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Amazon Usa

Fail

Buyers convert on only 0.0% of searches, so Amazon Usa is a Fail.

Flapen Score
28
28 / 100
Ranks 7,785 of 8,101 Sports & Outdoors niches · −19 vs the category median of 47
Market size
$51K/yr10.5M searches / yr
90-day growth
+17.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 22 sellers

Flapen Score

Amazon Usa against its category

The dotted line is the Sports & Outdoors average. Past it, Amazon Usa is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Usa market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Usa 10.5M times last year and spent an estimated $51K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 10.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
10.5M
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
0.0%
Market size, estimated
$51Ka year
Peak month
July1.7× the quietest month
Top search term
amazon usa10.4M searches a year

02 · Price

A sale here is worth $24.19.

Listings sell for $24.19 on average, from $10.94 to $36.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $24.19 that is $12K to $18K a year per listing.

Average price
$24.19inside the $15 to $100 sweet spot
Price range
$10.94–$36.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Sports Equipment. It carries 7,959 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Sports Equipment
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
7,959per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$31K$41K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • adidas78%
  • Skechers15%
  • AIVEITE7%

Demand

Amazon Usa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Amazon Usa search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amazon usa10.4M/yr
  • amazon estados unidos52K/yr
  • amazon eua30K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Usa

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Run Small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Amazon Usa questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data