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Archery Target Stand

Archery Target Stand shows a sweet-spot price point ($61.67 avg), but prices mostly outside the sweet spot ($27.18–$311.81) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47

Market size 28Growth 38Conversion 42Competition 47Returns 75Price range 26Avg price 89Brand share 77Review moat 83Quality gap 80
This niche Category average · 8,101 niches

Is Archery Target Stand profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Archery Target Stand is a $121K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Archery Target Stand: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.2% over the last 90 days and 3.4% of searches end in a purchase.

$121K

revenue / yr

Units sold / yr2K
Search volume / yr+10.2%59K
Conversion rate3.4%
Avg price$61.67

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers22 · 56
Top-5 product click share57%
Open market42%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement80%
New entrants (1y)3· 1 succeeded
Avg rating4.2★
Avg reviews348

Top Archery Target Stand products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$12K$24K$36K$48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

56

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

57%

Top 20: 94%

Open market

38%

  • e5e1021%
  • Highwild13%
  • QWORK11%
  • KAINOKAI7%
  • JY PERFORMANCE6%
  • Ardier5%

Archery Target Stand demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR3.4%Products25Brands22Top 5 Brands58%OOS Rate7.3%Rating4.2★Reviews348Avg BSR#434
2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Archery Target Stand search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • archery target stand45K/yr
  • archery stand9K/yr
  • archery target with stand5K/yr

What reviews say buyers love and hate about Archery Target Stand

What buyers mention most, as a share of all reviews.

What buyers love

57% of reviews
Value For Money12%

Worth it

Quality-Overall6%

This is a very solidly built product that delivers good value for the money you paid

Durability6%

the materials seem durable enough for outdoor use

Assembly/Installation5%

Easy to assemble, its suitable for backyard, indoor, or outdoor use and holds targets securely for safe and consistent practice

Design-Overall5%

Well designed

What buyers complain about

68% of reviews
Quality-Overall20%

Poor quality

Size-Overall10%

they are very tight

Strength10%

Little flimsy

Assembly/Installation8%

Challenging assembly

Rusts/Corrodes5%

which I feel like makes it more likely to rust

Archery Target Stand return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
19%
2Advertised Vs Actual Product
13%
3Defective Material/Parts
12%
4Adhesion/Stickiness
8%
5Functionality-Overall
6%

Common Archery Target Stand questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Archery Target Stand 54/100 on Amazon United States — Worth a look. The niche generates $121K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +10.2% over the last 90 days.
Search demand for Archery Target Stand on Amazon United States peaks in Dec, where the busiest month runs 2.2× the quietest.