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Archery Target Paper

soft demand (-32.4% this quarter) — Archery Target Paper doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47

Market size 29Growth 9Conversion 59Competition 45Returns 96Price range 35Avg price 92Brand share 39Review moat 88Quality gap 17
This niche Category average · 8,101 niches

Is Archery Target Paper profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Archery Target Paper is a $127K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.

Archery Target Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.4% over the last 90 days and 5.1% of searches end in a purchase.

$127K

revenue / yr

Units sold / yr3K
Search volume / yr-32.4%47K
Conversion rate5.1%
Avg price$53.51

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers10 · 18
Top-5 product click share58%
Open market18%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement60%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews237

Top Archery Target Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$13K$19K$25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

9%

  • SenseYo23%
  • KAINOKAI21%
  • Morrell17%
  • suituts10%
  • MOLFUJ10%
  • THREE ARCHERS9%
  • Open — no brand owns it (4 brands, 9%)

Archery Target Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR5.1%Products25Brands10Top 5 Brands82%OOS Rate0.4%Rating4.7★Reviews237Avg BSR#196
1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Archery Target Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • archery target paper12K/yr
  • archery paper targets10K/yr
  • paper archery targets9K/yr
  • nasp archery target12K/yr
  • nasp target4K/yr

What reviews say buyers love and hate about Archery Target Paper

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall20%

This was I think a good, reasonable and quick purchase and delivery

Value For Money16%

Worth it

Durability15%

Very durable

Advertised Vs Actual Product14%

As Advertised

Efficiency4%

Work good as advertised

What buyers complain about

73% of reviews
Flatness15%

They were hard to get flattened out

Weight Heavy13%

They are heavier than anticipated

Color8%

get the grey ones

Size-Overall8%

Beware of small size

Thickness8%

To thin

Archery Target Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Advertised Vs Actual Product
13%
3Value For Money
7%
4Cover Quality
6%
5Material Quality
5%

Common Archery Target Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Archery Target Paper 44/100 on Amazon United States — Skip it. The niche generates $127K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -32.4% over the last 90 days.
Archery Target Paper buyers on Amazon United States complain most about Flatness, Weight Heavy, Color, the themes mined from the niche's reviews. Its return rate is 0.9%.