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36

auburn sweatshirt

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 7Conversion 10Competition 79Returns 8Price range 95Avg price 95Brand share 60Review moat 54Quality gap 22

Avg price

Incredible$44.93

avg listing price — sweet spot $15–$100

Price range

Incredible$23.60–$75.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,321.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.7%

return rate — above 5% kills the launch gate

Growth

Bad-36.7%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 61K searches

According to Flapen's Amazon United States niche tracking, auburn sweatshirt is a $22K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

auburn sweatshirt market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$22K–$34K
units × avg price
Conversion rate
0.8%
Avg BSR
#3,616
Page quality
0%
Prime
86%
Sponsored
93%
Out of stock
4.4%
Avg brand age
48 months
Avg seller age
210 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

10

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

36%

Top 20: 89%

Open market

23%

  • Elite Authentics19%
  • Royce Apparel16%
  • chicka-d12%
  • Auburn University11%
  • TeesAndTankYou11%
  • Campus Colors8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.7% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.3×

Top auburn sweatshirt search terms

  • auburn sweatshirt28K/yr
  • auburn hoodie14K/yr
  • auburn sweater5K/yr
  • auburn sweatshirt womens10K/yr
  • auburn sweatshirt men5K/yr
All search terms

Top auburn sweatshirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6516%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about auburn sweatshirt

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth29%

“not too hot”

Quality-Overall17%

“nice quality”

Comfort-Overall17%

“Comfortable and nice quality”

Color13%

“adds a soft pop of color without being too bright”

Exercise/Sports Suitability13%

“it works just as well for errands as it does for the gym”

Shape/Style13%

“The cropped style makes it really flattering with high-waisted leggings or shorts”

What buyers complain about

Material Quality42%

“It looks like a cheap shein sweater”

Advertised Vs Actual Product25%

“Not what is pictured”

Comfort-Overall17%

“definitely not cozy sweatshirt style”

Shape/Style17%

“definitely not cozy sweatshirt style”

Top return reasons

Size-Overall40%
Color29%
Material Quality6%
Sleeve Fit6%
Length3%
Advertised Vs Actual Product3%
Chest Fit3%
Arm Fit2%
Pockets/Compartments1%
Quality-Overall1%

Common questions

Is auburn sweatshirt profitable to sell on Amazon United States?
The niche generates $22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (36/100).
How competitive is the auburn sweatshirt niche?
11 brands and 10 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in auburn sweatshirt?
Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Comfort-Overall. The return rate is 9.7% — above our launch gate.
When does demand for auburn sweatshirt peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 23.3× the quietest.
What does it cost to enter the auburn sweatshirt niche?
Listings span $23.60–$75.00; the average listing price is $44.93 (sweet spot $15–$100). The average incumbent carries 1,322 reviews — the moat a new listing must climb.