How competitive is the Atlanta Falcons niche on Amazon United States?

18 brands and 36 sellers compete in Atlanta Falcons on Amazon United States. The top 5 Atlanta Falcons products take 33% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Atlanta Falcons?

Atlanta Falcons buyers on Amazon United States complain most about Size-Overall, Thickness, Value For Money, the themes mined from the niche's reviews. Its return rate is 3.6%.

What does it cost to enter the Atlanta Falcons niche?

Atlanta Falcons sells for $31.21 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $7.14–$98.94. The average incumbent carries 3,454 reviews — the moat a new listing must climb.

Atlanta Falcons

weak search conversion (1.4%) — Atlanta Falcons doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47

This niche Category average · 8,101 niches

Is Atlanta Falcons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Atlanta Falcons is a $222K/yr Amazon United States market (501K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Atlanta Falcons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.0% over the last 90 days and 1.4% of searches end in a purchase.

$222K

revenue / yr

Units sold / yr8K

Search volume / yr+4.0%501K

Conversion rate1.4%

Avg price$31.21

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers18 · 36

Top-5 product click share33%

Open market22%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 56 products

Top Atlanta Falcons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Atlanta Falcons)

Price: $33.36
Rating: 4.7/5
Reviews: 2,708
Age: 4y ago

New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)

Price: $36.42
Rating: 4.8/5
Reviews: 948
Age: 2y ago

New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Atlanta Falcons)

Price: $33.28
Rating: 4.7/5
Reviews: 529
Age: 2y ago

NFL PRO LINE Mens Bijan Robinson Black Atlanta Falcons Team Jersey

Price: $98.94
Rating: 4.5/5
Reviews: 50
Age: 2y ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Atlanta Falcons)

Price: $39.78
Rating: 4.8/5
Reviews: 368
Age: 2y ago

Newest

by launch date

New Era Mens Black/Red Atlanta Falcons 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat

Price: $45.89
Rating: 5.0/5
Reviews: 4
Age: 3mo ago

BNBIDEN Falcons Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys

Price: $39.41
Rating: 5.0/5
Reviews: 4
Age: 6mo ago

Top Cup NFL Atlanta Falcons 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA

Price: $21.61
Rating: 4.6/5
Reviews: 727
Age: 7mo ago

New Era Mens Black Atlanta Falcons Main Trucker 9SEVENTY Stretch-Snap Hat

Price: $37.96
Rating: 4.8/5
Reviews: 16
Age: 1y ago

For Bare Feet NFL ATLANTA FALCONS Black Wave Crew Sock Team Color LARGE

Price: $9.34
Rating: 4.7/5
Reviews: 298
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

18%

New Era56%
Rico Industries7%
NFL PRO LINE6%
Northwest4%
YouTheFan4%
FOCO4%

Atlanta Falcons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume501KCVR1.4%Products56Brands18Top 5 Brands78%OOS Rate20.0%Rating4.7★Reviews3,454Avg BSR#445

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.0×

Top Atlanta Falcons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

atlanta falcons242K/yr -2.0%0.7% conv.
atlanta falcons hat50K/yr +0.2%0.9% conv.
falcons gifts for men22K/yr +107.7%1.4% conv.
falcons88K/yr -14.9%0.7% conv.
atlanta falcons gifts18K/yr +36.0%1.2% conv.
falcons hat30K/yr -3.9%1.1% conv.
atlanta falcons gifts for men12K/yr -15.3%1.3% conv.
falcons merch14K/yr +0.2%0.5% conv.
falcons gear16K/yr -18.9%1.4% conv.
atlanta falcon5K/yr +32.0%0.9% conv.

What reviews say buyers love and hate about Atlanta Falcons

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall31%

“Great quality”

Size-Overall15%

“so the hat has a super comfy fit”

Advertised Vs Actual Product7%

“Looks just like the picture”

Value For Money7%

“Good price point”

Comfort-Overall6%

“it's so comfortable”

What buyers complain about

100% of reviews

Size-Overall17%

“USB doesn't fit”

Thickness17%

“Very thin like a solo cup”

Value For Money17%

“This jersey didn't meet my expectations for the price”

Charging17%

“it doesnt charge my iPhone very well”

Color17%

“the color is off”

Atlanta Falcons return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

62%

2Color

3Material Quality

4Value For Money

5Quality-Overall

Common Atlanta Falcons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Atlanta Falcons 46/100 on Amazon United States — Skip it. The niche generates $222K/yr across 56 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +4.0% over the last 90 days.