How competitive is the Auburn Sweatshirt niche on Amazon United States?

11 brands and 10 sellers compete in Auburn Sweatshirt on Amazon United States. The top 5 Auburn Sweatshirt products take 36% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in Auburn Sweatshirt?

Auburn Sweatshirt buyers on Amazon United States complain most about Material Quality, Advertised Vs Actual Product, Comfort-Overall, the themes mined from the niche's reviews. Its return rate is 9.7% — above our launch gate.

What does it cost to enter the Auburn Sweatshirt niche?

Auburn Sweatshirt sells for $44.93 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $23.60–$75.00. The average incumbent carries 1,322 reviews — the moat a new listing must climb.

Auburn Sweatshirt

a small market ($22K/yr) — Auburn Sweatshirt doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier High Returns

Flapen Score

Skip it

Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47

This niche Category average · 8,101 niches

Is Auburn Sweatshirt profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Auburn Sweatshirt is a $22K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Auburn Sweatshirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.7% over the last 90 days and 0.8% of searches end in a purchase.

$22K

revenue / yr

Units sold / yr750

Search volume / yr-36.7%61K

Conversion rate0.8%

Avg price$44.93

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers11 · 10

Top-5 product click share36%

Open market31%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Top Auburn Sweatshirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Auburn University Official Distressed Primary Unisex Adult Pull-Over Hoodie Navy Medium

Price: $39.16
Rating: 4.4/5
Reviews: 156
Age: 5y ago

Royce Apparel Womens Long Sleeve Vintage Fleece Top - Rounded Bottom Crew Neck Sweatshirt (Auburn) - X-Large

Price: $68.93
Rating: 5.0/5
Reviews: 25
Age: 1y ago

Auburn Collegiate Sweatshirt Unisex Medium Light Blue

Price: $32.51
Rating: 0.0/5
Reviews: 0
Age: 3y ago

Chicka-d Womens Oversized Dropped Shoulder Crewneck Fleece Sweatshirt | NCAA Primary Team Icon Neutral Auburn Tigers Neutral Large

Price: $44.35
Rating: 4.5/5
Reviews: 860
Age: 6y ago

Campus Colors Auburn Tigers Arch & Logo Gameday Hoodie - Navy Large

Price: $48.50
Rating: 4.7/5
Reviews: 15,612
Age: 9y ago

Newest

by launch date

Auburn Tigers Victory Vintage White Officially Licensed Sweatshirt

Price: $34.62
Rating: 4.0/5
Reviews: 2
Age: 10mo ago

QINSEN Thick Fleece Sweatshirt Full Zip Stand Collar Winter Crop Coat Long Sleeve Bomber Baggy Jacket Bake Clay S Auburn

Price: $37.41
Rating: 4.6/5
Reviews: 2,760
Age: 11mo ago

Auburn Tigers Front/Back Mascot Navy Officially Licensed Pullover Hoodie

Price: $50.19
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Auburn Tigers Vintage Worn Gray Officially Licensed Sweatshirt

Price: $43.69
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Auburn Tigers Vintage Worn Gray Officially Licensed Pullover Hoodie

Price: $50.17
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

36%

Top 20: 89%

Open market

23%

Elite Authentics19%
Royce Apparel16%
chicka-d12%
Auburn University11%
TeesAndTankYou11%
Campus Colors8%

Auburn Sweatshirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR0.8%Products28Brands11Top 5 Brands69%OOS Rate4.4%Rating4.7★Reviews1,322Avg BSR#3,616

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 23.3×

Top Auburn Sweatshirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

auburn sweatshirt28K/yr -41.6%0.5% conv.
auburn hoodie14K/yr -33.8%0.0% conv.
auburn sweater5K/yr -3.1%0.0% conv.
auburn sweatshirt womens10K/yr -39.5%1.0% conv.
auburn sweatshirt men5K/yr -45.7%0.0% conv.

What reviews say buyers love and hate about Auburn Sweatshirt

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Warmth29%

“not too hot”

Quality-Overall17%

“nice quality”

Comfort-Overall17%

“Comfortable and nice quality”

Color13%

“adds a soft pop of color without being too bright”

Exercise/Sports Suitability13%

“it works just as well for errands as it does for the gym”

What buyers complain about

100% of reviews

Material Quality42%

“It looks like a cheap shein sweater”

Advertised Vs Actual Product25%

“Not what is pictured”

Comfort-Overall17%

“definitely not cozy sweatshirt style”

Shape/Style17%

“definitely not cozy sweatshirt style”

Auburn Sweatshirt return rate & reasons

Why buyers send it back, as a share of all return requests.

9.7%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

40%

2Color

29%

3Material Quality

4Sleeve Fit

5Length

Common Auburn Sweatshirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Auburn Sweatshirt 36/100 on Amazon United States — Skip it. The niche generates $22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -36.7% over the last 90 days.