Is axe throwing game profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 16 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +92.7%. Flapen's verdict: Launch it (66/100).

How competitive is the axe throwing game niche?

15 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in axe throwing game?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.6%.

When does demand for axe throwing game peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the axe throwing game niche?

Listings span $38.31–$157.56; the average listing price is $82.79 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.

axe throwing game

Launch it

A $1.5M/yr market growing +92.7% this quarter with returns at 2.6% — clears our launch bar.

Review moat

Great202.31

avg incumbent reviews — the moat a new listing must climb

Growth

Great+92.7%

90-day search growth — must beat 0% to launch

Market size

Great$1.5M

$1.5M/yr · 574K searches

Avg price

Great$82.79

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good$38.31–$157.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, axe throwing game is a $1.5M/yr Amazon United States market (574K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Launch it — 66/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

axe throwing game market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $1.2M–$1.7M; units × avg price
Conversion rate: 3.2%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 40 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

29%

SWOOC28%
Stiatu14%
Sidske10%
Thusine7%
TAILBB7%
EastPoint Sports6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.7% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top axe throwing game search terms

axe throwing game for backyard158K/yr +123.8%2.5% conv.
axe throwing game81K/yr +92.8%2.1% conv.
axe throwing70K/yr +45.4%1.7% conv.
ax throwing game42K/yr +113.0%2.2% conv.
kids axe throwing game27K/yr +56.6%2.2% conv.
ax throwing game set for adults28K/yr +71.6%1.9% conv.
axe throwing game for kids31K/yr +13.3%2.3% conv.
axe throwing set19K/yr +38.1%0.6% conv.
ax throwing game for kids28K/yr +19.2%2.3% conv.
ax throwing16K/yr +84.9%2.0% conv.

All search terms

Top axe throwing game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SWOOC$157.563.8★116 rev

Stiatu Axe Throwing Bristle Target with 8 Throwing Axes Set Axe Throwing Game for Backyard Indoor &Outdoor Yard Games Carnival Games

Stiatu$115.954.8★584 rev

Axe Throwing Game for Backyard - 8 Throwing Axes Set - Deluxe Foldable Plastic Axe Throwing Target Game for Adults Kids Outdoor Games Carnival Games

Sidske$115.744.8★299 rev

Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12

Thusine$52.914.0★81 rev

Axe Throwing Game for Backyard with Bristle Target & 12 Throwing Axes Set Indoor & Outdoor Games for Adults Kids & Family Yard Games Toys Axe Throwing Target Dart Board Carnival Games(Blue)

TAILBB$69.034.0★90 rev

Newest

by launch date

Axe Throwing Game for Backyard 12 Inches Hanging Bristle Target Board with 4 Throwing Stars Ax Throwing Game Set for Adults and Kids Portable for Party Holiday and Birthday Gifts

Crlincen$38.3116 rev

6mo ago

Axe Throwing Game for Backyard - 5 in 1 Outdoor Games for Kids Adults Family - Bristle Target Light Bow & 8 Arrow 3 Throwing Axes 2 Ninja Stars 3 Darts Slingshot - Archery Games for Yard Lawn

Hitish$90.38118 rev

6mo ago

Axe Throwing Game for Backyard Axe Throwing Game Target with 12 Throwing Axes Lightweight & Portable Outdoor Games Indoor Carnival Yard Lawn for Age 6-12 Backyard Games for Family Party

Folimix$45.1470 rev

7mo ago

Axe Throwing Game for Backyard with Bristle Target & 12 Throwing Axes Set Indoor & Outdoor Games for Adults Kids & Family Yard Games Toys Axe Throwing Target Dart Board Carnival Games(Blue)

TAILBB$69.0390 rev

7mo ago

Steadyjoy Axe Throwing Game for Backyard Safe Plastic Axe Throwing Set for Kids & Adults with 6 Axes & 6 Darts Portable Indoor Outdoor Yard Games for Family Bristle Target Carnival Party

Steadyjoy$79.3375 rev

9mo ago

What buyers say about axe throwing game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience44%

“Fun game”

Quality-Overall11%

“The build quality feels solid”

Durability4%

“It is holding up well”

Assembly/Installation4%

“Easy assembly”

Strength3%

“Definitely a lot more sturdy than I expected”

Value For Money3%

“worth the money”

Gifting Purpose2%

“good gift”

Ease Of Use2%

“easy to use”

Material Quality2%

“Durable materials”

Safety Standards2%

“Good mix of safe and fun”

What buyers complain about

Durability17%

“Falls apart”

Size-Overall16%

“They are not tight enough”

Quality-Overall9%

“Very low quality”

Strength5%

“the parts break very easily”

Assembly/Installation5%

“It's difficult to assemble”

Value For Money4%

“Not worth the price”

Instructions/User Manual/Troubleshooting4%

“the directions are confusing”

Material Quality2%

“Cheap plastic”

Adhesion/Stickiness2%

“The axes and stars do not stick”

Balance/Stability2%

“Unstable, cheap”

Top return reasons

Size-Overall28%

Defective Material/Parts16%

Value For Money8%

Assembly/Installation8%

Adhesion/Stickiness5%

Strength5%

Durability5%

Quality-Overall4%

Advertised Vs Actual Product3%

Functionality-Overall2%

Common questions

Is axe throwing game profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 16 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +92.7%. Flapen's verdict: Launch it (66/100).
How competitive is the axe throwing game niche?: 15 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in axe throwing game?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.6%.
When does demand for axe throwing game peak?: Demand peaks in Jun–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the axe throwing game niche?: Listings span $38.31–$157.56; the average listing price is $82.79 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.