Army Flashlight
brand-locked demand (top 5 brands take 97% of clicks) — Army Flashlight doesn't clear our bar today.
Flapen Score
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Is Army Flashlight profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Army Flashlight is a $102K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Army Flashlight: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.4% over the last 90 days and 3.5% of searches end in a purchase.
$102K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 37 products
Top Army Flashlight products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Streamlight 14516 Sidewinder 55-Lumens Compact II Military Flashlight Without Helmet Mount Box Coyote
- Price
- $79.41
- Rating
- 4.4/5
- Reviews
- 387
- Age
- 9y ago
Streamlight 14975 Sidewinder Boot Military Light with 2 AA Alkaline Batteries in Box Coyote
- Price
- $34.53
- Rating
- 4.3/5
- Reviews
- 438
- Age
- 6y ago
Streamlight 14032 Sidewinder 55-Lumens LED Military Flashlight with (2) AA Alkaline Batteries in Box Coyote
- Price
- $63.07
- Rating
- 4.6/5
- Reviews
- 823
- Age
- 15y ago
Streamlight 14213 Sidewinder Compact III 275-Lumen 3200 Candela User Configurable Model Hands-Free Angle Head Flashlight with White Blue Green Red LEDs and IR Coyote
- Price
- $90.97
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 10mo ago
MagLite Mini Incandescent Flashlight Compact Water-Resistant Twist On/Off 2-Cell AAA Battery-Powered Red
- Price
- $8.71
- Rating
- 4.5/5
- Reviews
- 6,529
- Age
- 20y ago
Trending
90-day click momentumMagLite Mini Incandescent Flashlight Compact Water-Resistant Twist On/Off 2-Cell AAA Battery-Powered Red
- Price
- $8.71
- Rating
- 4.5/5
- Reviews
- 6,529
- Age
- 20y ago
Streamlight 14803 Sidewinder X 275-Lumens Multi-Fuel Tactical User Configurable Flashlight in Box Coyote
- Price
- $87.52
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
Streamlight 14510 Sidewinder 55-Lumens Compact II Military Flashlight with Helmet Mount in Box Coyote
- Price
- $87.61
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 14y ago
Streamlight 14519 Sidewinder Compact III 275-Lumen 3200-Candela User Configurable Model Hands-Free Angle Head Flashlight with E-Mount and White Blue Green Red LEDs and IR Coyote
- Price
- $122.09
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago
5ive Star Gear Head F-9412-2D GI Spec Anglehead Flashlight Olive Drab
- Price
- $15.15
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 13y ago
Newest
by launch dateStreamlight 14213 Sidewinder Compact III 275-Lumen 3200 Candela User Configurable Model Hands-Free Angle Head Flashlight with White Blue Green Red LEDs and IR Coyote
- Price
- $90.97
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 10mo ago
Streamlight 14519 Sidewinder Compact III 275-Lumen 3200-Candela User Configurable Model Hands-Free Angle Head Flashlight with E-Mount and White Blue Green Red LEDs and IR Coyote
- Price
- $122.09
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago
Streamlight 14803 Sidewinder X 275-Lumens Multi-Fuel Tactical User Configurable Flashlight in Box Coyote
- Price
- $87.52
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago
Streamlight 14801 Sidewinder X 275-Lumens Multi-Fuel Tactical Military Flashlight Without E-Mount in Box Coyote
- Price
- $84.91
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
PartyKindom Vintage Metal Flashlight Old Fashioned Incandescent Torch Small Portable Retro Handheld Light Outdoor Camping Collectible Prop Iron 2 X C Batteries (Not Included)
- Price
- $14.04
- Rating
- 3.0/5
- Reviews
- 12
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
100
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
2%
- Streamlight59%
- MagLite19%
- Rothco16%
- PartyKindom2%
- 5ive Star Gear1%
- Dorcy1%
- Open — no brand owns it (3 brands, 2%)
Army Flashlight demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Army Flashlight search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- streamlight sidewinder21K/yr
- incandescent flashlight17K/yr
- army flashlight10K/yr
- streamlight sidewinder compact ii4K/yr
- sidewinder flashlight4K/yr
- non led flashlight4K/yr
- military light4K/yr
- fulton flashlight5K/yr
What reviews say buyers love and hate about Army Flashlight
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Bright and easy to carry”
“Great deal”
“Quality light too”
“Good size”
“Better than advertised”
What buyers complain about
70% of reviews“Not at all as bright as I was hoping”
“Quality is very low”
“Did not work”
“Coverage area too small”
“Does not last”
Army Flashlight return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Army Flashlight questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
