collectible F1 Display - Bedroom or Home Office Decor - Gift for Formula 1 Fans - 43014
- Price
- $89.84
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 4mo ago
LEGO Icons Ferrari F2004 & Michael Schumacher Building Set for Adults Ages 18+ - Ferrari F1 Bedroom Home Office Desk Decor - Gift Ideas for Men Women & Fans - 11375
- Price
- $89.96
- Rating
- 4.9/5
- Reviews
- 184
- Age
- 5mo ago
Ayrton Senna F1 Nacional Performance Hat Blue
- Price
- $58.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Legend Ayrton Senna MP4 F1 World Champion T-Shirt (US Alpha Large Regular Regular White)
- Price
- $32.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Max Verstappen #03 Facsimile Signed Reprint Laser Autographed Funko POP! Formula 1 F1 Figurine with Protector Case
- Price
- $30.31
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch dateAyrton Senna F1 Nacional Performance Hat Blue
- Price
- $58.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet - Building Set for Teens Ages 14+ - Collectible F1 Display - Bedroom or Home Office Decor - Gift for Formula 1 Fans - 43014
- Price
- $89.84
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 4mo ago
LEGO Icons Ferrari F2004 & Michael Schumacher Building Set for Adults Ages 18+ - Ferrari F1 Bedroom Home Office Desk Decor - Gift Ideas for Men Women & Fans - 11375
- Price
- $89.96
- Rating
- 4.9/5
- Reviews
- 184
- Age
- 5mo ago
- Formula 1 Helmet Compatible with Ayrton Senna #12 Camel Team Lotus Honda Formula 1 1987 1:10 Minichamps 388712
- Price
- $39.38
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 5mo ago
POP Max Verstappen Funko Original 14 (with Plastic Protection)
- Price
- $31.51
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
286
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
5%
- LEGO40%
- Funko36%
- OPO 108%
- CO2 Tees4%
- Ayrton Senna4%
- HOFSM.COM Hall of Fame Sports Memorabilia3%
- Open — no brand owns it (3 brands, 5%)
Ayrton Senna demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
Top Ayrton Senna search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ayrton senna83K/yr
- f1 funko pop40K/yr
- charles leclerc funko pop16K/yr
- funko pop f118K/yr
- lego senna14K/yr
- ayrton senna lego12K/yr
- lando norris funko pop16K/yr
- senna lego8K/yr
- f1 funko13K/yr
- lego ayrton senna8K/yr
What reviews say buyers love and hate about Ayrton Senna
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Great product as youd expect”
“Fun build came out great”
“Fun and a soon to be collectable”
“Very fun to build”
“it was simple enough for a beginner to build without getting frustrated”
What buyers complain about
81% of reviews“Took about 8 hours to assemble”
“The wheels came dirty and dusty, and the stickers are either wrinkled or missing”
“Smaller than expected”
“Little expensive,”
“Falls Apart”
Ayrton Senna return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ayrton Senna questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
