archery target paper
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$53.51avg listing price — sweet spot $15–$100
Review moat
Great237.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$8.58–$248.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$127K$127K/yr · 47K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, archery target paper is a $127K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
archery target paper market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $107K–$134K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 60%
- Out of stock
- 0.4%
- Avg brand age
- 70 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
9%
- SenseYo23%
- KAINOKAI21%
- Morrell17%
- suituts10%
- MOLFUJ10%
- THREE ARCHERS9%
- Open — no brand owns it (4 brands, 9%)
Demand
Weekly Amazon search volume, last 25 weeks — -32.4% search growth over the last 90 days.Top archery target paper search terms
- archery target paper12K/yr
- archery paper targets10K/yr
- paper archery targets9K/yr
- nasp archery target12K/yr
- nasp target4K/yr
Top archery target paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SenseYo 15 Pcs Standard Archery Targets Paper for Backyard 16 Inch 10 Rings Bow Arrow Targets for Hunting & Archery Targets Target Practice Accessories
SenseYo$8.584.5★54 rev
KAINOKAI Competitive Archery Targets Paper Compound Bow Target Paper 40cm/60cm/80cm (40cm/16in10 Rings 10PCS)
KAINOKAI$11.494.8★106 rev
MOLFUJ Archery Targets Paper 20pcs/50pcs Bow and Arrow Targets for Hunting Backyard Archery Target Practice Accessories(10 Rings 16x16in)
MOLFUJ$10.234.6★321 rev
THREE ARCHERS Archery Targets Paper for Backyard Standard Target Face 40cm 10 Ring Bow and Arrow Target for Hunting & Shooting Archery Accessories for Target Practice (30pcs Archery Targets)
THREE ARCHERS$13.924.6★196 rev
suituts 100 Pcs Bullseye Paper Shooting Targets with 4 Pcs Archery Target Pins Archery Targets Paper 16x16 Inch 10 Ring Bow and Arrow Targets for Indoor or Outdoor Range
suituts$23.974.8★42 rev
Newest
by launch date
NiceTargets Full Draw Collection 19 Target Bundle | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice
NiceTargets$45.6610 rev
NiceTargets Sharpshooter Variety 8 Pack Target Set | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice
NiceTargets$24.791 rev
20pcs Archery Targets Paper Bow and Arrow Target for Hunting Backyard Standard Archery 10 Rings Competitive Target Faces for Archery Target Practice Accessories
TY Archery$18.122 rev
suituts 100 Pcs Bullseye Paper Shooting Targets with 4 Pcs Archery Target Pins Archery Targets Paper 16x16 Inch 10 Ring Bow and Arrow Targets for Indoor or Outdoor Range
suituts$23.9742 rev
Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points
Morrell$101.5937 rev
Trending
90-day click momentumNiceTargets Full Draw Collection 19 Target Bundle | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice
NiceTargets$45.664.9★
Morrell Targets 4-Sided Double Duty Field Point Archery Shooting Bag Portable Backyard & Outdoor Target for Bows up to 500 FPS with 50+ Bullseye Points
Morrell$101.594.8★
KAINOKAI Competitive Archery Targets Paper Compound Bow Target Paper 40cm/60cm/80cm (60cm/24in 10 Rings 10PCS)
KAINOKAI$23.544.8★
NiceTargets Sharpshooter Variety 8 Pack Target Set | USA-Made Durable Plastic Archery Targets | Weatherproof Sets for Archers Bowhunters and Other Shooting Practice
NiceTargets$24.795.0★
20pcs Archery Targets Paper Bow and Arrow Target for Hunting Backyard Standard Archery 10 Rings Competitive Target Faces for Archery Target Practice Accessories
TY Archery$18.125.0★
What buyers say about archery target paper
What buyers praise and complain about, mined from review topics.What buyers love
“This was I think a good, reasonable and quick purchase and delivery”
“Worth it”
“Very durable”
“As Advertised”
“Work good as advertised”
“some fun game play targets”
“quite close to life-sized”
“The colors do not wash out in the sun”
“Good target for aim practice for the price”
“The 3-spot design is clear”
What buyers complain about
“They were hard to get flattened out”
“They are heavier than anticipated”
“get the grey ones”
“Beware of small size”
“To thin”
“Substandard”
“Both targets have really degraded quickly”
“unable to use”
“not good for a daily shooter”
“Cost more”
Top return reasons
Common questions
- Is archery target paper profitable to sell on Amazon United States?
- The niche generates $127K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the archery target paper niche?
- 10 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in archery target paper?
- Top complaints mined from reviews: Flatness, Weight Heavy, Color. The return rate is 0.9%.
- What does it cost to enter the archery target paper niche?
- Listings span $8.58–$248.47; the average listing price is $53.51 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.