Archery Targets
Archery Targets clears our launch bar: a $2.5M/yr market growing +12.5% this quarter with returns at 0.8%.
Flapen Score
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Is Archery Targets profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Archery Targets is a $2.5M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Launch it — 62/100.
Archery Targets: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +12.5% over the last 90 days and 1.7% of searches end in a purchase.
$2.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 48 products
Top Archery Targets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
- Price
- $59.63
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 6mo ago
VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black
- Price
- $64.40
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 2y ago
LWANO 20 Foam Target High-Density Archery Bow & Arrow Target for Backyard (20 * 20 * 2inch)
- Price
- $39.40
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago
Morrell High Roller Foam Archery Target 6-Sided Cube with 21 Bullseyes Red 13 x 13 - Portable Backyard Target for Broadheads Field Points Compound Bows and Crossbows Built-in Carrying Handle
- Price
- $130.71
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 4y ago
LWANO Multi-Sided Archery Target Block - High Polymer Fiber Bow & Arrow Target with Lightweight Handheld Design 12 x 12 x 12
- Price
- $64.49
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 2y ago
Trending
90-day click momentum
Hurricane H25 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 25 x 25 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport
- Price
- $45.41
- Rating
- 4.5/5
- Reviews
- 3,354
- Age
- 16y ago
Power-Stop Archery Targets - 19 High-Density Block Target - 350fps Foam Target Block for Broadheads and Field Tips
- Price
- $127.85
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 5y ago
Black Hole 4-Sided Crossbow Archery Target 16 x 16 x 14 375 FPS Uses Friction Not Force to Stop All Field Points and Broadheads Open-Face Layered Design Lightweight & Carry Strap for Portability
- Price
- $65.27
- Rating
- 4.5/5
- Reviews
- 8,112
- Age
- 9y ago
Hurricane H28 2-Sided High-Velocity Archery Bag Target Rated 425 FPS Compact 28 x 28 x 12 Size High-Visibility Aiming Points Off-Center Deer Vitals on Back Heavy-Duty Handle for Easy Transport
- Price
- $50.84
- Rating
- 4.5/5
- Reviews
- 3,354
- Age
- 16y ago
Kalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
- Price
- $59.63
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 6mo ago
Newest
by launch dateKalkal Archery Target 6 Side Foam Archery Target Block with Carry Handle Easy Arrow Removal Lightweight Poker Archery Targets for Backyard Practice
- Price
- $59.63
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 6mo ago
Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points
- Price
- $101.59
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 1y ago
LWANO 20 Foam Target High-Density Archery Bow & Arrow Target for Backyard (20 * 20 * 2inch)
- Price
- $39.40
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago
LWANO Multi-Sided Archery Target Block - High Polymer Fiber Bow & Arrow Target with Lightweight Handheld Design 12 x 12 x 12
- Price
- $64.49
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 2y ago
VEVOR Archery Target Block 15x15 All-Side Block Target Block Outdoor Portable Crossbow Target with Carry Handle Easy Arrow Removal Great Visibility Lightweight Easy to Transport Black
- Price
- $64.40
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
50
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
39%
Top 20: 77%
Open market
25%
- Morrell27%
- LWANO13%
- VEVOR11%
- Kalkal11%
- Black Hole8%
- Hurricane5%
Archery Targets demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top Archery Targets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- archery target900K/yr
- archery targets172K/yr
- archery targets for backyard128K/yr
- bow target230K/yr
- crossbow target233K/yr
- bow targets archery87K/yr
- bow and arrow target46K/yr
- bow targets42K/yr
- arrow target32K/yr
- compound bow target37K/yr
What reviews say buyers love and hate about Archery Targets
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Seems well made”
“Worth every penny”
“it's holding up well”
“Light and easy to move around”
“easy to take out”
What buyers complain about
63% of reviews“Cheaply made”
“Very small”
“it's falling apart”
“theyre pricey”
“The Amazon pic is confusing”
Archery Targets return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Archery Targets questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
