Is anti slip mat profitable to sell on Amazon United States?

The niche generates $71K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (33/100).

How competitive is the anti slip mat niche?

10 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in anti slip mat?

Top complaints mined from reviews: Functionality-Overall, Grip, Value For Money. The return rate is 2.2%.

When does demand for anti slip mat peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the anti slip mat niche?

Listings span $6.31–$16.34; the average listing price is $11.39 (sweet spot $15–$100). The average incumbent carries 11,583 reviews — the moat a new listing must climb.

anti slip mat

Skip it

Prices mostly outside the sweet spot ($6.31–$16.34) — this niche doesn't clear our bar today.

Returns

Good2.2%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.39

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad11,583.17

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$71K

$71K/yr · 224K searches

Price range

Bad$6.31–$16.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, anti slip mat is a $71K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 33/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

anti slip mat market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $68K–$91K; units × avg price
Launch success: —; 1 of 2 new (360d)
Conversion rate: 2.8%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

THAILE44%
CATTONGUE GRIPS12%
GORILLA GRIP10%
BAGAIL BASICS10%
TOBWOLF5%
Veken5%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top anti slip mat search terms

anti slip mat77K/yr -8.8%2.0% conv.
nonslip mat31K/yr -5.6%1.6% conv.
grip mat28K/yr -8.8%2.3% conv.
antislip mat11K/yr +1.7%1.9% conv.
non skid mat9K/yr +23.9%1.3% conv.
slip mat7K/yr +1.9%0.4% conv.
no slip mat7K/yr +7.7%2.1% conv.
anti skid mat7K/yr +12.6%2.4% conv.
rubber grip mat5K/yr +40.3%2.6% conv.
anti-slip mat7K/yr -8.7%1.3% conv.

All search terms

Top anti slip mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible

THAILE$12.354.5★262 rev

CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)

CATTONGUE GRIPS$14.644.5★361 rev

GORILLA GRIP powerGRIP Drawer Shelf and Cabinet Liner Thick Strong Hold Non-Adhesive Liners Protect Kitchen Cabinets and Cupboard Bathroom Drawers Easy Install Breathable Mat 12 x10 Beige

GORILLA GRIP$15.104.6★30,626 rev

TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection

TOBWOLF$13.144.4★1,252 rev

Veken Rug Gripper Pad for Hardwood Floors Thick Non Slip Rug Pads for Area Rugs Rug Grippers for Tile Floors Under Carpet Anti Skid Mat Keep Your Rugs Safe and in Place 2x3 Ft

Veken$7.124.4★46,179 rev

Newest

by launch date

2PCS Pilates Non Slip Mat Gripper Pad Unisex Anti Skid Pilates Reformer Mat Anti Slip Hand Workout Pads for Sweaty Hands Foldable Grips Gloves for Body Building Indoor Home Gym Fitness (20x60cm)

JHJEWH$8.886 rev

5mo ago

Songrey Non-Adhesive Drawer and Shelf Liner 12IN x 20FT Non Slip Cabinet Liners Protect Kitchen Cupboard Bathroom Drawers Breathable Thick Strong Grip mat (Dark Gray)

Songrey$16.34542 rev

10mo ago

Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible

THAILE$12.35262 rev

1y ago

TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection

TOBWOLF$13.141,252 rev

2y ago

BALEINE Cabinet Liner 12 in x 10 Ft Drawer and Shelf Liner for Kitchen Cabinets Non-Adhesive Non-Slip Protect Desks Cupboard Drawers Shelves Tableware (Gray)

BALEINE$11.37874 rev

2y ago

What buyers say about anti slip mat

What buyers praise and complain about, mined from review topics.

What buyers love

Grip22%

“Doesn't slip”

Quality-Overall16%

“Solid quality”

Advertised Vs Actual Product12%

“EXACTLY AS DESCRIBED”

Size-Overall6%

“Fit is very good”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Well worth it”

Adhesion/Stickiness4%

“sticks good”

Efficiency4%

“Matt works very well”

Cushion2%

“perfectly cushions the cabinets”

Functionality-Overall2%

“This mat works great”

What buyers complain about

Functionality-Overall19%

“Does NOT Do What It Is Supposed To Do”

Grip15%

“it didnt grip”

Value For Money9%

“Too Expensive”

Smell9%

“Chemical-like smell”

Adhesion/Stickiness8%

“Extremely poor adhesion and grip”

Size-Overall7%

“I could say its my fault for not reading the size of what it really was”

Thickness6%

“Extra thick? Hardly”

Advertised Vs Actual Product3%

“Not as described”

Material Quality2%

“Not very impressed with this liner material”

Durability2%

“the durability simply is not there for my use case”

Top return reasons

Size-Overall40%

Grip11%

Functionality-Overall8%

Advertised Vs Actual Product7%

Color6%

Value For Money6%