atlanta hawks
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Price range
Great$10.09–$119.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,546.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 123K searches
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, atlanta hawks is a $18K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
atlanta hawks market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$45K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #9,733
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 50%
- Out of stock
- 13.6%
- Avg brand age
- 41 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
28
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
19%
- WILSON22%
- Outerstuff17%
- Ultra Game14%
- New Era11%
- Mitchell & Ness10%
- Atlanta Hawks8%
Demand
Weekly Amazon search volume, last 31 weeks — -51.4% search growth over the last 90 days.Top atlanta hawks search terms
- atlanta hawks52K/yr
- atlanta hawks jersey19K/yr
- atlanta hawks shirts18K/yr
- hawks shirt11K/yr
- hawks jersey9K/yr
- atlanta hawks shirt5K/yr
- atlanta hawks hoodie9K/yr
Top atlanta hawks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILSON NBA Team Retro Mini Basketball - Atlanta Hawks
WILSON$12.964.7★1,995 rev
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Atlanta Braves Alternate)
New Era$33.104.7★2,390 rev
Mitchell & Ness Mens NBA Atlanta Hawks Swingman Jersey - Dikembe Mutombo SMJYGS18138-AHASCAR96DMO Scarlet
Mitchell & Ness$119.014.8★10 rev
Trae Young Atlanta Hawks NBA Boys Youth 8-20 Red Icon Edition Swingman Jersey (as1 Alpha m Regular)
Outerstuff$21.735.0★7 rev
Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US
Ultra Game$22.044.7★18,685 rev
Newest
by launch date
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks L Red
GAME 7$14.64478 rev
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Atlanta Hawks XL Red
GAME 7$13.53478 rev
GAP Mens NBA Graphic T-Shirt Hawks X-Large
GAP$17.6745 rev
Ultra Game Mens Arched Plexi Short Sleeve Tee Shirt Black XX-Large US
Ultra Game$22.0418,685 rev
Ultra Game NBA Atlanta Hawks Mens Active Tee Shirt Large Charcoal
Ultra Game$16.9318,685 rev
Trending
90-day click momentumTrae Young Atlanta Hawks NBA Boys Youth 8-20 Red Icon Edition Swingman Jersey (as1 Alpha m Regular)
Outerstuff$21.735.0★
Outerstuff Trae Young Atlanta Hawks #11 Youth Size Player Name & Number Swingman Jersey (Statement/Black Youth Large-14/16)
Outerstuff$26.105.0★
Outerstuff Trae Young Atlanta Hawks #11 Kids Size 4-7 Icon Player Name & Number Jersey (Red Kids Large-7)
Outerstuff$24.320.0★
GAP Mens NBA Graphic T-Shirt Hawks X-Large
GAP$17.674.8★
Mitchell & Ness Jersey - Atlanta Hawks Maravich 44 - White - SMJY3330
Mitchell & Ness$99.170.0★
What buyers say about atlanta hawks
What buyers praise and complain about, mined from review topics.What buyers love
“This is a very nice in quality shirt”
“I like the look and the fit”
“comfortable”
“Looks good and very comfortable material”
“Looks just like the picture”
“Washes well and it looks great for any game”
What buyers complain about
“Poor quality, and the refund never arrived”
“A bit too big for a medium as Im 4'11”
“very thin material”
“too thin”
Top return reasons
Common questions
- Is atlanta hawks profitable to sell on Amazon United States?
- The niche generates $18K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the atlanta hawks niche?
- 14 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in atlanta hawks?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 7.9% — above our launch gate.
- What does it cost to enter the atlanta hawks niche?
- Listings span $10.09–$119.01; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 1,547 reviews — the moat a new listing must climb.