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Angels Hat

a small market ($54K/yr) — Angels Hat doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47

Market size 14Growth 25Conversion 17Competition 78Returns 31Price range 92Avg price 95Brand share 23Review moat 68Quality gap 33
This niche Category average · 8,101 niches

Is Angels Hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Angels Hat is a $54K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 41/100.

Angels Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.8% over the last 90 days and 1.4% of searches end in a purchase.

$54K

revenue / yr

Units sold / yr3K
Search volume / yr-0.8%132K
Conversion rate1.4%
Avg price$29.66

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers15 · 58
Top-5 product click share38%
Open market9%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement40%
New entrants (1y)7· 2 succeeded
Avg rating4.5★
Avg reviews777

Top Angels Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

15 rising

Sellers

58

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

7%

  • 4736%
  • New Era25%
  • Elite Authentics21%
  • SAINT KAIZEN5%
  • Desert Cactus4%
  • Mitchell & Ness2%
  • Open — no brand owns it (9 brands, 7%)

Angels Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR1.4%Products47Brands15Top 5 Brands91%OOS Rate12.4%Rating4.5★Reviews777Avg BSR#7,342
5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.1×

Top Angels Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • angels baseball hat32K/yr
  • angels hat43K/yr
  • los angeles angels hat16K/yr
  • anaheim angels hat11K/yr
  • california angels hat8K/yr
  • la angels hat8K/yr
  • angels hats for men7K/yr
  • angels hat women4K/yr
  • angel hat4K/yr

What reviews say buyers love and hate about Angels Hat

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Size-Overall22%

Comfortable fit - great quality

Quality-Overall12%

Good quality

Gifting Purpose11%

A well received gift

Comfort-Overall9%

Overall, its a comfortable hat that looks good and has been easy to throw on for daily use

Material Quality8%

The material has a nice feel to it

What buyers complain about

56% of reviews
Value For Money33%

Wasted money

Size-Overall8%

just doesn't feel like its fitting right

Shape/Style8%

doesn't quite look right to me

Color6%

although the black color of the design is a little harder to see against the black of the hat in person compared to the listing photos

Angels Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Shape/Style
7%
3Color
5%
4Material Quality
3%
5Value For Money
2%

Common Angels Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Angels Hat 41/100 on Amazon United States — Skip it. The niche generates $54K/yr across 47 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -0.8% over the last 90 days.
Search demand for Angels Hat on Amazon United States peaks in Apr–May–Jun, where the busiest month runs 4.1× the quietest.