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Allen and Ginter

Fail

Demand is soft, at -54.0% this quarter, so Allen and Ginter is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$417K/yr107K searches / yr
90-day growth
-54.0%search demand this quarter
Competition
89%top-5 click share · 2 brands · 41 sellers

Flapen Score

Allen and Ginter against its category

The dotted line is the Sports & Outdoors average. Past it, Allen and Ginter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allen and Ginter market on Amazon at a glance

Shoppers on Amazon United States searched for Allen and Ginter 107K times last year and spent an estimated $417K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-54.0%
Conversion, latest week
4.4%
Market size, estimated
$417Ka year
Peak month
December6.3× the quietest month
Top search term
allen and ginter baseball cards34K searches a year

02 · Price

A sale here is worth $87.90.

Listings sell for $87.90 on average, from $13.81 to $255.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $87.90 that is $9K to $22K a year per listing.

Average price
$87.90inside the $15 to $100 sweet spot
Price range
$13.81–$255.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #321 within Sports Souvenirs. It carries 36 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
23.1%
Average rank
#321in Sports Souvenirs
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
36per listing
Listings tracked
8

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Allen and Ginter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 240%

Demand

Allen and Ginter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Allen and Ginter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • allen and ginter baseball cards34K/yr
  • allen and ginter19K/yr
  • topps allen and ginter7K/yr
  • allen and ginter hobby box8K/yr
  • allen ginter5K/yr
  • allen & ginter3K/yr
  • allen ginter hobby box3K/yr
  • allen and ginter 20259K/yr
  • topps allen and ginter 202510K/yr
  • allen & ginter baseball cards3K/yr

Reviews and returns

What reviews say buyers love and hate about Allen and Ginter

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Collectibles”
100%of negative reviews mention “Value For Money”
0.4%of orders come back
“Over Priced Allen & Ginter cards”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Allen and Ginter questions

Answered from the same tracked data.