How competitive is the Atlanta Hawks niche on Amazon United States?

14 brands and 28 sellers compete in Atlanta Hawks on Amazon United States. The top 5 Atlanta Hawks products take 44% of clicks and its top 5 brands hold 73% of demand.

What does it cost to enter the Atlanta Hawks niche?

Atlanta Hawks sells for $30.17 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.09–$119.01. The average incumbent carries 1,547 reviews — the moat a new listing must climb.

Atlanta Hawks

soft demand (-51.4% this quarter) — Atlanta Hawks doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47

This niche Category average · 8,101 niches

Is Atlanta Hawks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Atlanta Hawks is a $18K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 31/100.

Atlanta Hawks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.4% over the last 90 days and 0.5% of searches end in a purchase.

$18K

revenue / yr

Units sold / yr2K

Search volume / yr-51.4%123K

Conversion rate0.5%

Avg price$30.17

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 28

Top-5 product click share44%

Open market27%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 32 products

Top Atlanta Hawks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WILSON NBA Team Retro Mini Basketball - Atlanta Hawks

Price: $12.96
Rating: 4.7/5
Reviews: 1,995
Age: 4y ago

New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Atlanta Braves Alternate)

Price: $33.10
Rating: 4.7/5
Reviews: 2,390
Age: 3y ago

Mitchell & Ness Mens NBA Atlanta Hawks Swingman Jersey - Dikembe Mutombo SMJYGS18138-AHASCAR96DMO Scarlet

Price: $119.01
Rating: 4.8/5
Reviews: 10
Age: 6y ago

Trae Young Atlanta Hawks NBA Boys Youth 8-20 Red Icon Edition Swingman Jersey (as1 Alpha m Regular)

Price: $21.73
Rating: 5.0/5
Reviews: 7
Age: 3y ago

Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US

Price: $22.04
Rating: 4.7/5
Reviews: 18,685
Age: 9mo ago

Newest

by launch date

Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks L Red

Price: $14.64
Rating: 4.7/5
Reviews: 478
Age: 3mo ago

Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks XL Red

Price: $13.53
Rating: 4.7/5
Reviews: 478
Age: 3mo ago

GAP Mens NBA Graphic T-Shirt Hawks X-Large

Price: $17.67
Rating: 4.8/5
Reviews: 45
Age: 7mo ago

Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US

Price: $22.04
Rating: 4.7/5
Reviews: 18,685
Age: 9mo ago

Ultra Game NBA Atlanta Hawks Mens Active Tee Shirt Large Charcoal

Price: $16.93
Rating: 4.7/5
Reviews: 18,685
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

19%

WILSON22%
Outerstuff17%
Ultra Game14%
New Era11%
Mitchell & Ness10%
Atlanta Hawks8%

Atlanta Hawks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume123KCVR0.5%Products32Brands14Top 5 Brands73%OOS Rate13.6%Rating4.7★Reviews1,547Avg BSR#9,733

Top Atlanta Hawks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

atlanta hawks52K/yr -43.2%0.2% conv.
atlanta hawks jersey19K/yr -50.0%0.1% conv.
atlanta hawks shirts18K/yr -56.7%0.6% conv.
hawks shirt11K/yr -47.7%0.4% conv.
hawks jersey9K/yr -65.0%0.2% conv.
atlanta hawks shirt5K/yr -47.4%1.0% conv.
atlanta hawks hoodie9K/yr -87.2%0.0% conv.

What reviews say buyers love and hate about Atlanta Hawks

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall47%

“This is a very nice in quality shirt”

Size-Overall22%

“I like the look and the fit”

Comfort-Overall16%

“comfortable”

Material Quality6%

“Looks good and very comfortable material”

Advertised Vs Actual Product6%

“Looks just like the picture”

What buyers complain about

100% of reviews

Quality-Overall33%

“Poor quality, and the refund never arrived”

Size-Overall33%

“A bit too big for a medium as Im 4'11”

Material Quality17%

“very thin material”

Thickness17%

“too thin”

Atlanta Hawks return rate & reasons

Why buyers send it back, as a share of all return requests.

7.9%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Material Quality

3Length

4Quality-Overall

5Thin

Common Atlanta Hawks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Atlanta Hawks 31/100 on Amazon United States — Skip it. The niche generates $18K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -51.4% over the last 90 days.

Atlanta Hawks buyers on Amazon United States complain most about Quality-Overall, Size-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 7.9% — above our launch gate.