- Flapen Score
- 28 / 100Ranks 7,785 of 8,101 Sports & Outdoors niches · −19 vs the category median of 4728
- Market size
- $51K/yr10.5M searches / yr
- 90-day growth
- +17.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 22 sellers
Flapen Score
Amazon Usa against its category
The dotted line is the Sports & Outdoors average. Past it, Amazon Usa is stronger. Inside it, weaker.
Market
The Amazon Usa market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Usa 10.5M times last year and spent an estimated $51K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 10.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 10.5M
- Growth, 90 days vs prior 90
- +17.8%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $51Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- amazon usa10.4M searches a year
02 · Price
A sale here is worth $24.19.
Listings sell for $24.19 on average, from $10.94 to $36.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $24.19 that is $12K to $18K a year per listing.
- Average price
- $24.19inside the $15 to $100 sweet spot
- Price range
- $10.94–$36.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 7.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Sports Equipment. It carries 7,959 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Sports Equipment
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 7,959per listing
- Listings tracked
- 3
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Amazon Usa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5
- Price
- $24.84
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

Skechers Mens Work Nampa-Groton Shoes Black 11.5
- Price
- $36.79
- Rating
- 4.4/5
- Reviews
- 18,646
- Age
- 8y ago

AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack
- Price
- $10.94
- Rating
- 3.9/5
- Reviews
- 3,530
- Age
- 2y ago
Trending
estimated 90-day click momentum
adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5
- Price
- $24.84
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

Skechers Mens Work Nampa-Groton Shoes Black 11.5
- Price
- $36.79
- Rating
- 4.4/5
- Reviews
- 18,646
- Age
- 8y ago

AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack
- Price
- $10.94
- Rating
- 3.9/5
- Reviews
- 3,530
- Age
- 2y ago
Newest
by launch date
adidas Unisex-Adult World Cup Club USA White/Team Royal Blue/Solar Blue/Vivid Red 5
- Price
- $24.84
- Rating
- 4.5/5
- Reviews
- 1,701
- Age
- 1mo ago

AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack
- Price
- $10.94
- Rating
- 3.9/5
- Reviews
- 3,530
- Age
- 2y ago

Skechers Mens Work Nampa-Groton Shoes Black 11.5
- Price
- $36.79
- Rating
- 4.4/5
- Reviews
- 18,646
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- adidas78%
- Skechers15%
- AIVEITE7%
Demand
Amazon Usa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Amazon Usa search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon usa10.4M/yr
- amazon estados unidos52K/yr
- amazon eua30K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Usa
We read the reviews and the return reasons for every product selling here.
“Run Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Usa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









