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Ar Laser

Fail

Demand is soft, at -24.5% this quarter, so Ar Laser is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$499K/yr545K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
34%top-5 click share · 20 brands · 36 sellers

Flapen Score

Ar Laser against its category

The dotted line is the Sports & Outdoors average. Past it, Ar Laser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ar Laser market on Amazon at a glance

Shoppers on Amazon United States searched for Ar Laser 545K times last year and spent an estimated $499K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months
545K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
1.3%
Market size, estimated
$499Ka year
Peak month
December1.6× the quietest month
Top search term
rifle laser82K searches a year

02 · Price

A sale here is worth $70.39.

Listings sell for $70.39 on average, from $10.03 to $515.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $70.39 that is $7K to $18K a year per listing.

Average price
$70.39inside the $15 to $100 sweet spot
Price range
$10.03–$515.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #239 within Tactical & Personal Defense. It carries 867 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#239in Tactical & Personal Defense
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
867per listing
Listings tracked
55

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ar Laser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

36

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

25%

  • Brand 118%
  • Brand 218%
  • Brand 314%
  • Brand 412%
  • Brand 57%
  • Brand 66%

Demand

Ar Laser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Ar Laser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rifle laser82K/yr
  • ar laser92K/yr
  • ar light laser combo62K/yr
  • mlok laser43K/yr
  • ar15 laser30K/yr
  • rifle laser light combo26K/yr
  • laser for rifle26K/yr
  • laser for ar r-1514K/yr
  • ar 15 laser20K/yr
  • laser light combo for ar r-1520K/yr

Reviews and returns

What reviews say buyers love and hate about Ar Laser

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
2.9%of orders come back
“Broke first use at the range”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ar Laser questions

Answered from the same tracked data.