Amazfit Helio
MaybeThe products selling today average only 4.1★. But the top 5 brands take 96% of clicks, so Amazfit Helio is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 4755
- Market size
- $1.1M/yr946K searches / yr
- 90-day growth
- +34.0%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 16 sellers
Flapen Score
Amazfit Helio against its category
The dotted line is the Sports & Outdoors average. Past it, Amazfit Helio is stronger. Inside it, weaker.
Market
The Amazfit Helio market on Amazon at a glance
Shoppers on Amazon United States searched for Amazfit Helio 946K times last year and spent an estimated $1.1M. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 946K
- Growth, 90 days vs prior 90
- +34.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $1.1Ma year
- Top search term
- amazfit helio strap403K searches a year
02 · Price
A sale here is worth $80.66.
Listings sell for $80.66 on average, from $9.91 to $192.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $80.66 that is $161K to $202K a year per listing.
- Average price
- $80.66inside the $15 to $100 sweet spot
- Price range
- $9.91–$192.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $161K–$202K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,392 within Fitness Technology. It carries 306 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 13.2%
- Average rank
- #1,392in Fitness Technology
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 306per listing
- Listings tracked
- 15
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Amazfit Helio products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
16
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Brand 140%
- Brand 230%
- Brand 313%
- Brand 49%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Amazfit Helio search demand
Weekly searches over the year. Pick a range.
Search terms
Top Amazfit Helio search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazfit helio strap403K/yr
- amazfit helio186K/yr
- helio strap139K/yr
- amazfit helio strap band67K/yr
- helio strap band36K/yr
- amazfit helio band27K/yr
- amazfit helio strap fitness tracker13K/yr
- helio strap amazfit9K/yr
- helio amazfit12K/yr
- helio band10K/yr
Reviews and returns
What reviews say buyers love and hate about Amazfit Helio
We read the reviews and the return reasons for every product selling here.
“the app needs some tweaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazfit Helio questions
Answered from the same tracked data.









