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Asp

Fail

The top 5 brands take 100% of clicks, so Asp is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$294K/yr532K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
66%top-5 click share · 2 brands · 23 sellers

Flapen Score

Asp against its category

The dotted line is the Sports & Outdoors average. Past it, Asp is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Asp market on Amazon at a glance

Shoppers on Amazon United States searched for Asp 532K times last year and spent an estimated $294K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months
532K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
1.1%
Market size, estimated
$294Ka year
Peak month
March1.3× the quietest month
Top search term
asp167K searches a year

02 · Price

A sale here is worth $48.88.

Listings sell for $48.88 on average, from $8.95 to $107.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $48.88 that is $12K to $24K a year per listing.

Average price
$48.88inside the $15 to $100 sweet spot
Price range
$8.95–$107.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #539 within Tactical & Personal Defense. It carries 234 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
2.2%
Average rank
#539in Tactical & Personal Defense
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
234per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Asp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Asp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Asp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asp167K/yr
  • asp handcuffs law enforcement135K/yr
  • asp baton85K/yr
  • asp handcuffs79K/yr
  • asp handcuff25K/yr
  • asp cuffs20K/yr
  • asp cuffs law enforcement6K/yr
  • asp hinged handcuffs law enforcement7K/yr
  • asp handcuffs hinge5K/yr
  • asp baton self defense2K/yr

Reviews and returns

What reviews say buyers love and hate about Asp

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Its too short”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Asp questions

Answered from the same tracked data.