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Atlanta Falcons

Fail

Buyers convert on only 1.4% of searches, so Atlanta Falcons is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$222K/yr501K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
33%top-5 click share · 18 brands · 36 sellers

Flapen Score

Atlanta Falcons against its category

The dotted line is the Sports & Outdoors average. Past it, Atlanta Falcons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atlanta Falcons market on Amazon at a glance

Shoppers on Amazon United States searched for Atlanta Falcons 501K times last year and spent an estimated $222K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
1.4%
Market size, estimated
$222Ka year
Peak month
December14.0× the quietest month
Top search term
atlanta falcons242K searches a year

02 · Price

A sale here is worth $31.21.

Listings sell for $31.21 on average, from $7.14 to $98.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $31.21 that is $0 to $3K a year per listing.

Average price
$31.21inside the $15 to $100 sweet spot
Price range
$7.14–$98.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #445 within Clothing Accessories. It carries 3,454 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
84%
Out of stock, average day
20.0%
Average rank
#445in Clothing Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,454per listing
Listings tracked
56

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Atlanta Falcons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$7K$13K$20K$27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

36

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 71%

Open market

18%

  • New Era56%
  • Rico Industries7%
  • NFL PRO LINE6%
  • Northwest4%
  • YouTheFan4%
  • FOCO4%

Demand

Atlanta Falcons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.0×

Search terms

Top Atlanta Falcons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • atlanta falcons242K/yr
  • atlanta falcons hat50K/yr
  • falcons gifts for men22K/yr
  • falcons88K/yr
  • atlanta falcons gifts18K/yr
  • falcons hat30K/yr
  • atlanta falcons gifts for men12K/yr
  • falcons merch14K/yr
  • falcons gear16K/yr
  • atlanta falcon5K/yr

Reviews and returns

What reviews say buyers love and hate about Atlanta Falcons

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
3.6%of orders come back
“USB doesn't fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Atlanta Falcons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data