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Allen and Ginter

soft demand (-54.0% this quarter) — Allen and Ginter doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47

Market size 56Growth 0Conversion 54Competition 9Returns 98Price range 35Avg price 79Brand share 0Review moat 98Quality gap 89
This niche Category average · 8,101 niches

Is Allen and Ginter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Allen and Ginter is a $417K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 45/100.

Allen and Ginter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.0% over the last 90 days and 4.4% of searches end in a purchase.

$417K

revenue / yr

Units sold / yr3K
Search volume / yr-54.0%107K
Conversion rate4.4%
Avg price$87.90

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 41
Top-5 product click share89%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement50%
New entrants (1y)5· 2 succeeded
Avg rating4.1★
Avg reviews36

Top Allen and Ginter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

$0$42K$83K$125K$167K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Topps60%
  • Generic40%

Allen and Ginter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR4.4%Products8Brands2Top 5 Brands100%OOS Rate23.1%Rating4.1★Reviews36Avg BSR#321
6K4KSpike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.3×

Top Allen and Ginter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • allen and ginter baseball cards34K/yr
  • allen and ginter19K/yr
  • topps allen and ginter7K/yr
  • allen and ginter hobby box8K/yr
  • allen ginter5K/yr
  • allen & ginter3K/yr
  • allen ginter hobby box3K/yr
  • allen and ginter 20259K/yr
  • topps allen and ginter 202510K/yr
  • allen & ginter baseball cards3K/yr

What reviews say buyers love and hate about Allen and Ginter

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Collectibles44%

Nice for collectors

Quality-Overall33%

Variety is great

Value For Money11%

Great value for a single pack

Advertised Vs Actual Product11%

Arrived as described

What buyers complain about

100% of reviews
Value For Money100%

Over Priced Allen & Ginter cards

Allen and Ginter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
40%
2Defective Material/Parts
20%
3Value For Money
13%
4Product Condition
13%
5Adhesion/Stickiness
7%

Common Allen and Ginter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Allen and Ginter 45/100 on Amazon United States — Skip it. The niche generates $417K/yr across 8 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -54.0% over the last 90 days.
Search demand for Allen and Ginter on Amazon United States peaks in Jan–Feb–Dec, where the busiest month runs 6.3× the quietest.