atlanta falcons hat
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.04avg listing price — sweet spot $15–$100
Price range
Incredible$17.71–$45.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good875.56avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 91K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, atlanta falcons hat is a $18K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
atlanta falcons hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #735
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 11%
- Out of stock
- 32.7%
- Avg brand age
- 62 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
24
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
0%
- New Era92%
- 472%
- FOCO2%
- Branded Bills1%
- Terojnkl1%
- Outerstuff1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Top atlanta falcons hat search terms
- atlanta falcons hat50K/yr
- falcons hat30K/yr
- atlanta falcons beanie6K/yr
- falcons beanie6K/yr
Top atlanta falcons hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons)
New Era$33.364.7★2,708 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)
New Era$36.424.8★948 rev
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)
New Era$33.284.7★529 rev
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Atlanta Falcons)
New Era$39.784.8★368 rev
New Era Womens NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons Black)
New Era$32.714.8★341 rev
Newest
by launch date
New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.894 rev
New Era Mens White/Black Atlanta Falcons 2026 NFL Draft Pre-Curved 9FIFTY Snapback Hat
New Era$41.213 rev
New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft 9FORTY M-Crown Adjustable Hat
New Era$40.960 rev
New Era Mens Black Atlanta Falcons Perforated 39THIRTY Flex Hat - NFL Perfect Cap (L/XL)
New Era$34.942 rev
New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat
New Era$37.9616 rev
Trending
90-day click momentumNew Era Mens White/Black Atlanta Falcons 2026 NFL Draft Pre-Curved 9FIFTY Snapback Hat
New Era$41.215.0★
New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.895.0★
New Era Mens Black Atlanta Falcons Perforated 39THIRTY Flex Hat - NFL Perfect Cap (L/XL)
New Era$34.945.0★
New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat
New Era$37.964.8★
Branded Bills Old Glory 5 Panel Rope Hats for Men Adjustable Baseball Cap USA Flag Snapback White/RWB
Branded Bills$44.644.6★
What buyers say about atlanta falcons hat
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“so the hat has a super comfy fit”
“it's so comfortable”
“This was a gift”
“Easy to clean”
“Looks just like the picture”
“not staining from sweat”
“The material is lightweight”
“team colors”
“breathable enough on a hot day to stay cool”
Top return reasons
Common questions
- Is atlanta falcons hat profitable to sell on Amazon United States?
- The niche generates $18K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the atlanta falcons hat niche?
- 6 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- When does demand for atlanta falcons hat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the atlanta falcons hat niche?
- Listings span $17.71–$45.89; the average listing price is $34.04 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.