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Archery Backstop

Maybe

The average product has only 53 reviews. But buyers convert on only 0.9% of searches, so Archery Backstop is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$99K/yr114K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
41%top-5 click share · 12 brands · 14 sellers

Flapen Score

Archery Backstop against its category

The dotted line is the Sports & Outdoors average. Past it, Archery Backstop is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Archery Backstop market on Amazon at a glance

Shoppers on Amazon United States searched for Archery Backstop 114K times last year and spent an estimated $99K. The top 5 brands take 80% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
0.9%
Market size, estimated
$99Ka year
Peak month
December1.4× the quietest month
Top search term
archery backstop52K searches a year

02 · Price

A sale here is worth $96.57.

Listings sell for $96.57 on average, from $50.65 to $181.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $96.57 that is $0 to $10K a year per listing.

Average price
$96.57inside the $15 to $100 sweet spot
Price range
$50.65–$181.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #1,068 within Archery. It carries 53 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
93%
Out of stock, average day
14.2%
Average rank
#1,068in Archery
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
53per listing
Listings tracked
28

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Archery Backstop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

41%

Top 20: 91%

Open market

13%

  • Brand 132%
  • Brand 216%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (6 brands, 13%)

Demand

Archery Backstop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Archery Backstop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • archery backstop52K/yr
  • arrow backstop16K/yr
  • archery net10K/yr
  • archery backstop netting7K/yr
  • archery netting backstop8K/yr
  • archery netting5K/yr
  • archery target backstop5K/yr
  • shooting backstop3K/yr
  • archery backdrop3K/yr
  • archery backstop for backyard3K/yr

Reviews and returns

What reviews say buyers love and hate about Archery Backstop

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Efficiency”
23%of negative reviews mention “Functionality-Overall”
2.6%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Archery Backstop questions

Answered from the same tracked data.