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Atlanta Falcons Hat

Fail

The top 5 brands take 99% of clicks, so Atlanta Falcons Hat is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$18K/yr91K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
49%top-5 click share · 6 brands · 24 sellers

Flapen Score

Atlanta Falcons Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Atlanta Falcons Hat is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atlanta Falcons Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Atlanta Falcons Hat 91K times last year and spent an estimated $18K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
0.6%
Market size, estimated
$18Ka year
Peak month
December6.2× the quietest month
Top search term
atlanta falcons hat50K searches a year

02 · Price

A sale here is worth $34.04.

Listings sell for $34.04 on average, from $17.71 to $45.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.04 that is $0 to $3K a year per listing.

Average price
$34.04inside the $15 to $100 sweet spot
Price range
$17.71–$45.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #735 within Clothing Accessories. It carries 876 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
74%
Out of stock, average day
32.7%
Average rank
#735in Clothing Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
876per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Atlanta Falcons Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

24

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

0%

  • Brand 192%
  • Brand 22%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Atlanta Falcons Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Atlanta Falcons Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • atlanta falcons hat50K/yr
  • falcons hat30K/yr
  • atlanta falcons beanie6K/yr
  • falcons beanie6K/yr

Reviews and returns

What reviews say buyers love and hate about Atlanta Falcons Hat

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Quality-Overall”
4.1%of orders come back
“Great quality”
A buyer, on “Quality-Overall”48% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Atlanta Falcons Hat questions

Answered from the same tracked data.