atlanta falcons
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.21avg listing price — sweet spot $15–$100
Price range
Great$7.14–$98.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$222K$222K/yr · 501K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,453.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, atlanta falcons is a $222K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
atlanta falcons market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $187K–$250K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #445
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 50%
- Out of stock
- 20.0%
- Avg brand age
- 64 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
36
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
18%
- New Era56%
- Rico Industries7%
- NFL PRO LINE6%
- Northwest4%
- YouTheFan4%
- FOCO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.0×
Top atlanta falcons search terms
- atlanta falcons242K/yr
- atlanta falcons hat50K/yr
- falcons gifts for men22K/yr
- falcons88K/yr
- atlanta falcons gifts18K/yr
- falcons hat30K/yr
- atlanta falcons gifts for men12K/yr
- falcons merch14K/yr
- falcons gear16K/yr
- atlanta falcon5K/yr
Top atlanta falcons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons)
New Era$33.364.7★2,708 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)
New Era$36.424.8★948 rev
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)
New Era$33.284.7★529 rev
NFL PRO LINE Mens Bijan Robinson Black Atlanta Falcons Team Jersey
NFL PRO LINE$98.944.5★50 rev
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Atlanta Falcons)
New Era$39.784.8★368 rev
Newest
by launch date
New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.894 rev
BNBIDEN Falcons Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys
BNBIDEN$39.414 rev
Top Cup NFL Atlanta Falcons 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
Top Cup$21.61727 rev
New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat
New Era$37.9616 rev
For Bare Feet NFL ATLANTA FALCONS Black Wave Crew Sock Team Color LARGE
For Bare Feet$9.34298 rev
Trending
90-day click momentumNew Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.895.0★
NFL PRO LINE Mens Bijan Robinson Black Atlanta Falcons Team Jersey
NFL PRO LINE$98.944.5★
BNBIDEN Falcons Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys
BNBIDEN$39.415.0★
New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat
New Era$37.964.8★
FOCO Atlanta Falcons NFL Mens Legacy Sport Slide - S
FOCO$15.114.6★
What buyers say about atlanta falcons
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“so the hat has a super comfy fit”
“Looks just like the picture”
“Good price point”
“it's so comfortable”
“Overall cool, durable cups that are perfect for tailgates or watch parties”
“large cup, holds a fair amount”
“This was a gift”
“team colors”
“Looks great in an office, garage, bar area, or anywhere youve got sports memorabilia set up”
What buyers complain about
“USB doesn't fit”
“Very thin like a solo cup”
“This jersey didn't meet my expectations for the price”
“it doesnt charge my iPhone very well”
“the color is off”
“Poor quality”
“Came apart shortly after using it”
Top return reasons
Common questions
- Is atlanta falcons profitable to sell on Amazon United States?
- The niche generates $222K/yr across 56 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the atlanta falcons niche?
- 18 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in atlanta falcons?
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 3.6%.
- When does demand for atlanta falcons peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.0× the quietest.
- What does it cost to enter the atlanta falcons niche?
- Listings span $7.14–$98.94; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 3,454 reviews — the moat a new listing must climb.