auburn hat
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.04avg listing price — sweet spot $15–$100
Price range
Great$12.88–$42.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great401.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$43K$43K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, auburn hat is a $43K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
auburn hat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #2,084
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 11.2%
- Avg brand age
- 52 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
5%
- The Game31%
- Pro Sport Brand29%
- Desert Cactus13%
- Branded Bills13%
- Legacy5%
- ZHATS4%
- Open — no brand owns it (4 brands, 5%)
Demand
Weekly Amazon search volume, last 32 weeks — +33.8% search growth over the last 90 days.Top auburn hat search terms
- auburn hat31K/yr
- auburn tigers hat7K/yr
- auburn hats for men6K/yr
Top auburn hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Game NCAA Auburn Tigers Hat Unisex One Size Adjustable
The Game$18.824.8★707 rev
Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Auburn)
Pro Sport Brand$25.034.2★99 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Auburn)
Pro Sport Brand$24.614.6★86 rev
Collegiate Adjustable Trucker Hats (US Alpha One Size Auburn)
Pro Sport Brand$24.363.7★94 rev
Desert Cactus Auburn University Baseball Hat Tigers War Eagle Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) White
Desert Cactus$29.244.4★20 rev
Newest
by launch date
Branded Bills Officially Licensed x Auburn Tigers Navy Curved 5 Panel Hat for Men | Baseball Cap
Branded Bills$40.7921 rev
Branded Bills Officially Licensed x Auburn Tigers Navy 5-Panel Auburn Team Logo PVC
Branded Bills$40.4688 rev
Branded Bills Officially Licensed x Auburn Tigers Sky Blue 5-Panel Vintage Auburn Team Logo PVC
Branded Bills$38.1415 rev
Branded Bills Officially Licensed x Auburn Tigers White 5-Panel Auburn Team Logo PVC
Branded Bills$42.3788 rev
Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Auburn)
Pro Sport Brand$25.0399 rev
Trending
90-day click momentum
The Game Split Bar Design Trucker Mesh Hat Grey Adjustable Auburn Tigers
The Game$18.394.8★
The Game NCAA Auburn Tigers Hat Unisex One Size Adjustable
The Game$20.804.8★
The Game NCAA Auburn Tigers Hat Unisex One Size Adjustable
The Game$18.824.8★
Branded Bills Officially Licensed x Auburn Tigers White 5-Panel Auburn Team Logo PVC
Branded Bills$42.374.3★
Auburn Collegiate Adjustable Hats (US Alpha One Size Auburn Navy)
Pro Sport Brand$24.735.0★
What buyers say about auburn hat
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Great quality cap”
“colors are great”
“Great material and looks great”
“comfortable to wear”
“Easy to adjust”
“Very sharp”
What buyers complain about
“Kind of thought the build overall looked a little cheap considering the cost”
Top return reasons
Common questions
- Is auburn hat profitable to sell on Amazon United States?
- The niche generates $43K/yr across 26 tracked products. 90-day search growth is +33.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the auburn hat niche?
- 10 brands and 15 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in auburn hat?
- Top complaints mined from reviews: Quality-Overall. The return rate is 4.1%.
- What does it cost to enter the auburn hat niche?
- Listings span $12.88–$42.37; the average listing price is $27.04 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.