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Army Football

a small market ($6K/yr) — Army Football doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47

Market size 1Growth 23Conversion 7Competition 71Returns 75Price range 95Avg price 95Brand share 48Review moat 32Quality gap 25
This niche Category average · 8,101 niches

Is Army Football profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Army Football is a $6K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 41/100.

Army Football: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 0.6% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr500
Search volume / yr-4.5%37K
Conversion rate0.6%
Avg price$28.01

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 18
Top-5 product click share42%
Open market24%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement76%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews3,347

Top Army Football products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$173$345$518$691101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

19%

  • Ann Arbor T-shirt Co.22%
  • Nudge Printing17%
  • Barnesmith17%
  • WILSON13%
  • CornBorn7%
  • The Game4%

Army Football demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR0.6%Products29Brands13Top 5 Brands76%OOS Rate3.6%Rating4.6★Reviews3,347Avg BSR#2,967
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 23.9×

Top Army Football search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • army black knights apparel10K/yr
  • army football11K/yr
  • army black knights6K/yr
  • army football shirt6K/yr
  • army football apparel4K/yr

What reviews say buyers love and hate about Army Football

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall25%

And it is very well made

Grip15%

Easy to grip

Value For Money10%

Nice football at a good price

Size-Overall7%

It is the perfect size

Inflation/Deflation6%

Was happy that it arrived perfectly inflated

What buyers complain about

81% of reviews
Size-Overall24%

its slightly smaller than an official size

Durability9%

seems like it will not last long

Inflation/Deflation8%

after a couple of months I had to buy a new one as it didnt keep inflated

Gap/Hole8%

it has holes in it

Strap/String Quality8%

Low quality strings

Army Football return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Value For Money
7%
3Grip
6%
4Inflation/Deflation
5%
5Advertised Vs Actual Product
3%

Common Army Football questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Army Football 41/100 on Amazon United States — Skip it. The niche generates $6K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.
Search demand for Army Football on Amazon United States peaks in Sep–Nov–Dec, where the busiest month runs 23.9× the quietest.