How competitive is the Arsenal niche on Amazon United States?

11 brands and 80 sellers compete in Arsenal on Amazon United States. The top 5 Arsenal products take 45% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Arsenal?

Arsenal buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Wrinkles, the themes mined from the niche's reviews. Its return rate is 2.9%.

What does it cost to enter the Arsenal niche?

Arsenal sells for $61.04 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.02–$147.40. The average incumbent carries 434 reviews — the moat a new listing must climb.

Arsenal

Arsenal shows a sweet-spot price point ($61.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals High Price Out of Stock

Flapen Score

Worth a look

Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47

This niche Category average · 8,101 niches

Is Arsenal profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Arsenal is a $573K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 56/100.

Arsenal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +86.5% over the last 90 days and 0.8% of searches end in a purchase.

$573K

revenue / yr

Units sold / yr13K

Search volume / yr+86.5%1.1M

Conversion rate0.8%

Avg price$61.04

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers11 · 80

Top-5 product click share45%

Open market6%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Top Arsenal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Arsenal Away Jersey 25/26 (Indigo/Silver)

Price: $79.63
Rating: 4.6/5
Reviews: 20
Age: 10mo ago

Arsenal 25/26 Away Jersey

Price: $79.80
Rating: 4.6/5
Reviews: 20
Age: 10mo ago

Arsenal FC Badge Premium Vintage Triblend Soccer T-Shirt (US Alpha Medium Regular Regular Red Triblend)

Price: $32.33
Rating: 4.6/5
Reviews: 50
Age: 1y ago

adidas Arsenal Away Mens Stadium Soccer Jersey 25/26 (US Alpha XX-Large Regular Regular Blue)

Price: $90.32
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

adidas Arsenal 23/24 Away Jersey

Price: $58.80
Rating: 4.7/5
Reviews: 123
Age: 2y ago

Newest

by launch date

Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M

Price: $48.57
Rating: 5.0/5
Reviews: 22
Age: 4mo ago

Arsenal Pre-Match Jersey by adidas

Price: $48.35
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

adidas Arsenal Away Mens Stadium Soccer Jersey 25/26 (US Alpha XX-Large Regular Regular Blue)

Price: $90.32
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

Arsenal FC Soccer Premium Heavyweight Cotton T-Shirt (US Alpha Medium Regular Regular Natural)

Price: $30.17
Rating: 4.0/5
Reviews: 6
Age: 9mo ago

adidas Arsenal Away Jersey 25/26 (Indigo/Silver)

Price: $79.63
Rating: 4.6/5
Reviews: 20
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 78%

Open market

adidas64%
1863FC17%
Generic5%
Smack Apparel5%
Arsenal3%
SOCCER WEARHOUSE2%
Open — no brand owns it (5 brands, 5%)

Arsenal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.8%Products42Brands11Top 5 Brands94%OOS Rate16.8%Rating4.5★Reviews434Avg BSR#2,795

Peak months: May, Dec · busiest ÷ quietest = 4.6×

Top Arsenal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

arsenal454K/yr +58.9%0.2% conv.
arsenal jersey308K/yr +180.8%0.2% conv.
arsenal jersey men36K/yr +109.9%0.2% conv.
arsenal shirt52K/yr +86.8%0.1% conv.
arsenal fc67K/yr +42.1%0.1% conv.
arsenal merch43K/yr +14.2%0.3% conv.
arsenal jersey from top brands28K/yr +4.7%0.0% conv.
arsenal gifts for men26K/yr +5.7%0.4% conv.
arsenal gifts18K/yr +114.1%0.3% conv.
arsenal fc apparel10K/yr +44.1%0.2% conv.

What reviews say buyers love and hate about Arsenal

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall39%

“Good banner quality”

Size-Overall21%

“Great fit”

Value For Money8%

“Worth the price”

Comfort-Overall5%

“comfortable”

Warmth4%

“Does exactly what it's supposed to -- keeps my head warm”

What buyers complain about

73% of reviews

Size-Overall27%

“The fit was a little on the skimpy side”

Quality-Overall20%

“Very cheaply made”

Wrinkles10%

“they stayed wrinkled would not buy them”

Material Quality10%

“material could have been better”

Shrinkage Resistance3%

“There was some shrinkage after washing”

Arsenal return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

54%

2Material Quality

3Chest Fit

4Length

5Advertised Vs Actual Product

Common Arsenal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Arsenal 56/100 on Amazon United States — Worth a look. The niche generates $573K/yr across 42 tracked products. 8 of 15 products launched in the last 360 days are still selling. Search demand moved +86.5% over the last 90 days.