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62

arrows

Worth a look

Shows a sweet-spot price point ($37.73 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 61Growth 22Conversion 12Competition 93Returns 83Price range 58Avg price 95Brand share 80Review moat 64Quality gap 73

Avg price

Incredible$37.73

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good939.56

avg incumbent reviews — the moat a new listing must climb

Market size

Good$529K

$529K/yr · 1.5M searches

Price range

Good$15.38–$162.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, arrows is a $529K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

arrows market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$566K–$755K
units × avg price
Conversion rate
0.9%
Avg BSR
#41
Page quality
0%
Prime
98%
Sponsored
82%
Out of stock
3.9%
Avg brand age
63 months
Avg seller age
162 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

56

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

22%

Top 20: 59%

Open market

40%

  • LWANO25%
  • TIGER ARCHERY10%
  • WangQin Archery9%
  • YLSIO Archery7%
  • ARCHERY SHARLY5%
  • NorthSpoor5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
45K35KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.7×

Top arrows search terms

  • arrow426K/yr
  • arrows386K/yr
  • arrows for compound bow143K/yr
  • archery arrows60K/yr
  • arrows for recurve bow58K/yr
  • compound bow arrows76K/yr
  • carbon arrows50K/yr
  • hunting arrows48K/yr
  • arrows for bow28K/yr
  • recurve arrows25K/yr
All search terms

Top arrows products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$11K4%$21K6%$32K8%$42K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about arrows

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Worth the money”

Quality-Overall20%

“Extremely well made”

Suitability Beginner5%

“Perfect for anyone getting started in archery”

Advertised Vs Actual Product4%

“As Advertised”

Functionality-Overall4%

“Arrows work well with my bow”

Durability4%

“They seem to be quite durable and well made”

Sharpness3%

“Awesome arrows”

Efficiency3%

“they do get the job done”

Color3%

“Beautiful”

Adhesion/Stickiness2%

“Great great stick for practice”

What buyers complain about

Quality-Overall31%

“Severe Quality Control Issues”

Durability9%

“Expected breakage, but not so soon”

Value For Money6%

“A little expensive”

Size-Overall6%

“Nocks are misaligned”

Weight Heavy5%

“These things are heavy”

Strength4%

“could be a lot more sturdy”

Adhesion/Stickiness3%

“The glue is absolutely terrible”

Functionality-Overall3%

“Did not show up on time”

Advertised Vs Actual Product2%

“Photos show fletching”

Design-Overall2%

“Warped and poor construction”

Top return reasons

Size-Overall27%
Advertised Vs Actual Product15%
Quality-Overall7%
Adhesion/Stickiness7%
Functionality-Overall6%
Defective Material/Parts5%
Durability3%
Strength3%
Weight Heavy3%
Value For Money3%

Common questions

Is arrows profitable to sell on Amazon United States?
The niche generates $529K/yr across 94 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (62/100).
How competitive is the arrows niche?
30 brands and 56 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in arrows?
Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 1.6%.
When does demand for arrows peak?
Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the arrows niche?
Listings span $15.38–$162.48; the average listing price is $37.73 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.