Atlanta Falcons
FailBuyers convert on only 1.4% of searches, so Atlanta Falcons is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $222K/yr501K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 33%top-5 click share · 18 brands · 36 sellers
Flapen Score
Atlanta Falcons against its category
The dotted line is the Sports & Outdoors average. Past it, Atlanta Falcons is stronger. Inside it, weaker.
Market
The Atlanta Falcons market on Amazon at a glance
Shoppers on Amazon United States searched for Atlanta Falcons 501K times last year and spent an estimated $222K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.
- Searches, last 12 months
- 501K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $222Ka year
- Peak month
- December14.0× the quietest month
- Top search term
- atlanta falcons242K searches a year
02 · Price
A sale here is worth $31.21.
Listings sell for $31.21 on average, from $7.14 to $98.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $31.21 that is $0 to $3K a year per listing.
- Average price
- $31.21inside the $15 to $100 sweet spot
- Price range
- $7.14–$98.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #445 within Clothing Accessories. It carries 3,454 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 84%
- Out of stock, average day
- 20.0%
- Average rank
- #445in Clothing Accessories
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,454per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Atlanta Falcons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons)
- Price
- $33.36
- Rating
- 4.7/5
- Reviews
- 2,708
- Age
- 4y ago

New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)
- Price
- $36.42
- Rating
- 4.8/5
- Reviews
- 948
- Age
- 2y ago

New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)
- Price
- $33.28
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 2y ago

NFL PRO LINE Mens Bijan Robinson Black Atlanta Falcons Team Jersey
- Price
- $98.94
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 2y ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Atlanta Falcons)
- Price
- $39.78
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago
Trending
estimated 90-day click momentum
New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
- Price
- $45.89
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

NFL PRO LINE Mens Bijan Robinson Black Atlanta Falcons Team Jersey
- Price
- $98.94
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 2y ago

BNBIDEN Falcons Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys
- Price
- $39.41
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat
- Price
- $37.96
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

FOCO Atlanta Falcons NFL Mens Legacy Sport Slide - S
- Price
- $15.11
- Rating
- 4.6/5
- Reviews
- 17,971
- Age
- 9y ago
Newest
by launch date
New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
- Price
- $45.89
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

BNBIDEN Falcons Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys
- Price
- $39.41
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Top Cup NFL Atlanta Falcons 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
- Price
- $21.61
- Rating
- 4.6/5
- Reviews
- 727
- Age
- 7mo ago

New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat
- Price
- $37.96
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

For Bare Feet NFL ATLANTA FALCONS Black Wave Crew Sock Team Color LARGE
- Price
- $9.34
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
18 falling
Sellers
36
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 71%
Open market
18%
- New Era56%
- Rico Industries7%
- NFL PRO LINE6%
- Northwest4%
- YouTheFan4%
- FOCO4%
Demand
Atlanta Falcons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.0×
Search terms
Top Atlanta Falcons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- atlanta falcons242K/yr
- atlanta falcons hat50K/yr
- falcons gifts for men22K/yr
- falcons88K/yr
- atlanta falcons gifts18K/yr
- falcons hat30K/yr
- atlanta falcons gifts for men12K/yr
- falcons merch14K/yr
- falcons gear16K/yr
- atlanta falcon5K/yr
Reviews and returns
What reviews say buyers love and hate about Atlanta Falcons
We read the reviews and the return reasons for every product selling here.
“USB doesn't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Atlanta Falcons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









