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Asu Hat

a small market ($8K/yr) — Asu Hat doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47

Market size 2Growth 35Conversion 8Competition 46Returns 25Price range 92Avg price 95Brand share 32Review moat 83Quality gap 27
This niche Category average · 8,101 niches

Is Asu Hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Asu Hat is a $8K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Asu Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 0.6% of searches end in a purchase.

$8K

revenue / yr

Units sold / yr1K
Search volume / yr+8.0%43K
Conversion rate0.6%
Avg price$29.04

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 7
Top-5 product click share57%
Open market14%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement73%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews335

Top Asu Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$780$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

7

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

8%

  • Desert Cactus52%
  • Pro Sport Brand11%
  • Branded Bills10%
  • Legacy7%
  • The Game6%
  • adidas6%
  • Open — no brand owns it (2 brands, 8%)

Asu Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR0.6%Products22Brands8Top 5 Brands86%OOS Rate0.3%Rating4.6★Reviews335Avg BSR#7,348
3K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Asu Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • asu hat20K/yr
  • arizona state hat11K/yr
  • asu hats for men6K/yr
  • arizona state university hat5K/yr

What reviews say buyers love and hate about Asu Hat

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall80%

Good quality

Comfort-Overall20%

Comfortable

Asu Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

5.1%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Shape/Style
12%
3Color
6%
4Quality-Overall
5%
5Strap/String Quality
2%

Common Asu Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Asu Hat 35/100 on Amazon United States — Skip it. The niche generates $8K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +8.0% over the last 90 days.
Search demand for Asu Hat on Amazon United States peaks in Aug–Sep–Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.