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Astros

Fail

Buyers convert on only 1.3% of searches, so Astros is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$193K/yr408K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
78%top-5 click share · 12 brands · 32 sellers

Flapen Score

Astros against its category

The dotted line is the Sports & Outdoors average. Past it, Astros is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astros market on Amazon at a glance

Shoppers on Amazon United States searched for Astros 408K times last year and spent an estimated $193K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
1.3%
Market size, estimated
$193Ka year
Peak month
December6.5× the quietest month
Top search term
astros147K searches a year

02 · Price

A sale here is worth $36.86.

Listings sell for $36.86 on average, from $7.26 to $255.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $36.86 that is $4K to $9K a year per listing.

Average price
$36.86inside the $15 to $100 sweet spot
Price range
$7.26–$255.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #130 within Clothing Accessories. It carries 1,868 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#130in Clothing Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,868per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Astros products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

32

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Brand 139%
  • Brand 219%
  • Brand 314%
  • Brand 410%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 12%)

Demand

Astros search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 6.5×

Search terms

Top Astros search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • astros147K/yr
  • houston astros136K/yr
  • astros merch18K/yr
  • houston astros accessories16K/yr
  • astros women6K/yr
  • astros baseball32K/yr
  • astros gear8K/yr
  • houston astros women6K/yr
  • astros gifts21K/yr
  • houston astros gifts16K/yr

Reviews and returns

What reviews say buyers love and hate about Astros

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Audio Quality”
13%of negative reviews mention “Connectivity-Overall”
3.1%of orders come back
“The Bluetooth is pretty terrible”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Astros questions

Answered from the same tracked data.