Is army cot profitable to sell on Amazon United States?

The niche generates $117K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the army cot niche?

19 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in army cot?

Top complaints mined from reviews: Comfort-Overall, Thickness, Size-Overall. The return rate is 3.6%.

When does demand for army cot peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the army cot niche?

Listings span $26.31–$172.46; the average listing price is $69.49 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.

army cot

Worth a look

Shows a sweet-spot price point ($69.49 avg), but weak search conversion (1.3%) keeps it on the watch list.

Avg price

Great$69.49

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Good$26.31–$172.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,113.75

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$117K

$117K/yr · 133K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, army cot is a $117K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

army cot market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $139K–$174K; units × avg price
Conversion rate: 1.3%
Avg BSR: #53
Page quality: 0%
Prime: 79%
Sponsored: 96%
Out of stock: 11.4%
Avg brand age: 44 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

38%

Coleman19%
Geetery12%
HOMECALL10%
ABORON8%
EVER ADVANCED7%
WLIVE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top army cot search terms

army cot43K/yr +21.9%1.2% conv.
military cot34K/yr +7.3%1.1% conv.
army cots for adults13K/yr +41.7%1.6% conv.
military bed9K/yr +7.4%0.4% conv.
military cots for adults8K/yr +9.0%1.6% conv.
army bed5K/yr +17.6%0.4% conv.
army cots4K/yr +30.9%1.7% conv.
surplus army cots5K/yr +24.2%0.6% conv.
military cot parts3K/yr +63.5%0.0% conv.
army cots for sleeping6K/yr -54.2%1.8% conv.

All search terms

Top army cot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coleman Trailhead II Large Folding Cot with Easy Setup & Takedown Supports Adults up to 6ft 2in or 300lbs Great for Camping Lounging Elevated Sleeping Guests & More

Coleman$58.624.4★24,893 rev

Geetery 2 Pcs Folding Camping Cot Bed with Carry Bag Portable Tent Twin Cot Army Military 529 lbs Outdoor Sleeping Travel Camping(Army Green)

Geetery$110.313.7★75 rev

ABORON Camping Cot for Adult 28 Extra Wide Heavy-Duty 1200D Oxford Cot for Sleeping Portable Folding Camp Bed with Mat & Carry Bag

ABORON$57.844.2★8,610 rev

HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Army Green

HOMECALL$69.263.5★67 rev

EVER ADVANCED Extra Wide Camping Cot for Adults Oversized XXL Sleeping Cots Folding Cot Bed with Carry Bag 84.3 L x 41.9 W Support to 550 lbs

EVER ADVANCED$118.584.4★1,553 rev

Newest

by launch date

HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Army Green

HOMECALL$69.2667 rev

3mo ago

NEWBULIG Camping Cot - Compact Fold Army cots Cots for Sleeping 400D Oxford Cloth for Camping/RV/Travel 73x35.8x17.7 in Size 300 LBS Capacity. Folding Sleeping cot adopts Stable Metal Frame

NEWBULIG$40.7439 rev

3mo ago

OLIXIS Camping Cot - Sleeping Folding Cots for Adults Foldable Army Bed for Camping Backyard Traveling Guest Bed 73x35.8x17.7 300 LBS Capacity. Portable Cot for Multi-Scene use

OLIXIS$37.5137 rev

4mo ago

HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Black

HOMECALL$70.1767 rev

5mo ago

HOMECALL 31.5 Heavy Duty Camping Cot for Adults 450 lbs Capacity Supports Up to 6.9ft Military Folding Portable Cot with Carry Bag for Camping Travel Guest & Emergency Use Desert Tan

HOMECALL$70.4767 rev

5mo ago

What buyers say about army cot

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall28%

“Mattress very comfortable”

Quality-Overall10%

“Good cot and quality”

Assembly/Installation8%

“Easy to assemble”

Strength7%

“Sturdy and easy to set up”

Value For Money5%

“Reasonably priced”

Size-Overall4%

“This is snug”

Ease Of Use4%

“Easy to Fold”

Durability4%

“Had it for years”

Advertised Vs Actual Product3%

“Worked as advertised great product”

Cushion2%

“Sturdy cushion comfortable easy set up”

What buyers complain about

Comfort-Overall10%

“Not as comfy as I hoped for”

Thickness8%

“Mattress not that thick”

Size-Overall7%

“Big”

Assembly/Installation6%

“Hard to set up”

Durability5%

“Broken in one week”

Weight Heavy5%

“Very heavy”

Cushion5%

“Needs more cushion”

Strength4%

“The carrying bag is weak”

Quality-Overall3%

“Cheap junk”

Advertised Vs Actual Product2%

“Very misleading”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product14%

Comfort-Overall12%

Weight Heavy11%

Assembly/Installation7%

Defective Material/Parts4%

Value For Money3%

Thin3%

Thickness2%

Quality-Overall2%

Common questions

Is army cot profitable to sell on Amazon United States?: The niche generates $117K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the army cot niche?: 19 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in army cot?: Top complaints mined from reviews: Comfort-Overall, Thickness, Size-Overall. The return rate is 3.6%.
When does demand for army cot peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the army cot niche?: Listings span $26.31–$172.46; the average listing price is $69.49 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.