Is amazon basics dumbbells profitable to sell on Amazon United States?

The niche generates $82K/yr across 38 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (40/100).

How competitive is the amazon basics dumbbells niche?

9 brands and 13 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in amazon basics dumbbells?

Top complaints mined from reviews: Smell, Weight Heavy, Size-Overall. The return rate is 1.7%.

When does demand for amazon basics dumbbells peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the amazon basics dumbbells niche?

Listings span $9.64–$180.37; the average listing price is $47.16 (sweet spot $15–$100). The average incumbent carries 41,895 reviews — the moat a new listing must climb.

amazon basics dumbbells

Skip it

A deep review moat (41,895 avg reviews) — this niche doesn't clear our bar today.

Avg price

Great$47.16

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 6% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$9.64–$180.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$82K

$82K/yr · 109K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Review moat

Bad41,894.87

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, amazon basics dumbbells is a $82K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

amazon basics dumbbells market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $94K–$118K; units × avg price
Launch success: 100%; 8 of 8 new (360d)
Conversion rate: 1.6%
Avg BSR: #43
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

9 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

Amazon Basics63%
Fitvids13%
Yes4All9%
CAP Barbell7%
CAP4%
YOTTOY2%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top amazon basics dumbbells search terms

amazon basics dumbbells33K/yr -10.3%1.3% conv.
amazon basics weights16K/yr -7.9%1.0% conv.
amazon dumbbells8K/yr +79.9%1.0% conv.
amazon basics dumbbell set11K/yr +13.6%0.9% conv.
amazon weights9K/yr +29.3%0.7% conv.
amazon dumbbell set13K/yr -55.6%0.8% conv.
amazon basic weights5K/yr -12.9%0.7% conv.
amazon basics dumbbell5K/yr -7.2%1.8% conv.
dumbbells amazon basics3K/yr +30.6%1.3% conv.
amazon basic dumbbell set4K/yr -5.1%1.3% conv.

All search terms

Top amazon basics dumbbells products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fitvids 100LB Rubber Coated Hex Dumbbell Weight Set with Storage Rack 5-20LB Free Weights with Anti-Slip Handle for Home Gym

Fitvids$133.694.3★71 rev

Amazon Basics Rubber Hex Dumbbell Hand Weight with Comfortable Grip for Home Gym Workout 35 Pounds Single Black

Amazon Basics$37.484.7★52,425 rev

Amazon Basics 1-Inch Grip Weight Plates 10 lb Strength Training Home Gym 4 Pack

Amazon Basics$40.364.7★399 rev

Amazon Basics Neoprene Dumbbell Hand Weights with Easy to Assemble Stand 3 Pairs (3 5 and 8 Pounds) Purple/Green/Yellow

Amazon Basics$37.214.8★128,216 rev

Amazon Basics Neoprene Dumbbell Hand Weights for Workout and Strength Training Hexagon Shape 10 Pound Pair Navy Blue

Amazon Basics$24.604.8★128,216 rev

Newest

by launch date

CAP Barbell Cast Iron Hex Dumbbell Single 15 lb

CAP$17.493,663 rev

2w ago

ALTLER Adjustable Dumbbell Set 25LB Pair with Tray for Workout Strength Training Fitness Adjustable Weight Dial Dumbbell with Anti-Slip Handle and Weight Plate for Home Exercise

ALTLER$115.8236 rev

3mo ago

Amazon Basics 2-inch Olympic Grip Weight Plates 2.5lb Weights Compatible with Olympic Barbells Set of 6

Amazon Basics$17.72333 rev

5mo ago

Fitvids 100LB Rubber Coated Hex Dumbbell Weight Set with Storage Rack 5-20LB Free Weights with Anti-Slip Handle for Home Gym

Fitvids$133.6971 rev

6mo ago

Fitvids 150LB Rubber Coated Hex Dumbbell Weight Set with Storage Rack 5-25LB Free Weights with Anti-Slip Handle for Home Gym

Fitvids$180.3747 rev

6mo ago

What buyers say about amazon basics dumbbells

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Awesome quality”

Value For Money12%

“good investment”

Advertised Vs Actual Product9%

“As Advertised”

Grip7%

“Amazing grip”

Size-Overall6%

“FIts well”

Weight Light5%

“Weighted Vest”

Exercise/Sports Suitability5%

“Really helps with walking”

Comfort-Overall5%

“comfortable to wear”

Weight Heavy4%

“Good solid weight”

Ease Of Use3%

“Easy to use”

What buyers complain about

Smell16%

“Strong rubber smell”

Weight Heavy7%

“They are bulky”

Size-Overall6%

“it was way too small”

Quality-Overall5%

“Shoddy quality considering I have a set of 35s that are about 10 years old purchased elsewhere without this issue at all”

Product Condition3%

“they look used”

Grip3%

“One of the grips are broken”

Durability2%

“Broke first use”

Measurement/Reading Accuracy2%

“Calibration Off”

Assembly/Installation2%

“The base is weirdly hard to put together”

Advertised Vs Actual Product2%

“Not totally as shown in photos”

Top return reasons

Weight Heavy37%

Size-Overall16%

Value For Money9%

Advertised Vs Actual Product6%

Comfort-Overall4%

Grip3%

Weight Light3%

Defective Material/Parts3%

Smell3%

Handle Quality1%

Common questions

Is amazon basics dumbbells profitable to sell on Amazon United States?: The niche generates $82K/yr across 38 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (40/100).
How competitive is the amazon basics dumbbells niche?: 9 brands and 13 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in amazon basics dumbbells?: Top complaints mined from reviews: Smell, Weight Heavy, Size-Overall. The return rate is 1.7%.
When does demand for amazon basics dumbbells peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the amazon basics dumbbells niche?: Listings span $9.64–$180.37; the average listing price is $47.16 (sweet spot $15–$100). The average incumbent carries 41,895 reviews — the moat a new listing must climb.