army football
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Incredible$16.27–$58.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay3,346.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, army football is a $6K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
army football market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$14K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #2,967
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 76%
- Out of stock
- 3.6%
- Avg brand age
- 51 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
18
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
19%
- Ann Arbor T-shirt Co.22%
- Nudge Printing17%
- Barnesmith17%
- WILSON13%
- CornBorn7%
- The Game4%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -4.5% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 23.9×
Top army football search terms
- army black knights apparel10K/yr
- army football11K/yr
- army black knights6K/yr
- army football shirt6K/yr
- army football apparel4K/yr
Top army football products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ann Arbor T-shirt Co. Army Football Shirt | U.S. Military Physical Traning PT Infantry Workout Tee - (Foot XL)
Ann Arbor T-shirt Co.$19.994.6★3,434 rev
Nudge Printing West Point Hat Army Black Knights Performance Baseball Cap with Adjustable Snapback Closure (West Point Shield - Black Camo)
Nudge Printing$34.584.6★18 rev
Ann Arbor T-shirt Co. Army Football Shirt | U.S. Military Physical Traning PT Infantry Workout Tee - (Foot L)
Ann Arbor T-shirt Co.$20.154.6★3,434 rev
WILSON NFL Super Grip Composite Football - Official Size Brown
WILSON$20.644.8★28,450 rev
Barnesmith US Military Academy (Army) USMA Black Knights Hooded Sweatshirt Football Black X-Large
Barnesmith$48.864.5★37 rev
Newest
by launch date
TCK Army West Point Black Knights - Mens & Womens NCAA Sports Fan Apparel - Mayhem Crew (Black/Vegas Gold Made in USA Large)
TCK$18.141,621 rev
Malham USA Officially Licensed US Army Military Black Hoodie - Authentic Army Sweatshirt Tactical Military Shirts for Men - Comfortable & Durable (X-Large)
Malham USA$58.2023 rev
The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
The Dime Lab$31.8380 rev
Nudge Printing West Point Hat Army Black Knights Performance Baseball Cap with Adjustable Snapback Closure (West Point Shield - Black Camo)
Nudge Printing$34.5818 rev
Barnesmith US Military Academy (Army) USMA Black Knights Hooded Sweatshirt Football Black X-Large
Barnesmith$48.8637 rev
Trending
90-day click momentumTCK Army West Point Black Knights - Mens & Womens NCAA Sports Fan Apparel - Mayhem Crew (Black/Vegas Gold Made in USA Large)
TCK$18.144.8★
The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
The Dime Lab$31.834.3★
Barnesmith US Military Academy (Army) Black Knights Long Sleeve Adult Unisex T-Shirt Heritage Black X-Large
Barnesmith$16.274.6★
WILSON NFL Ignition Gen Green Football - Brown Official Size
WILSON$20.514.8★
CornBorn Womens Army Black Knights Tee Shirt - Long Sleeve Army Arch Primary Logo - Black - Small
CornBorn$30.924.5★
What buyers say about army football
What buyers praise and complain about, mined from review topics.What buyers love
“And it is very well made”
“Easy to grip”
“Nice football at a good price”
“It is the perfect size”
“Was happy that it arrived perfectly inflated”
“Lots of fun”
“Another thing the material the ball is made up of is nice”
“It has a good feel”
“Great ball for regular backyard play or in the water”
“Very durable”
What buyers complain about
“its slightly smaller than an official size”
“seems like it will not last long”
“after a couple of months I had to buy a new one as it didnt keep inflated”
“it has holes in it”
“Low quality strings”
“Not made well”
“the material could definitely be more durable”
“will not throw well with the wind at the beach”
“its all advertising hype”
“the grip is terrible in rain or dry as day”
Top return reasons
Common questions
- Is army football profitable to sell on Amazon United States?
- The niche generates $6K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the army football niche?
- 13 brands and 18 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in army football?
- Top complaints mined from reviews: Size-Overall, Durability, Inflation/Deflation. The return rate is 2.0%.
- When does demand for army football peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 23.9× the quietest.
- What does it cost to enter the army football niche?
- Listings span $16.27–$58.20; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 3,347 reviews — the moat a new listing must climb.