arsenal
Worth a lookShows a sweet-spot price point ($61.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$61.04avg listing price — sweet spot $15–$100
Growth
Great+86.5%90-day search growth — must beat 0% to launch
Review moat
Great434.17avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$573K$573K/yr · 1.1M searches
Price range
Good$10.02–$147.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, arsenal is a $573K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
arsenal market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $610K–$763K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,795
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 36%
- Out of stock
- 16.8%
- Avg brand age
- 40 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
80
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
45%
Top 20: 78%
Open market
5%
- adidas64%
- 1863FC17%
- Generic5%
- Smack Apparel5%
- Arsenal3%
- SOCCER WEARHOUSE2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +86.5% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 4.6×
Top arsenal search terms
- arsenal454K/yr
- arsenal jersey308K/yr
- arsenal jersey men36K/yr
- arsenal shirt52K/yr
- arsenal fc67K/yr
- arsenal merch43K/yr
- arsenal jersey from top brands28K/yr
- arsenal gifts for men26K/yr
- arsenal gifts18K/yr
- arsenal fc apparel10K/yr
Top arsenal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Arsenal Away Jersey 25/26 (Indigo/Silver)
adidas$79.634.6★20 rev
Arsenal 25/26 Away Jersey
adidas$79.804.6★20 rev
Arsenal FC Badge Premium Vintage Triblend Soccer T-Shirt (US Alpha Medium Regular Regular Red Triblend)
1863FC$32.334.6★50 rev
adidas Arsenal Away Mens Stadium Soccer Jersey 25/26 (US Alpha XX-Large Regular Regular Blue)
adidas$90.325.0★2 rev
adidas Arsenal 23/24 Away Jersey
adidas$58.804.7★123 rev
Newest
by launch date
Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
Generic$48.5722 rev
Arsenal Pre-Match Jersey by adidas
adidas$48.350 rev
adidas Arsenal Away Mens Stadium Soccer Jersey 25/26 (US Alpha XX-Large Regular Regular Blue)
adidas$90.322 rev
Arsenal FC Soccer Premium Heavyweight Cotton T-Shirt (US Alpha Medium Regular Regular Natural)
1863FC$30.176 rev
adidas Arsenal Away Jersey 25/26 (Indigo/Silver)
adidas$79.6320 rev
Trending
90-day click momentumArsenal Pre-Match Jersey by adidas
adidas$48.350.0★
adidas Mens Soccer Arsenal 23/24 Third Jersey - A Fan Jersey with a Vintage Arsenal Look Made with Recycled Materials (Large)
adidas$85.975.0★
Arsenal 25/26 Away Jersey
adidas$79.804.6★
Arsenal FC Premium Vintage Triblend Soccer T-Shirt (US Alpha Large Regular Regular Grey)
1863FC$32.044.7★
Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
Generic$48.575.0★
What buyers say about arsenal
What buyers praise and complain about, mined from review topics.What buyers love
“Good banner quality”
“Great fit”
“Worth the price”
“comfortable”
“Does exactly what it's supposed to -- keeps my head warm”
“Loud and proud”
“cool color”
“loved the print”
“Great price and collectable”
“Lightweight”
What buyers complain about
“The fit was a little on the skimpy side”
“Very cheaply made”
“they stayed wrinkled would not buy them”
“material could have been better”
“There was some shrinkage after washing”
“a bit thin”
Top return reasons
Common questions
- Is arsenal profitable to sell on Amazon United States?
- The niche generates $573K/yr across 42 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +86.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the arsenal niche?
- 11 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in arsenal?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 2.9%.
- When does demand for arsenal peak?
- Demand peaks in May–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the arsenal niche?
- Listings span $10.02–$147.40; the average listing price is $61.04 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.