Ankle Strengthener

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months

385K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

4.4%

Market size, estimated

$481Ka year

Peak month

May1.5× the quietest month

Top search term

ankle strengthener79K searches a year

Listings sell for $28.20 on average, from $8.56 to $83.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $28.20 that is $14K to $21K a year per listing.

Average price

$28.20inside the $15 to $100 sweet spot

Price range

$8.56–$83.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

2.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #636 within Balance Trainers. It carries 2,273 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#636in Balance Trainers

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,273per listing

Listings tracked

33

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months