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Assault Runner

Fail

Products sell for $1464.81 on average, outside the sweet spot, so Assault Runner is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$481K/yr219K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
84%top-5 click share · 8 brands · 16 sellers

Flapen Score

Assault Runner against its category

The dotted line is the Sports & Outdoors average. Past it, Assault Runner is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Assault Runner market on Amazon at a glance

Shoppers on Amazon United States searched for Assault Runner 219K times last year and spent an estimated $481K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
0.1%
Market size, estimated
$481Ka year
Peak month
January4.6× the quietest month
Top search term
curved treadmill90K searches a year

02 · Price

A sale here is worth $1464.81.

Listings sell for $1464.81 on average, from $143.76 to $2950.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1464.81 that is $0 to $146K a year per listing.

Average price
$1464.81above the $15 to $100 sweet spot
Price range
$143.76–$2950.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$146K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #868 within Cardio Training. It carries 34 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
19.0%
Average rank
#868in Cardio Training
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
34per listing
Listings tracked
10

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Assault Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

16

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Brand 135%
  • Brand 229%
  • Brand 313%
  • Brand 412%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Assault Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Assault Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curved treadmill90K/yr
  • curved treadmills25K/yr
  • assault runner14K/yr
  • curved manual treadmill12K/yr
  • assault treadmill12K/yr
  • curve treadmill10K/yr
  • woodway treadmills7K/yr
  • curved treadmill for running3K/yr
  • treadmill curved6K/yr
  • air runner5K/yr

Reviews and returns

What reviews say buyers love and hate about Assault Runner

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Exercise/Sports Suitability”
12%of negative reviews mention “Noise Level”
1.0%of orders come back
“makes a weird noise sometimes”
A buyer, on “Noise Level”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Assault Runner questions

Answered from the same tracked data.