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Asu Hat

Fail

Shoppers spend an estimated $8K a year here, so Asu Hat is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$8K/yr43K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
57%top-5 click share · 8 brands · 7 sellers

Flapen Score

Asu Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Asu Hat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Asu Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Asu Hat 43K times last year and spent an estimated $8K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
0.6%
Market size, estimated
$8Ka year
Peak month
December3.3× the quietest month
Top search term
asu hat20K searches a year

02 · Price

A sale here is worth $29.04.

Listings sell for $29.04 on average, from $13.78 to $43.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.04 that is $0 to $3K a year per listing.

Average price
$29.04inside the $15 to $100 sweet spot
Price range
$13.78–$43.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #7,348 within Clothing Accessories. It carries 335 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#7,348in Clothing Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
335per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Asu Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

7

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

8%

  • Brand 152%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (2 brands, 8%)

Demand

Asu Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Asu Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asu hat20K/yr
  • arizona state hat11K/yr
  • asu hats for men6K/yr
  • arizona state university hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Asu Hat

We read the reviews and the return reasons for every product selling here.

80%of positive reviews mention “Quality-Overall”
5.1%of orders come back
“Good quality”
A buyer, on “Quality-Overall”80% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Asu Hat questions

Answered from the same tracked data.