Atlanta Hawks
FailDemand is soft, at -51.4% this quarter, so Atlanta Hawks is a Fail.
- Flapen Score
- 31 / 100Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 4731
- Market size
- $18K/yr123K searches / yr
- 90-day growth
- -51.4%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 28 sellers
Flapen Score
Atlanta Hawks against its category
The dotted line is the Sports & Outdoors average. Past it, Atlanta Hawks is stronger. Inside it, weaker.
Market
The Atlanta Hawks market on Amazon at a glance
Shoppers on Amazon United States searched for Atlanta Hawks 123K times last year and spent an estimated $18K. The top 5 brands take 73% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -51.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $18Ka year
- Top search term
- atlanta hawks52K searches a year
02 · Price
A sale here is worth $30.17.
Listings sell for $30.17 on average, from $10.09 to $119.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.17 that is $0 to $3K a year per listing.
- Average price
- $30.17inside the $15 to $100 sweet spot
- Price range
- $10.09–$119.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 7.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #9,733 within T-Shirts. It carries 1,547 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 84%
- Out of stock, average day
- 13.6%
- Average rank
- #9,733in T-Shirts
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,547per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Atlanta Hawks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WILSON NBA Team Retro Mini Basketball - Atlanta Hawks
- Price
- $12.96
- Rating
- 4.7/5
- Reviews
- 1,995
- Age
- 4y ago

New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Atlanta Braves Alternate)
- Price
- $33.10
- Rating
- 4.7/5
- Reviews
- 2,390
- Age
- 3y ago

Mitchell & Ness Mens NBA Atlanta Hawks Swingman Jersey - Dikembe Mutombo SMJYGS18138-AHASCAR96DMO Scarlet
- Price
- $119.01
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 6y ago

Trae Young Atlanta Hawks NBA Boys Youth 8-20 Red Icon Edition Swingman Jersey (as1 Alpha m Regular)
- Price
- $21.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3y ago

Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US
- Price
- $22.04
- Rating
- 4.7/5
- Reviews
- 18,685
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Trae Young Atlanta Hawks NBA Boys Youth 8-20 Red Icon Edition Swingman Jersey (as1 Alpha m Regular)
- Price
- $21.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3y ago

Outerstuff Trae Young Atlanta Hawks #11 Youth Size Player Name & Number Swingman Jersey (Statement/Black Youth Large-14/16)
- Price
- $26.10
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6y ago

Outerstuff Trae Young Atlanta Hawks #11 Kids Size 4-7 Icon Player Name & Number Jersey (Red Kids Large-7)
- Price
- $24.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

GAP Mens NBA Graphic T-Shirt Hawks X-Large
- Price
- $17.67
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago

Mitchell & Ness Jersey - Atlanta Hawks Maravich 44 - White - SMJY3330
- Price
- $99.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Newest
by launch date
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks L Red
- Price
- $14.64
- Rating
- 4.7/5
- Reviews
- 478
- Age
- 3mo ago

Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks XL Red
- Price
- $13.53
- Rating
- 4.7/5
- Reviews
- 478
- Age
- 3mo ago

GAP Mens NBA Graphic T-Shirt Hawks X-Large
- Price
- $17.67
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago

Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US
- Price
- $22.04
- Rating
- 4.7/5
- Reviews
- 18,685
- Age
- 9mo ago

Ultra Game NBA Atlanta Hawks Mens Active Tee Shirt Large Charcoal
- Price
- $16.93
- Rating
- 4.7/5
- Reviews
- 18,685
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
28
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 83%
Open market
19%
- WILSON22%
- Outerstuff17%
- Ultra Game14%
- New Era11%
- Mitchell & Ness10%
- Atlanta Hawks8%
Demand
Atlanta Hawks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 5.6× · 8 of 12 months tracked
Search terms
Top Atlanta Hawks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- atlanta hawks52K/yr
- atlanta hawks jersey19K/yr
- atlanta hawks shirts18K/yr
- hawks shirt11K/yr
- hawks jersey9K/yr
- atlanta hawks shirt5K/yr
- atlanta hawks hoodie9K/yr
Reviews and returns
What reviews say buyers love and hate about Atlanta Hawks
We read the reviews and the return reasons for every product selling here.
“Poor quality, and the refund never arrived”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Atlanta Hawks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









