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Atlanta Falcons Hat

brand-locked demand (top 5 brands take 99% of clicks) — Atlanta Falcons Hat doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47

Market size 5Growth 21Conversion 7Competition 60Returns 36Price range 95Avg price 95Brand share 2Review moat 66Quality gap 17
This niche Category average · 8,101 niches

Is Atlanta Falcons Hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Atlanta Falcons Hat is a $18K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.

Atlanta Falcons Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.2% over the last 90 days and 0.6% of searches end in a purchase.

$18K

revenue / yr

Units sold / yr2K
Search volume / yr-8.2%91K
Conversion rate0.6%
Avg price$34.04

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 24
Top-5 product click share49%
Open market1%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement11%
New entrants (1y)5· 0 succeeded
Avg rating4.7★
Avg reviews876

Top Atlanta Falcons Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$735$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

24

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

0%

  • New Era92%
  • 472%
  • FOCO2%
  • Branded Bills1%
  • Terojnkl1%
  • Outerstuff1%
  • Open — no brand owns it (0%)

Atlanta Falcons Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR0.6%Products27Brands6Top 5 Brands99%OOS Rate32.7%Rating4.7★Reviews876Avg BSR#735
6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Top Atlanta Falcons Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • atlanta falcons hat50K/yr
  • falcons hat30K/yr
  • atlanta falcons beanie6K/yr
  • falcons beanie6K/yr

What reviews say buyers love and hate about Atlanta Falcons Hat

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Quality-Overall48%

Great quality

Size-Overall18%

so the hat has a super comfy fit

Comfort-Overall10%

it's so comfortable

Gifting Purpose7%

This was a gift

Ease Of Cleaning3%

Easy to clean

Atlanta Falcons Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Color
6%
3Value For Money
4%
4Material Quality
4%
5Shape/Style
4%

Common Atlanta Falcons Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Atlanta Falcons Hat 32/100 on Amazon United States — Skip it. The niche generates $18K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.
Search demand for Atlanta Falcons Hat on Amazon United States peaks in Sep–Oct–Nov–Dec, where the busiest month runs 6.2× the quietest.