Army Football
FailShoppers spend an estimated $6K a year here, so Army Football is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $6K/yr37K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 18 sellers
Flapen Score
Army Football against its category
The dotted line is the Sports & Outdoors average. Past it, Army Football is stronger. Inside it, weaker.
Market
The Army Football market on Amazon at a glance
Shoppers on Amazon United States searched for Army Football 37K times last year and spent an estimated $6K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $6Ka year
- Peak month
- December23.9× the quietest month
- Top search term
- army black knights apparel10K searches a year
02 · Price
A sale here is worth $28.01.
Listings sell for $28.01 on average, from $16.27 to $58.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.01 that is $0 to $3K a year per listing.
- Average price
- $28.01inside the $15 to $100 sweet spot
- Price range
- $16.27–$58.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,967 within T-Shirts. It carries 3,347 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 3.6%
- Average rank
- #2,967in T-Shirts
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,347per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Army Football products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ann Arbor T-shirt Co. Army Football Shirt | U.S. Military Physical Traning PT Infantry Workout Tee - (Foot XL)
- Price
- $19.99
- Rating
- 4.6/5
- Reviews
- 3,434
- Age
- 3y ago

Nudge Printing West Point Hat Army Black Knights Performance Baseball Cap with Adjustable Snapback Closure (West Point Shield - Black Camo)
- Price
- $34.58
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Ann Arbor T-shirt Co. Army Football Shirt | U.S. Military Physical Traning PT Infantry Workout Tee - (Foot L)
- Price
- $20.15
- Rating
- 4.6/5
- Reviews
- 3,434
- Age
- 3y ago

WILSON NFL Super Grip Composite Football - Official Size Brown
- Price
- $20.64
- Rating
- 4.8/5
- Reviews
- 28,450
- Age
- 18y ago

Barnesmith US Military Academy (Army) USMA Black Knights Hooded Sweatshirt Football Black X-Large
- Price
- $48.86
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Trending
estimated 90-day click momentum
TCK Army West Point Black Knights - Mens & Womens NCAA Sports Fan Apparel - Mayhem Crew (Black/Vegas Gold Made in USA Large)
- Price
- $18.14
- Rating
- 4.8/5
- Reviews
- 1,621
- Age
- 4mo ago

The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
- Price
- $31.83
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

Barnesmith US Military Academy (Army) Black Knights Long Sleeve Adult Unisex T-Shirt Heritage Black X-Large
- Price
- $16.27
- Rating
- 4.6/5
- Reviews
- 2,772
- Age
- 6y ago

WILSON NFL Ignition Gen Green Football - Brown Official Size
- Price
- $20.51
- Rating
- 4.8/5
- Reviews
- 535
- Age
- 3y ago

CornBorn Womens Army Black Knights Tee Shirt - Long Sleeve Army Arch Primary Logo - Black - Small
- Price
- $30.92
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 3y ago
Newest
by launch date
TCK Army West Point Black Knights - Mens & Womens NCAA Sports Fan Apparel - Mayhem Crew (Black/Vegas Gold Made in USA Large)
- Price
- $18.14
- Rating
- 4.8/5
- Reviews
- 1,621
- Age
- 4mo ago

Malham USA Officially Licensed US Army Military Black Hoodie - Authentic Army Sweatshirt Tactical Military Shirts for Men - Comfortable & Durable (X-Large)
- Price
- $58.20
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 1y ago

The Dime Lab Water Football - Waterproof Football for Pools Beaches & Lakes - Strong Grip Training Outdoor All-Weather Water Toys for All Ages - Black
- Price
- $31.83
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

Nudge Printing West Point Hat Army Black Knights Performance Baseball Cap with Adjustable Snapback Closure (West Point Shield - Black Camo)
- Price
- $34.58
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Barnesmith US Military Academy (Army) USMA Black Knights Hooded Sweatshirt Football Black X-Large
- Price
- $48.86
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
18
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 85%
Open market
19%
- Ann Arbor T-shirt Co.22%
- Nudge Printing17%
- Barnesmith17%
- WILSON13%
- CornBorn7%
- The Game4%
Demand
Army Football search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 23.9×
Search terms
Top Army Football search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- army black knights apparel10K/yr
- army football11K/yr
- army black knights6K/yr
- army football shirt6K/yr
- army football apparel4K/yr
Reviews and returns
What reviews say buyers love and hate about Army Football
We read the reviews and the return reasons for every product selling here.
“its slightly smaller than an official size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Army Football questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









