archery targets
Launch itA $2.5M/yr market growing +12.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 2.1M searches
Avg price
Great$66.78avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,915.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.58–$209.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, archery targets is a $2.5M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
archery targets market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $2.0M–$2.7M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 94%
- Out of stock
- 3.1%
- Avg brand age
- 58 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
50
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
39%
Top 20: 77%
Open market
25%
- Morrell27%
- LWANO13%
- VEVOR11%
- Kalkal11%
- Black Hole8%
- Hurricane5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top archery targets search terms
- archery target900K/yr
- archery targets172K/yr
- archery targets for backyard128K/yr
- bow target230K/yr
- crossbow target233K/yr
- bow targets archery87K/yr
- bow and arrow target46K/yr
- bow targets42K/yr
- arrow target32K/yr
- compound bow target37K/yr
Top archery targets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
Kalkal$59.634.3★70 rev
VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black
VEVOR$64.404.5★209 rev
LWANO 20 Foam Target High-Density Archery Bow & Arrow Target for Backyard (20 * 20 * 2inch)
LWANO$39.404.4★138 rev
Morrell High Roller Foam Archery Target 6-Sided Cube with 21 Bullseyes Red 13 x 13 - Portable Backyard Target for Broadheads Field Points Compound Bows and Crossbows Built-in Carrying Handle
Morrell$130.714.6★287 rev
LWANO Multi-Sided Archery Target Block - High Polymer Fiber Bow & Arrow Target with Lightweight Handheld Design 12 x 12 x 12
LWANO$64.494.1★68 rev
Newest
by launch dateKalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
Kalkal$59.6370 rev
Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points
Morrell$101.5937 rev
LWANO 20 Foam Target High-Density Archery Bow & Arrow Target for Backyard (20 * 20 * 2inch)
LWANO$39.40138 rev
LWANO Multi-Sided Archery Target Block - High Polymer Fiber Bow & Arrow Target with Lightweight Handheld Design 12 x 12 x 12
LWANO$64.4968 rev
VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black
VEVOR$64.40209 rev
Trending
90-day click momentum
Hurricane H25 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 25 x 25 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport
Hurricane$45.414.5★
Power-Stop Archery Targets - 19 High-Density Block Target - 350fps Foam Target Block for Broadheads and Field Tips
Power-Stop$127.854.4★
Black Hole 4-Sided Crossbow Archery Target 16 x 16 x 14 375 FPS Uses Friction Not Force to Stop All Field Points and Broadheads Open-Face Layered Design Lightweight & Carry Strap for Portability
Black Hole$65.274.5★
Hurricane H28 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 28 x 28 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport
Hurricane$50.844.5★
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
Kalkal$59.634.3★
What buyers say about archery targets
What buyers praise and complain about, mined from review topics.What buyers love
“Seems well made”
“Worth every penny”
“it's holding up well”
“Light and easy to move around”
“easy to take out”
“As Advertised”
“It functions just fine”
“Good size for all levels on the sport”
“easy to spot @100yards”
“The colors do not wash out in the sun”
What buyers complain about
“Cheaply made”
“Very small”
“it's falling apart”
“theyre pricey”
“The Amazon pic is confusing”
“They are heavier than anticipated”
“are difficult to extract”
“Very light weight too”
“it doesn't stay standing up on its own”
“pee point try removing a bolt or arrow wants terrible”
Top return reasons
Common questions
- Is archery targets profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 48 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (62/100).
- How competitive is the archery targets niche?
- 22 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in archery targets?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.8%.
- When does demand for archery targets peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the archery targets niche?
- Listings span $8.58–$209.04; the average listing price is $66.78 (sweet spot $15–$100). The average incumbent carries 1,916 reviews — the moat a new listing must climb.