Skip to content

Anchor Chain

Maybe

Search demand grew +137.4% this quarter. But the products selling today already average 4.8★, so Anchor Chain is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$176K/yr105K searches / yr
90-day growth
+137.4%search demand this quarter
Competition
46%top-5 click share · 15 brands · 49 sellers

Flapen Score

Anchor Chain against its category

The dotted line is the Sports & Outdoors average. Past it, Anchor Chain is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anchor Chain market on Amazon at a glance

Shoppers on Amazon United States searched for Anchor Chain 105K times last year and spent an estimated $176K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +137.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+137.4%
Conversion, latest week
4.5%
Market size, estimated
$176Ka year
Peak month
July6.2× the quietest month
Top search term
anchor chain53K searches a year

02 · Price

A sale here is worth $37.10.

Listings sell for $37.10 on average, from $14.86 to $95.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $37.10 that is $4K to $9K a year per listing.

Average price
$37.10inside the $15 to $100 sweet spot
Price range
$14.86–$95.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #306 within Docking & Anchoring Equipment. It carries 393 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#306in Docking & Anchoring Equipment
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
393per listing
Listings tracked
36

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Anchor Chain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

49

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

24%

  • Brand 119%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 67%

Demand

Anchor Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.2×

Search terms

Top Anchor Chain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anchor chain53K/yr
  • boat anchor chain12K/yr
  • anchor chains for boats12K/yr
  • galvanized chain10K/yr
  • stainless steel anchor chain7K/yr
  • anchor chain and rope5K/yr
  • stainless anchor chain5K/yr
  • boat chain3K/yr

Reviews and returns

What reviews say buyers love and hate about Anchor Chain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Advertised Vs Actual Product”
2.1%of orders come back
“Misleading recommendation”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anchor Chain questions

Answered from the same tracked data.