Anchor Wizard
FailShoppers spend an estimated $51K a year here, so Anchor Wizard is a Fail.
- Flapen Score
- 35 / 100Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 4735
- Market size
- $51K/yr61K searches / yr
- 90-day growth
- +34.1%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 75 sellers
Flapen Score
Anchor Wizard against its category
The dotted line is the Sports & Outdoors average. Past it, Anchor Wizard is stronger. Inside it, weaker.
Market
The Anchor Wizard market on Amazon at a glance
Shoppers on Amazon United States searched for Anchor Wizard 61K times last year and spent an estimated $51K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–Jun–Jul–Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +34.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $51Ka year
- Peak month
- March3.9× the quietest month
- Top search term
- anchor wizard44K searches a year
02 · Price
A sale here is worth $56.56.
Listings sell for $56.56 on average, from $19.42 to $126.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $56.56 that is $0 to $6K a year per listing.
- Average price
- $56.56inside the $15 to $100 sweet spot
- Price range
- $19.42–$126.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #499 within Docking & Anchoring Equipment. It carries 1,712 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 58%
- Out of stock, average day
- 11.2%
- Average rank
- #499in Docking & Anchoring Equipment
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,712per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Anchor Wizard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
75
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
5%
- Brand 147%
- Brand 229%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 5%)
Demand
Anchor Wizard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Jun, Jul, Aug · busiest ÷ quietest = 3.9×
Search terms
Top Anchor Wizard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anchor wizard44K/yr
- anchor wizard kayak7K/yr
- anchor wizard kayak anchoring system6K/yr
- kayak anchor wizard4K/yr
Reviews and returns
What reviews say buyers love and hate about Anchor Wizard
We read the reviews and the return reasons for every product selling here.
“Anyhow, the biggest complaint is a storage pouch which doesn't fully fit the anchor, rope and buoy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anchor Wizard questions
Answered from the same tracked data.









