Is alice pack frame profitable to sell on Amazon United States?

The niche generates $88K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (39/100).

How competitive is the alice pack frame niche?

7 brands and 39 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in alice pack frame?

Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Strength. The return rate is 3.3%.

What does it cost to enter the alice pack frame niche?

Listings span $20.15–$146.03; the average listing price is $86.91 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.

alice pack frame

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$86.91

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great449.82

avg incumbent reviews — the moat a new listing must climb

Price range

Good$20.15–$146.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$88K

$88K/yr · 127K searches

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, alice pack frame is a $88K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

alice pack frame market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $87K–$109K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,030
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 4.2%
Avg brand age: 53 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

MT59%
AUMENTAR18%
EAGWON9%
Rothco6%
Fox Outdoor5%
Military Outdoor Clothing1%
Open — no brand owns it (1 brand, 1%)

Top alice pack frame search terms

alice pack75K/yr -14.5%0.4% conv.
alice frame13K/yr +46.0%2.2% conv.
alice pack frame16K/yr -3.4%1.1% conv.
alice packs4K/yr +30.5%0.1% conv.
alice rucksack6K/yr -10.5%1.3% conv.
alice backpack5K/yr -9.8%0.0% conv.
medium alice pack4K/yr -9.1%0.0% conv.
malice pack4K/yr -22.5%0.0% conv.

All search terms

Top alice pack frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green

AUMENTAR$91.143.7★26 rev

MT Military Alice Pack Medium Army Survival Combat ALICE Rucksack Backpack 50L Olive Drab

MT$124.644.4★994 rev

MT Military Alice Pack Frame with Kidney Pad & Waist Belt (Alice Frame 1.0 Olive Drab)

MT$69.454.4★101 rev

EAGWON Foldable Aluminum Hunting Pack Frame Lightweight External Frame Hiking Backpacks Alice Pack Hunting Backpack Frame for Travel Outdoor Black

EAGWON$91.354.1★16 rev

MT Military Alice Pack Army Survival Combat ALICE Rucksack Backpack

MT$134.914.4★994 rev

Newest

by launch date

EAGWON Foldable Aluminum Hunting Pack Frame Lightweight External Frame Hiking Backpacks Alice Pack Hunting Backpack Frame for Travel Outdoor Khaki

EAGWON$98.6616 rev

3mo ago

AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Army Green

AUMENTAR$91.1426 rev

11mo ago

AUMENTAR 50L Military Alice Pack Army Survival Combat ALICE Rucksack Backpack for Men & Women for Camping Hiking Emergency Khaki

AUMENTAR$94.5826 rev

11mo ago

MT Military ALICE Medium Rucksack 900D ALICE Pack with External Frame Army Pack with 3 Front Pockets 50L

MT$103.54994 rev

1y ago

MT Military ALICE Pack Large Size Tactical Rucksack with Aluminum Quick-Release Buckles and Enhanced Waist Support US Logo

MT$146.034 rev

1y ago

What buyers say about alice pack frame

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“but worth the money”

Quality-Overall13%

“Good quality, and adjustable”

Size-Overall6%

“Almost big enough for the kitchen sink”

Shape/Style5%

“In good shape”

Strength5%

“Well built”

Storage Capacity5%

“Capacity is excellent”

Comfort-Overall4%

“easy to transport comfortably”

Advertised Vs Actual Product4%

“As described”

Material Quality4%

“Material is good for the bag”

Compactness3%

“Spacious”

What buyers complain about

Quality-Overall16%

“Complete junk”

Strap/String Quality15%

“its near as bad as the straps”

Strength14%

“Frame is a little flimsy”

Size-Overall7%

“the bag is large”

Water Resistance6%

“First: Not too Waterproof”

Noise Level6%

“everything handing makes a lot of noise”

Product Condition3%

“Not new”

Ease Of Use3%

“Not practical”

Fastener Quality3%

“the belt could not even buckle”

Color3%

“Received a color that wasnt even an option”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product12%

Color6%

Value For Money5%

Strap/String Quality5%

Defective Material/Parts4%

Material Quality3%

Weight Heavy3%