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Amazfit Helio

Maybe

The products selling today average only 4.1★. But the top 5 brands take 96% of clicks, so Amazfit Helio is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$1.1M/yr946K searches / yr
90-day growth
+34.0%search demand this quarter
Competition
72%top-5 click share · 8 brands · 16 sellers

Flapen Score

Amazfit Helio against its category

The dotted line is the Sports & Outdoors average. Past it, Amazfit Helio is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazfit Helio market on Amazon at a glance

Shoppers on Amazon United States searched for Amazfit Helio 946K times last year and spent an estimated $1.1M. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
946K
Growth, 90 days vs prior 90
+34.0%
Conversion, latest week
1.4%
Market size, estimated
$1.1Ma year
Top search term
amazfit helio strap403K searches a year

02 · Price

A sale here is worth $80.66.

Listings sell for $80.66 on average, from $9.91 to $192.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $80.66 that is $161K to $202K a year per listing.

Average price
$80.66inside the $15 to $100 sweet spot
Price range
$9.91–$192.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$161K–$202K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,392 within Fitness Technology. It carries 306 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
13.2%
Average rank
#1,392in Fitness Technology
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
306per listing
Listings tracked
15

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Amazfit Helio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 140%
  • Brand 230%
  • Brand 313%
  • Brand 49%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Amazfit Helio search demand

Weekly searches over the year. Pick a range.

35K25KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Amazfit Helio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazfit helio strap403K/yr
  • amazfit helio186K/yr
  • helio strap139K/yr
  • amazfit helio strap band67K/yr
  • helio strap band36K/yr
  • amazfit helio band27K/yr
  • amazfit helio strap fitness tracker13K/yr
  • helio strap amazfit9K/yr
  • helio amazfit12K/yr
  • helio band10K/yr

Reviews and returns

What reviews say buyers love and hate about Amazfit Helio

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Software/Application”
1.7%of orders come back
“the app needs some tweaking”
A buyer, on “Software/Application”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Amazfit Helio questions

Answered from the same tracked data.