Is archery target stand profitable to sell on Amazon United States?

The niche generates $121K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the archery target stand niche?

22 brands and 56 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in archery target stand?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.0%.

When does demand for archery target stand peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the archery target stand niche?

Listings span $27.18–$311.81; the average listing price is $61.67 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.

archery target stand

Worth a look

Shows a sweet-spot price point ($61.67 avg), but prices mostly outside the sweet spot ($27.18–$311.81) keeps it on the watch list.

Avg price

Great$61.67

avg listing price — sweet spot $15–$100

Review moat

Great348.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Market size

Okay$121K

$121K/yr · 59K searches

Price range

Okay$27.18–$311.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, archery target stand is a $121K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

archery target stand market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $93K–$123K; units × avg price
Conversion rate: 3.4%
Avg BSR: #434
Page quality: 0%
Prime: 88%
Sponsored: 80%
Out of stock: 7.3%
Avg brand age: 55 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

57%

Top 20: 94%

Open market

38%

e5e1021%
Highwild13%
QWORK11%
KAINOKAI7%
JY PERFORMANCE6%
Ardier5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top archery target stand search terms

archery target stand45K/yr +6.4%2.5% conv.
archery stand9K/yr +12.1%1.7% conv.
archery target with stand5K/yr +47.3%1.7% conv.

All search terms

Top archery target stand products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Archery Target Stand with 2 Adjustable Heights & 4 Ground Pegs for Stable Anchoring Wooden Stand for Foam & EVA Arrow Targets Wooden Archery Target Stand Backyard Use Easy to Assemble & Detachable

e5e10$45.843.3★9 rev

Highwild Archery Target Stand for Bag Targets Block Cube Foam - Larger Range - Multi-Function - Flexible - Durable

Highwild$60.994.6★1,462 rev

QWORK Adjustable Archery Target Stand Heavy Iron Tripod for Backyard Range & Club Practice

QWORK$27.183.8★34 rev

KAINOKAI Archery Target Stand for Point Bag Target Straw Target

KAINOKAI$47.143.9★349 rev

Archery Target Stand Adjustable Stand for 30 Bag and Foam Targets

JY PERFORMANCE$47.753.9★36 rev

Newest

by launch date

Archery Target and Target Outdoor Archery Stand Set Heavy-Gauge Metal Foldable Archery Targets Stand for Backyard Professional Archery Target ShelfIdeal for Archery Camping

VKEDA$58.948 rev

4mo ago

DOSTYLE Adjustable Metal Archery Target Stand - Heavy-Duty Folding Tripod Stand for Backyard Archery Range & Indoor Use Compatible with EVA/Straw/Hanging Targets

Dostyle$48.911,468 rev

6mo ago

Archery Target Stand Adjustable Stand for 30 Bag and Foam Targets

JY PERFORMANCE$47.7536 rev

9mo ago

QWORK Adjustable Archery Target Stand Heavy Iron Tripod for Backyard Range & Club Practice

QWORK$27.1834 rev

1y ago

Archery Target Stand with 2 Adjustable Heights & 4 Ground Pegs for Stable Anchoring Wooden Stand for Foam & EVA Arrow Targets Wooden Archery Target Stand Backyard Use Easy to Assemble & Detachable

e5e10$45.849 rev

1y ago

What buyers say about archery target stand

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“Worth it”

Quality-Overall6%

“This is a very solidly built product that delivers good value for the money you paid”

Durability6%

“the materials seem durable enough for outdoor use”

Assembly/Installation5%

“Easy to assemble, its suitable for backyard, indoor, or outdoor use and holds targets securely for safe and consistent practice”

Design-Overall5%

“Well designed”

Weight Light5%

“Not heavy to move around”

Ease Of Use5%

“Simple and effective”

Adjustability/Rotatability/Reclining5%

“It has an adjustable angle as needed”

Balance/Stability5%

“keep it stable”

Efficiency4%

“effective”

What buyers complain about

Quality-Overall20%

“Poor quality”

Size-Overall10%

“they are very tight”

Strength10%

“Little flimsy”

Assembly/Installation8%

“Challenging assembly”

Rusts/Corrodes5%

“which I feel like makes it more likely to rust”

Advertised Vs Actual Product4%

“It doesnt come w/ both like in the pic”

Value For Money3%

“Do not buy this cheap”

Durability3%

“Did not last long”

Mounting3%

“rarely used so the target mounts are in disrepair”

Design-Overall2%

“Very dubious craftsmanship”

Top return reasons

Size-Overall19%

Advertised Vs Actual Product13%

Defective Material/Parts12%

Adhesion/Stickiness8%

Functionality-Overall6%

Quality-Overall6%

Wood Quality5%

Strength4%

Value For Money4%

Balance/Stability3%

Common questions

Is archery target stand profitable to sell on Amazon United States?: The niche generates $121K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the archery target stand niche?: 22 brands and 56 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in archery target stand?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.0%.
When does demand for archery target stand peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the archery target stand niche?: Listings span $27.18–$311.81; the average listing price is $61.67 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.