asu hat
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.04avg listing price — sweet spot $15–$100
Price range
Great$13.78–$43.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great335.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, asu hat is a $8K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
asu hat market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #7,348
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 73%
- Out of stock
- 0.3%
- Avg brand age
- 52 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
7
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
8%
- Desert Cactus52%
- Pro Sport Brand11%
- Branded Bills10%
- Legacy7%
- The Game6%
- adidas6%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — +8.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top asu hat search terms
- asu hat20K/yr
- arizona state hat11K/yr
- asu hats for men6K/yr
- arizona state university hat5K/yr
Top asu hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desert Cactus Arizona State University Baseball Hat ASU Sun Devils Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (US Alpha One Size Black)
Desert Cactus$29.394.8★96 rev
Desert Cactus Arizona State University Baseball Hat ASU Sun Devils Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (US Alpha One Size Red)
Desert Cactus$29.434.8★96 rev
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Arizona State)
Pro Sport Brand$24.914.7★47 rev
adidas Mens Arizona State Sun Devils Flat Brim Snapback Cap - Red - Size OSFM
adidas$13.785.0★2 rev
Desert Cactus Arizona State University Baseball Hat ASU Sun Devils Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (US Alpha One Size Yellow)
Desert Cactus$29.654.8★96 rev
Newest
by launch date
Desert Cactus Arizona State University Snapback Baseball Hat ASU Sun Devils Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP3-Black)
Desert Cactus$40.041 rev
Branded Bills Officially Licensed x Arizona State Sun Devils White/Black Curved 5-Panel Vintage ASU Team Logo College Collection PVC
Branded Bills$40.1715 rev
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Arizona State)
Pro Sport Brand$24.9147 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Arizona State)
Pro Sport Brand$26.0086 rev
Branded Bills Officially Licensed x Arizona State Sun Devils White 5-Panel ASU ForkEm State PVC
Branded Bills$41.385 rev
Trending
90-day click momentumCollegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Arizona State)
Pro Sport Brand$26.004.6★
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Arizona State)
Pro Sport Brand$24.914.7★
Desert Cactus Arizona State University Snapback Baseball Hat ASU Sun Devils Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP3-Black)
Desert Cactus$40.043.0★
Branded Bills Officially Licensed x Arizona State Sun Devils White 5-Panel ASU ForkEm State PVC
Branded Bills$41.385.0★
Branded Bills Officially Licensed x Arizona State Sun Devils Black Flat Performance ASU Baseball Maroon and Gold PVC
Branded Bills$39.814.8★
What buyers say about asu hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Comfortable”
Top return reasons
Common questions
- Is asu hat profitable to sell on Amazon United States?
- The niche generates $8K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the asu hat niche?
- 8 brands and 7 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- When does demand for asu hat peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the asu hat niche?
- Listings span $13.78–$43.18; the average listing price is $29.04 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.