Army Flashlight

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

68K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

3.5%

Market size, estimated

$102Ka year

Peak month

December1.6× the quietest month

Top search term

streamlight sidewinder21K searches a year

Listings sell for $42.65 on average, from $4.48 to $140.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $42.65 that is $0 to $4K a year per listing.

Average price

$42.65inside the $15 to $100 sweet spot

Price range

$4.48–$140.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,020 within Tactical & Personal Defense. It carries 3,021 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

95%

Out of stock, average day

6.8%

Average rank

#1,020in Tactical & Personal Defense

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

3,021per listing

Listings tracked

37

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months