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Alice Pack Frame

brand-locked demand (top 5 brands take 98% of clicks) — Alice Pack Frame doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47

Market size 22Growth 22Conversion 10Competition 45Returns 46Price range 63Avg price 80Brand share 6Review moat 78Quality gap 78
This niche Category average · 8,101 niches

Is Alice Pack Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Alice Pack Frame is a $88K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.

Alice Pack Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.9% over the last 90 days and 0.8% of searches end in a purchase.

$88K

revenue / yr

Units sold / yr1K
Search volume / yr-5.9%127K
Conversion rate0.8%
Avg price$86.91

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 39
Top-5 product click share58%
Open market2%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews450

Top Alice Pack Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$9K$13K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

1%

  • MT59%
  • AUMENTAR18%
  • EAGWON9%
  • Rothco6%
  • Fox Outdoor5%
  • Military Outdoor Clothing1%
  • Open — no brand owns it (1 brand, 1%)

Top Alice Pack Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alice pack75K/yr
  • alice frame13K/yr
  • alice pack frame16K/yr
  • alice packs4K/yr
  • alice rucksack6K/yr
  • alice backpack5K/yr
  • medium alice pack4K/yr
  • malice pack4K/yr

What reviews say buyers love and hate about Alice Pack Frame

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Value For Money18%

but worth the money

Quality-Overall13%

Good quality, and adjustable

Size-Overall6%

Almost big enough for the kitchen sink

Shape/Style5%

In good shape

Strength5%

Well built

What buyers complain about

76% of reviews
Quality-Overall16%

Complete junk

Strap/String Quality15%

its near as bad as the straps

Strength14%

Frame is a little flimsy

Size-Overall7%

the bag is large

Water Resistance6%

First: Not too Waterproof

Alice Pack Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Advertised Vs Actual Product
12%
3Color
6%
4Value For Money
5%
5Strap/String Quality
5%

Common Alice Pack Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alice Pack Frame 39/100 on Amazon United States — Skip it. The niche generates $88K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -5.9% over the last 90 days.
Alice Pack Frame buyers on Amazon United States complain most about Quality-Overall, Strap/String Quality, Strength, the themes mined from the niche's reviews. Its return rate is 3.3%.